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Perugina

From Wikipedia - Reading time: 9 min

Perugina
Company typeSubsidiary
IndustryConfectionery food
Founded1907; 117 years ago (1907)
Founder
    • Luisa and Annibale Spagnoli
    • Francesco Andreani
    • Francesco Buitoni
    • Leone Ascoli
Headquarters
Perugia
,
Italy, Milan
Productschocolate
Number of employees
613 (2019)
ParentNestlé
Websitewww.perugina.it
Nestlé-Perugina in Perugia, Italy

Perugina is an Italian chocolate confectionery company based in Perugia, Italy that was founded in 1907.[1][2] The company also operates a chocolate-making school at its factory in Perugia, which commenced in 2007.[3] Perugina was purchased by and became a division of the Nestlé corporation in 1988.[1][2][4]

Merged in 1968 with the family company of the same name to form the IBP-Industrie Buitoni Perugina group , it was involved in the crisis of the food sector of the seventies from which it emerged in 1985 with the sale to Carlo De Benedetti 's CIR group ; However, political maneuvers outside the group prevented the latter from consolidating its presence in the consumer food sector and, in 1988, IGP was sold to the Swiss multinational Nestlé which since 2008 has only held the Perugina brand, having sold Buitoni on that date .

Perugina's registered office has been in Milan since 1988 , but the production plants and the Chocolate School are located in Perugia.

History

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The company was formed in 1907 by Francesco Buitoni, Annibale Spagnoli, Leone Ascoli and Francesco Andreani.[1][5] It was founded in the town of Perugia, which is located in the Umbria region of central Italy.[1][5] A great deal in Perugina's success is attributed to Luisa Spagnoli, who created the chocolate brand Perugina and played the paramount role in the chocolate factory setup and further development.

The company was introduced to the United States at the 1939 World's Fair in New York City, and since became known for producing fine chocolates.[6] Perugina also opened a retail store on Fifth Avenue in New York City circa 1939.[7]

Products

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The company produces a wide array of chocolate and food products, including chocolate bars, hard candy, nougat, and biscotti.[8] During Easter-time, a major product is chocolate Easter eggs wrapped in colorful aluminium paper.[8]

  • In the late 1990s, Alitalia painted one of its Boeing 747s in a special Baci livery.
    In the late 1990s, Alitalia painted one of its Boeing 747s in a special Baci livery.
  • Perugina chocolate tin box (ca 1955)
    Perugina chocolate tin box (ca 1955)
  • Rossana Perugina Candy
    Rossana Perugina Candy

A noted and well-known product is the Baci chocolate kisses filled with hazelnut, wrapped in a multilingual love note, which was introduced in 1922.[2][8][9] These love notes are written in either Italian, English, French, German, Greek, Spanish, or Portuguese.[10]

See also

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References

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  1. ^ a b c d Esposito, M.A. (2002). Ciao Italia in Umbria: Recipes and Reflections from the Heart of Italy. St. Martin's Press. p. 32. ISBN 978-0-312-30329-7. Retrieved 23 November 2017.
  2. ^ a b c Newman, Andrew Adam (13 December 2011). "Chocolate Maker Perugina Resumes Ads in the United States". The New York Times. Retrieved 23 November 2017.
  3. ^ Oliveri, Kristen (26 October 2013). "Top chocolate factory tours and tastings around the world". USA Today. Retrieved 23 November 2017.
  4. ^ "Nestlé 'strongly rejects' watering down Perugina investment plans". FoodBev Media. 31 July 2017. Retrieved 23 November 2017.
  5. ^ a b "In Italy, Right in the Kisser". The Washington Post. 29 May 2005. Retrieved 23 November 2017.
  6. ^ Coronet. David A. Smart. 1961. p. 153. Retrieved 23 November 2017.
  7. ^ LaGumina, S.J.; Cavaioli, F.J.; Primeggia, S.; Varacalli, J.A. (2003). The Italian American Experience: An Encyclopedia. Taylor & Francis. p. 72. ISBN 978-1-135-58333-0. Retrieved 23 November 2017.
  8. ^ a b c "Chocolate Easter eggs: Candy treasures". CBS News. 16 April 2017. Retrieved 23 November 2017.
  9. ^ Prinz, D.R.; Prinz, D. (2013). On the Chocolate Trail. Jewish Lights Publishing. p. 143. ISBN 978-1-58023-487-0. Retrieved 23 November 2017.
  10. ^ Redação (2 October 2017). "Chocolate Baci Perugina lança 'bilhetes de amor' em dialetos". Jornal do Brasil (in Portuguese). Retrieved 23 November 2017.
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