Madame was established in the early 1980s,[1][2] based in Gurugram, Haryana.[2] There are over 800 employees.[3] The brand is targeted at teenage and younger women.[4][5]
The brand opened its first exclusive store in Mumbai in 2002.[1] There were 58 exclusive stores in 42 cities in 2009.[6] There were 64 exclusive stores in 2010, and also 600 multi-brand outlets.[4] In 2014, there were 102 exclusive stores across India and also four stores in Saudi Arabia.[7]
^ abRamanjit Kaur (December 14, 2009). "Only for You, Madame". Franchise India Holdings Ltd. Archived from the original on April 29, 2014. Retrieved April 24, 2014.
^ abAnandita Gupta (January 28, 2011). "Knitting up a storm". India_Today. Retrieved April 24, 2014.