"Physical" was released through Warner Records for digital download and streaming as the album's second single on 31 January 2020. It was met with acclaim from music critics. Critics viewed the high energy of the song and Lipa's vocals as uniquely reinterpreting the 1980s era. It was nominated for Song of the Year at the 2021 Brit Awards and appeared on numerous 2020 year-end lists, including ones published by Billboard, The Guardian and NME. The song reached number one in Bulgaria, Croatia, Israel, Lebanon, Slovakia and Poland, and peaked in the top 10 of 17 additional countries, including the UK Singles Chart, where it peaked at number three, becoming Lipa's eighth UK top 10 single. The song is certified Gold or higher in sixteen countries including diamond in France and Poland and platinum in the UK.
The accompanying high conceptmusic video was directed by Spanish production team Canada, and is based on a Venn diagram by Swiss artist duo Peter Fischli and David Weiss from their series of works, Order and Cleanliness (1981). The video shows Lipa dancing in various coloured warehouse stage sets and features anime-inspired animation. The music video received praise from critics for its high-concept nature and rejection of heteronormativity. The video received numerous accolades, including Best Visual Effects at the 2020 MTV Video Music Awards. Further promotion came from the release of a 1980s-inspired workout video, in which Lipa is an aerobics class instructor as well as numerous remixes, including one featuring Hwasa as well as one by Mark Ronson featuring Gwen Stefani that appears on Lipa and the Blessed Madonna's remix album Club Future Nostalgia (2020). Lipa performed the song on numerous occasions, including at the 2021 Brit Awards, 2020 LOS40 Music Awards and 2020 NRJ Music Awards.
"Physical" was written by Lipa, Clarence Coffee Jr., Sarah Hudson, and its producer Jason Evigan.[1] The song was inspired by 1980s music and the 1983 film Flashdance.[2][3] It was created at Evigan's home studio in Tarzana, Los Angeles, where Hudson used a tarot card reading as an icebreaker for the session. Lipa wanted the track to be fun, upbeat, and unique from what was played by radio stations at the time, and she suggested the use of world music instruments. "Physical" thus started with a Persian flute sample Evigan played.[2][4]Koz later fine-tuned the production, filtering down the volume of the flute sample, which was nearly excluded according to Evigan.[2] Coffee Jr. and Hudson recorded backing vocals with Lipa, simultaneously in the same booth.[4]
Lipa described the writing process as a puzzle of collaborative ideas being put together, which Hudson noted down in all caps.[2] Lyrics such as, "You got me feeling diamond rich / Nothing on this planet compares to it", were written with inspiration from the 1980s era.[4] Lipa came up with the bridge melody when experimenting with a bedroom microphone.[2] The "Let's get physical" line in the chorus of "Physical" is also used in Olivia Newton-John's 1981 song of the same name.[5] However, the former was not based on it, although Lipa acknowledged afterwards that there is "definitely a nod" to the song.[6] According to her, "Physical" was a "spur-of-the-moment kind of song, which at times had a Eurythmics vibe to it".[7] The song was recorded at London's the Bunker at 13 and RAK Studios as well as Modulator Music in Toronto; the vocals were recorded at TaP Studio in London. Matty Green mixed the song at Studio 55 in Los Angeles and Chris Gehringer mastered it at Sterling Sound in Edgewater, New Jersey.[1]
Prior to the chorus, a suction effect is used where the production briefly disappears before appearing again.[2] The chorus is led by a synth flute similar to the Japanese shakuhachi instrument. The chords are introduced in this section alongside a cymbal, eighth note hi-hats, and various impact effects.[37] Lipa belts each chorus which all end with her intensely chanting, "Come on / Let's get physical!".[26][40] In the middle eight, her vocals reach a higher register, changing her pleas to commands while building to an ending crescendo.[41][40][42] Lyrically, "Physical" is a statement of purpose where Lipa celebrates the honeymoon phase in an intoxicating and lustful relationship.[30][43][44] She sings about trusting her instincts, sex and female empowerment, in the sense where women are not waiting for a man to save them.[24][45][46]
Spotify first revealed the song's title in an advertisement for Future Nostalgia on 6 January 2020.[47] On 22 and 23 January 2020, Lipa shared teaser images captioned with lyrics from "Physical" on social media.[48][49] The single's cover art was shared on 24 January of that year and shows Lipa contortedly posing in a dress that has contrasting coloured animal print.[43][50] On 28 January 2020, Lipa shared a teaser video on social media, featuring a 19-second snippet of the track.[51] "Physical" was released for digital download and streaming as the album's second single on 30 January 2020.[19][52][53] The song was sent for radio airplay in Italy on 14 February 2020.[54]
Lipa delivered her first live performance of "Physical" on 29 February 2020 at the Sydney Gay and Lesbian Mardi Gras.[55] A vertical video for the song was released via Spotify on 14 March 2020.[56] "Physical" was included as the fourth track on Future Nostalgia, released 27 March 2020.[57] On 9 April 2020, a lyric video for the song was shared to YouTube.[58] Lipa performed the song at her 27 November 2020 Studio 2054 livestream concert, as the sixth track on the setlist.[59] On 5 December 2020, she performed it at both the 2020 LOS40 Music Awards and 2020 NRJ Music Awards as a medley with her 2020 single "Levitating".[60][61] The song was included in a medley of Future Nostalgia tracks for Lipa's performance at the 2021 Brit Awards.[62] It was included on the setlist of Lipa's 2022 Future Nostalgia Tour as the opening song.[63]
"Physical" was met with acclaim from music critics.[42] Chris Taylor of The Line of Best Fit called it "this decade's perfect workout song".[64]Gigwise's Jordan Emery regarded the song among "the most well crafted and fun pop songs heard in recent memory", saying it "throws you around the room with its frenetic intensity".[65] In his review for Entertainment Weekly, Marc Snetiker described the song as "immediately, irresistibly catchy".[66] Music critic Peter Robinson referred to it as Lipa's best single since 2015's "Be the One", and said the former is "so powerful it could reverse Brexit".[67] In The Irish Times, Louise Bruton called the song "riveting" and "a perfect pop song".[68] Writing for The Boston Globe, Nora Princiotti viewed "Physical" as an "instant-classic" and a "spine-tingling endorphin blast" with a "huge chorus".[69]The Daily Beast's Kevin Fallon thought it signaled the "old-meets-new, disco-meets-techno, electronica-meets-soulfulness" of the album.[70]
In his review for Pitchfork, Eric Torres wrote that the song's "vigorous chorus is as fit for the gym as the dancefloor" and appreciated that it "brushes past simplistic, imitative devotion".[38] Music critic Maura Johnston expressed similar feelings, writing that "Physical" resisted "the urge to let familiarity do the heavy lifting" and the reference to Newton-John's track was "reinterpreted in exciting ways".[71] Meanwhile, Jonathan Wright of God Is in the TV wrote that Lipa "manages to take the perhaps overused lyric, 'let's get physical' and deliver it with a thrilling energy".[40]The Independent's Helen Brown favoured Lipa's vocals for being "muscular with authority" and said, "Each note gets down and gives her 20."[72] Similarly, Conrad Duncan of Under the Radar appreciated the singer's "spirited" vocals, while Brad Garcia from Exclaim! complimented the use of her higher vocal register and named it among Lipa's "strongest performances".[41][36]
Yasmin Cowan from Clash said Lipa is "ferocious in her execution" and succeeds in "putting her own feminist spin" on a "formulaic theme".[73] Nick Malone of PopMatters described the song's imagery and production as "gleefully campy", and said it "confidently [toes] the line between taste and the total lack thereof", and "could aptly soundtrack both a high-speed chase montage and Jamie Lee Curtis in Perfect".[74] In The New York Times, Caryn Ganz wrote that "Physical" is "not as iron-clad" as Lipa's previous single "Don't Start Now", but "has enough sizzle to winningly live up to the album's title".[2] On the other hand, Sal Cinquemani of Slant Magazine called it "a bit of a bait-and-switch" for referencing Newton-John's "Physical", but viewing the song as akin to "the frenetic future-pop" of her 1983 song "Twist of Fate".[75]Vulture's Craig Jenkins compared the chorus melody to that of Patti LaBelle's 1984 single "New Attitude".[35]
In February 2020, "Physical" debuted at number 12 on the UK Singles Chart, with first-week sales of 29,700 units.[94] Following the release of Future Nostalgia, the song experienced a 30% sales increase and peaked at number three, selling 44,921 units.[95][96] The track was Lipa's eighth single to chart in the top 10 of the UK Singles Chart and her fourteenth overall entry.[97][98] The song spent a total of 24 weeks on the chart.[98] In September 2022, "Physical" was certified double platinum by the British Phonographic Industry (BPI) for track-equivalent sales of 1,200,000 units in the United Kingdom.[99] In Ireland, "Physical" became Lipa's sixth single to reach the top 10 of the Irish Singles Chart and peaked at number two, being held off the top spot by Saint Jhn's track "Roses" (2016).[100][101]
In Australia, "Physical" debuted at number 30 on the ARIA Singles Chart issue dated 16 February 2020.[102] Following Future Nostalgia's release, the song rose to a peak of number nine on the chart.[103] It was awarded a double platinum certification from the Australian Recording Industry Association (ARIA) for selling 140,000 track-equivalent units in the country.[104] In New Zealand the song reached the sixteenth position and was awarded a platinum certification from Recorded Music NZ (RMNZ) for track-equivalent sales of 30,000 units in the country.[105] On the German Singles Chart published by GfK Entertainment, the song debuted at number 39 and ultimately peaked at number 14.[106] In Belgium, the song reached number two in the Wallonia region of the country and number three in the Flanders region.[107][108]
On the US Billboard Hot 100, "Physical" debuted at number 60, but was not released to radio in the country, and spent only two weeks on the chart.[18][109] In Canada, the track peaked at number 54 on the Canadian Hot 100 and lasted for 11 weeks on the chart.[110] The song was awarded a platinum certification in the former country from the Recording Industry Association of America (RIAA) and a triple platinum certification in the latter country from Music Canada. In the US it sold 1,000,000 track-equivalent units while in Canada it sold 240,000.[111][112] The Hwasa remix peaked at number 127 on South Korea's Gaon Digital Chart.[113] The track charted at number 38 in Brazil's monthly streaming chart, where it was later certified double diamond by Pro-Música Brasil for sales of 320,000 units.[114][115] In September 2020, Billboard launched their Global 200 chart and "Physical" debuted at number 117.[116]
The music video for "Physical" was directed by Lope Serrano and Nicolás Méndez of the Catalan production company Canada.[117][33] Lipa contacted Canada through their London office to direct the video, and it was filmed at Fira de Barcelona in Plaça d'Espanya, Barcelona.[118][119] The video was shot over the time span of three 16-hour working days in December 2019.[120][121]
A budget of €500,000 was used for the production, which involved the hiring of about 80 staff and over 150 dancers, the majority of whom were Catalan professionals.[118] The video was choreographed by Charm La'Donna.[122] Ariadna Martín was hired as Lipa's stunt double, mainly for the scene which required balancing on a revolving stage that rotated at 60 km/h (37 mph). She had to dye her hair because there were no wigs available in Lipa's hair colour.[123] The coloured pants in the video were created by Pepe Jeans London as part of the brand's SS20 Dua for Pepe Collection.[122]
The high-concept music video is based on a Venn diagram by Swiss artist duo Peter Fischli and David Weiss from their 1981 series of works Order and Cleanliness.[124] The video matches four primary universal concepts in the diagram; human being, emotions, animals, and matter, to the four primary colours. Each concept is intersected to form new concepts such as technology and meat, and this results in the central concept of an orgasm forming. The dancers in each colour category all have individual slogans on the back of their shirts relating to each concept from the Venn diagram. The concept of the video was inspired by the song's increasing trajectory and crescendo, which Serrano likened to sexual arousal.[117] According to Lipa, the video is about "the feeling of being alive, and coming together, and all those parts of you dancing at the same time and getting physical".[124]
The video begins in a dark, red-lit setting, where Lipa walks towards a male dancer who takes off his jacket, pulling out a paper heart and blows it away.[125] After Lipa puts her hand on his chest, the scene cuts to an anime-inspired animation, in which she pulls out the dancer's heart.[126] Returning to the human scene, Lipa holds his light-emitting diode heart in her hand. The lights switch on and the two of them start to dance in a red circle with other dancers, while she throws his heart away. Cutting to the animation, two cardinals land on the heart in Lipa's hand, turning it into sparkling dust.[117][125] Lipa is then shown in a human scene, licking her finger and wearing a Yves Saint Laurent black minidress.[127]
As the video progresses, Lipa dances in various coloured warehouse stage sets, changing the colour of her Helmut Lang tank top and Pepe Jeans London straight-cut jeans to match each set.[122][126][127] She is next shown in a blue set, reclining in a sports car while people continue to dance and an animated heart beats. Lipa then dances with a group in the purple set and in an animation, presses her fingers into the heart. Returning to the blue set, Lipa and the male dancer run onto a plank and dance over a large hole. During the green set, she encounters a second version of herself and walks backwards towards a building while the set's dancers dance in single file.[117]
In the following yellow segment, Lipa rollerblades with the male dancer on a rotating platform. Their hands animate when they touch and sparkles from her eyes animate, forming a heart. For the climax, dancers from each colour set flood to the middle of the stage, forming a rainbow colour palette around Lipa. They dance together in mixed and same-gender couples. Serrano explained that in this final scene "all the colours (concepts) break their chromatic group obedience and meet together in a purely human celebration of lust and freedom and eclecticism".[117]
Lipa first teased the music video on social media 15 December 2019, sharing a selfie in costume for it.[128] She shared another photo of herself in costume for it on 16 January 2020, with the caption, "New music coming soon to a galaxy near you...".[129] On 20 January 2020, she shared an image on social media of the sports car featured in the video, with the caption, "Remember the signs..."[130] The music video was released to YouTube on 31 January 2020 at 05:00 PT (12:00 UTC).[52] It was preceded by the release of teaser trailer on the platform, and two teaser clips shared on social media by Lipa.[51][117][131] The trailer showed Lipa solving a Rubik's Cube while staring out of an apartment window.[117] On 21 February 2020, a director's cut of the music video was shared via YouTube.[132]
Brian O'Flynn of i-D wrote that the music video marked the return of high-concept pop videos, calling it Lipa's "ascent to art girl glory", and appreciating its diversity, and rejection of heteronormativity.[117] Brendan Wetmore of Paper said the visual "nearly broke gay Twitter".[133] For MTV, Patrick Hosken felt the video manifested Lipa's newfound confidence as a singer and called it "an opus" with "eye-popping production detail".[134]W magazine's Kyle Munzenreider viewed the music video as "a literal kaleidoscope of late '90s and early '00s music video signifiers simmered down to their essence and built up into something new".[135] Rachel Hahn of Vogue said the fashion eschewed maximalist trends, while also favouring deceptive simplicity over extravagance.[127]
A 1980s-inspired workout video for "Physical" was released to YouTube on 6 March 2020.[148] It was directed by Daniel Carberry and filmed in New York City on 17 February 2020.[149][150] The video was created as Lipa desired her own Jane Fonda-like workout video.[2] Branded merchandise from the video was made available for purchase on Lipa's website the same day as the video's release.[151][148] A version of the video mixed entirely in Sony's 360 Reality Audio from the usage of MPEG-H 3D Audio was released through Amazon Music, Tidal and Deezer.[152] Lipa teased the release with several images on social media and a mock VHS cover art.[151]
The workout video begins with Lipa dressed in a yellow leotard, introducing herself as the instructor of Physical: Get Fit in Under 6.[151] She starts the aerobics class with a breathing exercise and introduction of the attendees; Ginger Snap, Good Ol' Steve, Chitter & Chad, Extra-Va, Bruce the Juice, Sunny & Delight, Tardy B & Upset, and Shay & Dee.[153] Their outfits are imprinted with manga versions of Lipa.[151] Throughout the workout, she does several voice-overs of encouragement as they do routines such as the Hip Thruster, the Fonda, Step Back Step Touch, the Rump Shaker, and the Crybaby. The class also makes time for a water stop, with Lipa noting, "Make sure you stay hydrated during your workout." The video features various 1980s-style neon graphics and technicolour visual effects.[151][154]
Guy Pewsey of Grazia said the workout video surpassed "Physical" by Newton-John and "Call on Me" by Eric Prydz to become "without question, the most iconic fitness-themed music video of all time".[155] Robin Murray of Clash described it as "tongue in cheek panache" and a homage to "the glory years of workout videos".[156]Newsbeat reporter Steve Holden said Lipa helped lead a re-emergence of 1980s inspiration in pop music in 2020 with the video, calling it "a camp and colourful homage" to televised aerobics classes from the 1980s.[157] In The New York Times, Joe Coscarelli wrote that the video's relevance was renewed during the COVID-19 pandemic.[2]
On 17 March 2020, a remix of the song, featuring South Korean singer Hwasa, was released.[158] It features Hwasa singing the first verse in Korean and the bridge in English, while the middle eight is performed bilingually by both singers.[159] An extended play (EP) for remixes of "Physical", including those by Ofenbach, Claptone and Erika de Casier was released on 25 March 2020.[160] A remix of the song by Brazilian DJ Alok was released on 9 April.[161] Lipa and Alok appeared together in an Instagram Live video to promote the remix's release.[162] A remix of "Physical" by Mark Ronson, featuring Gwen Stefani is included on Lipa and the Blessed Madonna's DJ Mix crafted remix album, Club Future Nostalgia, released on 28 August 2020,[163] while the unmixed version was released on 11 September 2020.[164] An electro track, Ronson took apart the original intending for a Ruff Ryders direction, and electronic-R&B mood. After being approached for a "Hollaback Girl" sample on Mr. Fingers' "Hallucinate" remix, Stefani expressed her desire to be on the album. Ronson and the Blessed Madonna quickly incorporated a place for her on "Physical", shortly thereafter.[165][166][167] Stefani's vocals were produced and recorded by Lauren D'Elia at Westlake Recording Studios in Los Angeles. The remix was mixed by Brandon Bost.[168]
^ abcLipa, Dua; Hudson, Sarah; Coffee Jr., Clarence; Alexander, Dayyon (3 April 2020). Records Unplugged – Episode 1(Video interview). Records Unplugged. Event occurs at 25:00. Archived from the original on 1 June 2020. Retrieved 2 May 2020 – via YouTube.
^Miller, Matt; Vain, Madison; Holmes, Dave (17 December 2020). "25 Best Songs of 2020". Esquire. Archived from the original on 18 December 2020. Retrieved 21 December 2020.
^"ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Select 19. týden 2020 in the date selector. Retrieved 11 May 2020.
^"ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 14. týden 2020 in the date selector. Retrieved 6 April 2020.
^"שירים מובילים – רדיו – בינלאומי" [Top Songs – Radio – International] (in Hebrew). Media Forest. Archived from the original on 15 January 2020. Retrieved 31 May 2020. Note: On the page, select "2020" and "07 09–02–20 15-02-20" in the drop-down archive and then select the second "שירים מובילים – רדיו – בינלאומי" tab to obtain the corresponding chart.
^"ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: Select 35. týden 2020 in the date selector. Retrieved 1 September 2020.
^"ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 14. týden 2020 in the date selector. Retrieved 6 April 2020.