Categories
MoEngage
From Wikipedia - Reading time: 4 min
 | |
| Industry | Marketing software |
|---|---|
| Founded | 2014 |
| Founder |
|
| Headquarters | San Francisco, California, United States |
Area served | Worldwide |
Key people | Raviteja Dodda (CEO) Yashwanth Kumar (CTO) |
| Website | www |
MoEngage is a customer engagement platform, headquartered in San Francisco, California, United States, with offices in Bengaluru, Jakarta, London, and Berlin, founded in 2014.[1]
History
[edit]The company was founded in 2014 by IIT Kharagpur alumni, Raviteja Dodda and Yashwanth Kumar.[2]
Products
[edit]MoEngage launched NATIV in March 2016.[3] MoEngage also launched Smart Triggers, a mechanism for delivering one-to-one personalized push notifications.[4]
In August 2016, MoEngage launched its "Web Marketing Suite" which included email, web push, and in-app messaging.[4] In January 2018, the company launched a new product called Dynamic Product Messaging (DPM) that sent personalized product recommendations across channels based on user behavior.[5]
In 2024, MoEngage launched 'MoEngage for Financial Services' at their flagship #GROWTH Summit in Mumbai with the aim to provide a single, secure platform that enables easy and frictionless interactions between customers and financial brands through mobile apps or web browsers.[6]
Funding
[edit]In September 2015, MoEngage secured $4.25 million in Series A funding led by Helion Venture Partners with participation from Exfinity, Snapdeal's co-founders Kunal Bahl and Rohit Bansal and Taxi4Sure's founder Raghunandan G.[7] Earlier, the company received seed funding from Helion Venture Partners in 2014 and, in 2016, an undisclosed investment from Facebook's Anand Chandrasekaran.[8]
In December 2018, the company raised $9 million in a Series B funding round led by Matrix Partners and Ventureast.[9]
In February 2020, the company announced a Series C funding of $25 million for its platform led by Eight Roads Ventures, F-Prime Capital, Matrix Partners, and Ventureast.[10]
Recognition
[edit]- MoEngage was listed in the NASSCOM's top 10 hottest start-ups in 2015.[11]
- In 2017, MoEngage was recognized by Gartner as a 'Cool Vendor' in retail merchandising and marketing.[12][13]
- In 2018 and 2019, the company was recognized by Gartner in their Magic Quadrant for Mobile Marketing Platforms.[14][1][15]
- The founder and CEO of MoEngage, Raviteja Dodda, was selected by BW Businessworld for its second edition of 40 Under 40 in 2018,[16] and, in 2016, by Forbes for its 30 Under 30 Asia.[17]
References
[edit]- ^ a b "MoEngage South-East Asia's fastest growing marketing automation platform". Deccan Chronicle. August 14, 2018.
- ^ Banerjee, Avishek (October 15, 2018). "Enabling The Digital Makeover". BusinessWorld.
- ^ Cifuentes, Jon (March 16, 2016). "MoEngage launches NATIV to help app marketers bypass engineering and boost engagement". VentureBeat.
- ^ a b Rogers, Stewart (August 19, 2016). "MoEngage comes of age with the launch of a full web and app marketing suite". VentureBeat.
- ^ "MoEngage launches its first Dynamic Product Messaging Service". Deccan Chronicle. January 29, 2018.
- ^ www.ETBFSI.com. "MoEngage Launches 'MoEngage for Financial Services' at their Flagship #GROWTH Summit in Mumbai - ET BFSI". ETBFSI.com. Retrieved 2024-05-20.
- ^ Shu, Catherine (September 14, 2015). "MoEngage Raises $4.25M Series A To Grow In The U.S." TechCrunch.
- ^ Sangani, Priyanka (December 14, 2016). "MoEngage secures funding from Anand Chandrasekaran". The Economic Times.
- ^ Ahuja, Aakanksha (December 4, 2018). "MoEngage raises $9 million funding from Matrix Partners, others". Livemint.
- ^ "MoEngage lands $25M for its mobile-first customer engagement platform". TechCrunch. Retrieved 2020-02-12.
- ^ Srivastava, Moulishree (October 13, 2015). "Nasscom's top 10 hottest start-ups". Livemint.
- ^ "Marketing Automation Platform MoEngage Grows 200% in FY18; Targets $25M ARR By 2020". BusinessWorld. September 20, 2018.
- ^ Hetu, Robert (May 4, 2017). "Gartner's Cool Vendors in Retail Merchandising and Marketing". Gartner.com.
- ^ Yeager, Bryan; McGuire, Mike; Golvin, Charles (July 12, 2018). "Magic Quadrant for Mobile Marketing Platforms". Gartner.com.
- ^ "Magic Quadrant for Mobile Marketing Platforms". Gartner.com. July 15, 2019.
- ^ Sangwan, Sujata (September 28, 2018). "Meet 40 Young Business Leaders Selected by BW Businessworld for Its 2nd Edition of 40 Under 40 Awards and Summit". BusinessWorld.
- ^ "Meet The 30 Under 30: Enterprise Technology". Forbes.
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