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Magenta Telekom | |
Formerly | T-Mobile Austria |
Company type | Subsidiary |
Industry | Telecommunications |
Predecessor | UPC Austria |
Founded | 1977 1996 (as max.mobil) 2002 (as T-Mobile Austria) | (as Telekabel Wien)
Headquarters | , |
Area served | Austria |
Key people | Rodrigo Diehl (CEO) |
Products | Mobile telephony Wireless broadband Internet CATV |
Revenue | €1.39 billion (2022)[1] |
Number of employees | 2200 (2023)[1] |
Parent | Deutsche Telekom |
Website | magenta |
T-Mobile Austria GmbH, trading as Magenta Telekom is the second largest mobile and fixed company in Austria. It is owned by Deutsche Telekom. In 2022 it had 5.2 million customers.[2] Its CEO is Rodrigo Diehl since 1 October 2022.[3]
The company was founded as max.mobil in 1996 by the Ö-Call consortium. In 2000, the company was bought by Deutsche Telekom. In 2002, max.mobil was renamed to T-Mobile Austria. In 2019, there was a merger of the companies UPC Austria and T-Mobile Austria, resulting in Magenta Telekom.[4]
In 2005, T-Mobile Austria acquired mobile provider tele.ring from its parent company Western Wireless Corporation for 1.3 billion euros, and transformed it into its own lower-cost flanker brand.[5] The tele.ring branding was discontinued on 23 March 2020.[6]
In December 2017, T-Mobile Austria announced it would acquire cable provider UPC Austria (originally founded in 1977 as Telekabel Wien) from its parent company Liberty Global for 1.9 billion euros.[7] The acquisition was approved by the European Commission on 10 July 2018.[8]
The company announced plans to retire the "T-Mobile" and "UPC" brands in 2019, merging the companies under a single "T" brand. The new brand name was announced on the evening of 6 May 2019.[9]