Moira pottery works, founded in 1922, was known for its utilitarian stoneware crocks for marmalade[1] and inexpensive pitchers and other kitchen wares, sometimes applied with transfer-printed advertising reproducing quaint turn-of-the-century woodcuts.
The company's "Hillstonia" ware was intended for forcing bulbs and containing plants. Moira pottery was often marked with an oval stamp on the unglazed undersides of its production.[2] The company produced a diverse range including garden ornaments and Vitryware oven-to-table casseroles.[1]
The pottery works was situated approximately 5 mi (8 km) from Burton-on-Trent, Staffordshire,[2] although the village of Moira is just over the border in Leicestershire.
The works closed in December 1991.[1] The land was reclaimed and is planted[1] as part of the National Forest.