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Moye moye

From Wikipedia - Reading time: 4 min

"Moye More" is an internet meme that originated from the 2023 Serbian song "Džanum" by singer-songwriter Teya Dora.[1][2] The song's chorus contains the lyrics "moje more" in Serbian which means "my nightmares".[3][4][5]

Origin

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"Moye Moye" originated from the 2023 song "Džanum" by Serbian singer Teya Dora.[6] In the song's chorus, Dora sings the lyrics "moje more" which means "my nightmares" in Serbian.[7] In mid 2023, TikTok users began uploading videos using the chorus as backing music, mishearing the lyrics as "moye moye."[8][9] This sparked a viral meme trend on social platforms where users created short lip-sync and dance videos using the upbeat audio.[10][11][12]

Spread and usage in internet culture

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The "Moye Moye" meme spread rapidly beyond TikTok to other platforms such as Instagram, Facebook, and YouTube and across many countries,[13] especially in South Asian countries such as Bangladesh and India.[14] Across social media, versions of the meme have amassed hundreds of millions of views. Several factors contributed to the viral popularity, including the energetic mood, repetitive lyrics, and shareable dance moves.[15] The original "Džanum" music video has over 94 million views as of September 2024.[16]

While the original song has somber lyrics about despair, the meme is used in more lighthearted ways. Common themes in videos include injecting humor through irony or unexpected twists.[17] It is also popularly used to express sadness in a comedic way, like someone realizing another person is missing a body part. The simplicity of the lyrics allows virtually anyone to recreate the meme.[1][8][18]

Reception

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Many celebrities helped popularize the meme by creating their own interpretations. This includes Indian actor Ayushmann Khurrana singing his own cover of the song and police departments in Delhi and West Bengal using it in awareness campaign videos about traffic safety.[19] Serbian singer Teya Dora has expressed appreciation at her song's global reach as a viral meme.[8]

In January 2024, BBC Bangla included the meme in its year meme recap of 2023.[20]

Criticism

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Critics have argued that the "Moye Moye" meme trend perpetuates negative disability stereotypes and offensive humor through its repetitive formula of people dancing to mock those with disabilities.[21]

References

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  1. ^ a b ""Moye Moye": All You Need To Know About The Viral Trend Taking Internet By Storm". NDTV.com. Retrieved 2024-01-01.
  2. ^ "What is 'Moye Moye' and why is it trending?". India Today. Retrieved 2024-01-01.
  3. ^ "'Moye Moye' is all over social media, but what is the trend about? Explained". Hindustan Times. 2023-11-27. Retrieved 2024-01-01.
  4. ^ "Serbian song 'Moye Moye' takes over social media, becomes catchphrase". The Times of India. 2023-11-26. ISSN 0971-8257. Retrieved 2024-01-01.
  5. ^ "'Moye Moye': What is This Trend That Made Ministers, Actors Hop on? Here's Everything About it". News18. 2023-12-06. Retrieved 2024-01-01.
  6. ^ ‘ময়ে ময়ে’ নিয়ে এত আলোচনা কেন | Explaining the 'Moye Moye' Phenomena and the Memes, Prothom Alo, retrieved 2024-01-02
  7. ^ Star, The Daily (2023-10-18). "The origins of 'Moye Moye' song going viral in Bangladesh". Asia News Network. Retrieved 2024-01-01.
  8. ^ a b c Arts & Entertainment Desk (2023-10-11). "A look into the origins of 'Moye Moye'". The Daily Star. Retrieved 2024-01-01.
  9. ^ "EXPLAINED: What is Moye Moye trend and why is India obsessed with it?". www.indiatvnews.com. 2023-11-26. Retrieved 2024-01-01.
  10. ^ "What is 'moye moye', the new trending sound on Instagram reels?". The Indian Express. 2023-11-28. Retrieved 2024-01-01.
  11. ^ Bureau, ABP News (2023-11-24). "What Is 'Moye Moye'? Know About Viral Song By Teya Dora". news.abplive.com. Retrieved 2024-01-01. {{cite web}}: |last= has generic name (help)
  12. ^ "Moye Moye Trend: Meaning Of This Serbian Song and Why It Is Trending On Social Media". TimesNow. 2023-11-26. Retrieved 2024-01-01.
  13. ^ "Why "Moye Moye" is trending worldwide". The Times of India. ISSN 0971-8257. Retrieved 2024-01-01.
  14. ^ "Moye Moye / "Džanum" by Teya Dora". Know Your Meme. 2023-10-10. Retrieved 2024-01-01.
  15. ^ "What is Moye Moye? Here's why it is going viral on internet". The Economic Times. 2023-11-25. ISSN 0013-0389. Retrieved 2024-01-01.
  16. ^ TEYA DORA - DŽANUM (JUZNI VETAR: NA GRANICI - OFFICIAL SOUNDTRACK), retrieved 2024-01-01
  17. ^ Baliarsingh, Cassian. "'Moye Moye': All you need to know about the viral trend on Instagram". ‘Moye Moye’: All you need to know about the viral trend on Instagram. Odisha Tv. Retrieved 2024-01-01.
  18. ^ "What is 'Moye Moye'? Here's how a Serbian song turned into viral meme trend". News9live. 2023-11-24. Retrieved 2024-01-01.
  19. ^ Suryavanshi, Aditi (2023-12-06). "Explained: What Is 'Moye Moye', the Trend That Has Taken the Internet by Storm?". TheQuint. Retrieved 2024-01-01.
  20. ^ Titumir, Faisal (2024-01-01), সামাজিক মাধ্যমে ২০২৩ সালের সব ভাইরাল ঘটনা, BBC Bangla, retrieved 2024-01-01
  21. ^ Gogoi, Monami (2023-12-06). "'Moye moye' trend is the death of creativity. It's just mocking disabled people". ThePrint. Retrieved 2024-01-01.
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