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Nativex

From Wikipedia - Reading time: 5 min
Nativex, LLC.
Company typePrivate
IndustryMobile games, Advertising
Founded2000
Founders
  • Robert Weber
  • (co-founder)
  • Ryan Weber
  • (co-founder)
HeadquartersSingapore
Area served
APAC, EMEA, North America, Latin America
ParentMobvista
Websitewww.nativex.com

Nativex (formerly W3i)[1] is a mobile advertising platform company headquartered in Singapore. Nativex is an authorized ad service provider[2] for closed ecosystem media such as Tencent, Bytedance, UC & Baidu; 3rd-party programmatic platforms such as AppLovin, & Unity Ads; affiliate & influencer marketing partners such as InMobi; mobile OEM such as Huawei; attribution partners such as Google Tag Manager and Tenjin.

The company was listed in American City Business Journals' Fast 50 as one of the fastest-growing companies in Minneapolis–Saint Paul for 2013.[3]

Core Business

[edit]

Nativex provides marketing services including media planning, ad placement, creative production, and advertising data analysis. It launched TopWorks Creative Studios in 2020.[4]

History

[edit]

In 2000, twin brothers Rob and Ryan Weber founded Nativex as a desktop-based advertising company.[5][6]

On March 1, 2016, Nativex announced that it has been acquired by Mobvista, the largest mobile ad network company in Asia, for $24.5 million.[7]

In September 2020, Nativex launched TopWorks, a global creative network that helps advertisers create localized ad creatives. Since its launch, it has become an official TikTok Marketing Partner.[8]

Nativex has established key partnerships over the years to expand its marketing service. It is now the official marketing partner of Kwai for Business[9] and the official marketing agency for Sina Weibo,[10] Xiaohongshu,[11] Baidu,[12] and BIGO Ads.[13]

References

[edit]
  1. ^ Ha, Anthony (7 August 2013). "NativeX Unveils New 'Psychographic' Targeting For Mobile Ads". Tech Crunch. Retrieved 15 January 2014.
  2. ^ "Partners explorer | Nativex".
  3. ^ "Biz Journals Fast 50 – No 10: NativeX". Minneapolis/St. Paul Business Journal. 25 October 2013. Retrieved 15 January 2014.
  4. ^ Nativex. "Nativex Announces the Launch of TopWorks Creative Studio". www.prnewswire.com (Press release). Retrieved 2024-02-08.
  5. ^ "Chinese company to acquire Sartell-based NativeX". St. Cloud Times. Feb 29, 2016. Retrieved 2019-12-08.
  6. ^ "China's Mobvista buys mobile user acquisition company NativeX for $25M". VentureBeat. 29 February 2016.
  7. ^ "Mobile ad-tech startup NativeX acquired by Chinese advertising company Mobvista". Tech Crunch. 1 March 2016. Retrieved 1 March 2016.
  8. ^ partners.tiktok.com https://partners.tiktok.com/partner-details/6923789041452187650/pc/en?rid=5333sth1cmw. Retrieved 2024-02-08. {{cite web}}: Missing or empty |title= (help)
  9. ^ Nativex. "Nativex Becomes Official Kwai for Business Marketing Partner". www.prnewswire.com (Press release). Retrieved 2024-02-08.
  10. ^ "NativexがSina Weiboの初のグローバル公式マーケティングエージェンシーに［Nativex LLC.］ | NIKKEI COMPASS - 日本経済新聞". www.nikkei.com (in Japanese). Retrieved 2024-02-08.
  11. ^ "Nativex Becomes Official Xiaohongshu Cross-Border Marketing Agency". www.businesswire.com. 2023-08-08. Retrieved 2024-02-08.
  12. ^ Japsay, Gian (2023-09-29). "Nativex named official marketing agent for Baidu". MARKETECH APAC. Retrieved 2024-02-08.
  13. ^ "NATIVEX、BIGO ADSの公式マーケティングエージェンシーに承認された［Nativex LLC.］ | NIKKEI COMPASS - 日本経済新聞". www.nikkei.com (in Japanese). Retrieved 2024-02-08.


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