Pokiri

Pokiri
Theatrical release poster
Directed by	Puri Jagannadh
Written by	Puri Jagannadh
Produced by	Puri Jagannadh Manjula Ghattamaneni
Starring	Mahesh Babu Ileana D'Cruz Prakash Raj
Cinematography	Shyam K. Naidu
Edited by	Marthand K. Venkatesh
Music by	Mani Sharma
Production companies	Indira Productions Vaishno Academy
Distributed by	Vaishno Academy
Release date	27 April 2006 (2006-04-27)
Running time	168 minutes
Country	India
Language	Telugu
Budget	₹12 crore[a]
Box office	est. ₹70 crore[citation needed] ₹1.7 crore (re-release)[3]

Pokiri (transl. Rogue) is a 2006 Indian Telugu-language action thriller film written and directed by Puri Jagannadh. The film was produced by Jagannadh and Manjula Ghattamaneni by their respective production companies Vaishno Academy and Indira Productions. The film stars Mahesh Babu, Ileana, Prakash Raj, Nassar, Ashish Vidyarthi and Sayaji Shinde. In the film, a local goon whose killer instincts earns him not only his girlfriend's disapproval and a corrupt cop's enmity, but also the attention of a wanted crime boss.

The film was made on a budget of around ₹12 crore. principal photography commenced in November 2005 and lasted until April 2006. Most of the film was shot in and around Hyderabad and Chennai, except for a song which was shot at the province of Phuket in Thailand and the city of Bangkok. Shyam K. Naidu was the film's cinematographer, and it was edited by Marthand K. Venkatesh. The soundtrack and film score were composed by Mani Sharma.

Pokiri was released on 27 April 2006. The film grossed ₹70 crore worldwide and was declared an Industry Hit while remaining as the highest-grossing Telugu film for three years until it was surpassed by Magadheera in 2009. The film was also one of the fourteen southern Indian films to be screened at the International Indian Film Academy Awards (IIFA) Film festival, along with V. V. Vinayak's Tagore in 2006. The film won five Nandi Awards and two Filmfare Awards. It was remade in Tamil as Pokkiri (2007), in Hindi as Wanted (2009) and in Kannada as Porki (2010).

In Hyderabad, two rival mafia gangs headed by Dubai-based don Ali Bhai and Narayana resort to criminal activities such as extortion, contract and coercion to take control of the city. The new DCP Sayyad Mohammad Pasha Qadri, focuses on making the city a better place by working on arresting all of them. Pandu, a thug working for money and living in Hyderabad along with his friends, is hired by Narayana to beat up Ali Bhai's henchmen Mallesh. Pandu later joins Ali Bhai's gang for monetary reasons. Pandu falls in love with Sruthi, an aerobics teacher, who rejects his advances

Sruthi lives with her widowed mother and brother and her neighbor Brahmi, a software engineer who pesters her to marry him. A corrupt SI named Pasupathy, who works for Ali Bhai and is supporting him, lusts after Sruthi. He is determined to make her his mistress, undeterred by Sruthi's and her mother multiple rejections. He threatens Sruthi’s mother if she doesn’t agree to be his mistress, he would put a brothel case on her and arrest her. After killing Narayana's henchman, Pandu is confronted by Pasupathy and is able to prevent Sruthi from being molested. Shruthi meets him the next day to thank him, and Pandu introduces himself as a self-employed person who undertakes any activity for money. Sruthi falls in love with Pandu slowly after spending sometime with him. Sruthi tells Pandu about Pasupathy forcing her to be his mistress which angers Pandu. Pasupathy gets angry about Sruthi and Pandu’s love and confronts Pandu about telling him that Sruthi is his mistress, where Pandu says that he loves Sruthi truly that Sruthi is his love, and he also confronts Sruthi and tells her that he is her husband and she can not love Pandu. Surya Narayana, Sruthi's employer suggests that she marry the man she loves.

To escape from Pasupathy's advances, Shruthi meets Pandu and proposes to him. After an attack by Narayana's henchmen, Pandu brutally dispatches all the goons, where he reveals himself as a remorseless assassin and suggests that she might want to rethink her proposal where Sruthi is heartbroken. Ali Bhai’s gang tries to figure who dispatched Narayana’s men where Pandu tells he did it. Meanwhile, Narayana sends more of his men to assassainate Pandu and where he dispatch them again, when Mona arrives at his house and tries to have sex with Pandu, and Sruthi sees him assassinating all of Narayana’s men and sees Mona with where she starts distancing away from Pandu. Pasupathy tries to sexually assault Sruthi where her mother requests to not to ruin her life, where sends three mens to her house and rape her so that way no one ever marries Sruthi. Sruthi’s brother tells Pandu that Sruthi is getting raped, where Pandu tries to save Sruthi from getting raped but is too late sees Sruthi raped. Pandu gets angry and beats up Pasupathy that if he was involved in Sruthi being raped that he would murder him.

Meanwhile, Ali Bhai visits Hyderabad and assassinates Narayana, where he meets Pandu to discuss the murder of a minister by blowing up children's balloons. Pandu rejects the plan as it would involve killing innocents. In the middle of their argument, the police raids the club and arrests Ali Bhai. Meanwhile, Sruthi confronts Pandu about him why beat up Pasupathy where he says that he doubts him of being involved in her rape and tells her he loves her very much. Sruthi tries to convince Pandu to leave violence but she faced multiple rejections by Pandu. Sruthi almost gets raped again by the three men again who previously raped her, Sruthi’s brother calls Pandu where listens to the whole conversation and goes to save her. Pandu beats up the men where Sruthi finally accepts Pandu where the two share a hug. Ali Bhai's gang members retaliate by kidnapping Qadri's daughter, drugging her and creating a lascivious video of her which they threaten to release to the media if Ali Bhai is not released, forcing the embattled Qadri to release Ali Bhai where Pandu slaps Mona and tries to fight with Guru where he tries to shoot him but Mona stops him. However in her drugged state, Qadri's daughter reveals that her father had placed an undercover officer as a mole in Ali Bhai's gang. The gang members find out that an IPS officer by the name of Krishna Manohar, the son of a retired Inspector Suryanarayana, has gone undercover to finish off the syndicate gangs and is now a part of their gang. Ali Bhai kills Ajay, believing he is Krishna Manohar.

However, it is revealed that Ajay was actually Suryanarayana's adopted son. Ali Bhai then kills Suryanarayana to lure the real Krishna Manohar. When Krishna Manohar actually turns up, everyone, especially Sruthi and Pasupathy are shocked to see that he is Pandu. Pandu has an emotional breakdown after see his father and Ajay killed. After Suryanarayana and Ajay's cremation, Pandu goes to kill Ali Bhai, and where he tells DCP about his plans. Sruthi tries to stop Pandu from going to kill Ali Bhai, where he tells her to think as him of a criminal for another 24 hours and gives a goodbye just in case if he does not come back. Pandu forces Pasupathy to call Ali Bhai to find out his location, which is Binny Mills. Pandu arrives at Binny Mills and starts to kill Ali Bhai's gang members one by one, rescuing Qadri's daughter in the process. In a final confrontation, Pandu thrashes and kills Ali Bhai by slashing his throat with a broken glass window. After this, he also shoots Pasupathy dead and says the following words: Okkasaari commit ayithe naa maata nene vinanu (transl. Once I get committed, I won't listen even to my own words).

In 2004, after Andhrawala's commercial failure, its director Puri Jagannadh planned a film titled Sri Krishnudu from Surabhi Company starring Chiranjeevi in the lead role. He later decided that explaining the story to Chiranjeevi, talking him into accepting the role, and filming the movie, would be a long, tiring process. He chose instead to revive the script of Uttam Singh S/O Suryanarayana which he had written during the production of Badri (2000).^[4] He approached Pawan Kalyan to play the lead role, but he declined it.^[5] Later, he approached Ravi Teja who agreed to play the lead; Nagendra Babu was to produce the film. However, Teja was approached by Cheran, an award-winning director, to remake the 2004 Tamil film Autograph in Telugu. Teja was eager to be involved in the remake as he liked the original very much. As a result, the production Uttam Singh S/O Suryanarayana was temporarily shelved. Jagannadh meanwhile directed and produced 143 (2004). Teja had backed out of participating in it, citing scheduling conflicts with other existing commitments. Jagannadh wanted to experiment by casting Sonu Sood in the lead role, but this too failed to materialise.^[4]

On 3 November 2004, Jagannadh met Mahesh Babu at the Taj Hotel in Hyderabad to outline the film's plot. It told the story of Uttam Singh, an undercover police officer, infiltrating a mafia gang as a criminal, with the intention of killing its kingpin.^[4] Babu liked the script but suggested Jagannadh tweak the script's backdrop to suit the Telugu-speaking peoples' sensibilities. Jagannadh agreed and also replaced the existing title with Pokiri. Babu wanted the film's production to begin in 2005 allowing him to complete his current commitments. While he waited for Babu, Jagannadh directed Nagarjuna in Super (2005).^[6] While reworking the script, Jagannadh took inspiration from Marana Mrudangam (1988) and State Rowdy (1989).^[6] Pokiri was produced jointly by Jagannadh and Manjula Ghattamaneni's production companies, Vaishno Academy and Indira Productions respectively,^[7] on a budget of ₹10–12 crore.^[a]

For Pokiri, Babu sported a longer hair style than in his previous films and shed five kilograms of weight. He used a new wardrobe and the same pair of shoes throughout the film.^[8] Jagannadh wanted to cast Ayesha Takia as the female lead. Due to a last minute change, the makers opted to replace Takia and considered several actresses including Deepika Padukone.^[6] Jagannadh approached Parvati Melton to play the female lead. She declined the offer because, at that time, her parents were against her decision to become an actress.^[9] He also approached Kangana Ranaut who could not accept the role because of scheduling conflicts with the filming of her scenes in Gangster (2006).^[10] After seeing stills of Ileana in her Telugu debut Devadasu (2006), Jagannadh signed her as the female lead since he needed a girl who looked like a teenager to play the role of the aerobics teacher.^[8]

Prakash Raj and Ashish Vidyarthi were cast as the film's primary antagonists. Raj played a mafia kingpin and Vidyarthi played a corrupt police officer, a villain's role he finds more fun to play than that of a hero.^[11] Sayaji Shinde and Nassar played the two other principal characters in the film. Jyothi Rana played the role of the mafia kingpin's moll, marking her debut in Telugu cinema.^[7] Isai and Subbaraju portrayed negative roles as well, with the former also making his debut in Telugu cinema.^[7] Ali played the role of a beggar and shared screen-space with Brahmanandam and Venu Madhav.^[8] Jagannadh added this trio to the film to provide situational humour.^[7] Master Bharath played the role of Ileana's brother.^[12] Mumaith Khan performed an item number in the film.^[13]

Jagannadh wrote the film's story, screenplay and dialogue with Meher Ramesh assisting him as script associate.^[14] Though having worked with Chakri many times in the past, at Babu's suggestion, Jagannadh instead chose Mani Sharma to compose the film's music.^[15] Shyam K. Naidu was the film's cinematographer and Marthand K. Venkatesh its editor. Chinna and Krishna were the film's art director and executive producer respectively.^[14]

Pokiri was shot predominantly in and around Hyderabad, especially in the Annapurna Studios, the aluminium factory near Gachibowli, Gayathri Hills and the Golconda Fort^[6] in 100 working days,^[8] from November 2005 to April 2006.^[16] Most of the scenes were shot in a single take though it took time for Babu to adjust to Jagannadh's style of filmmaking.^[6] Chennai-based stylist Chaitanya Rao designed the costume styling for Babu and Ileana.^[17] By late February 2006, eighty percent of the film shoot had been completed with the film's climax and two songs remaining. This made it Babu's fastest shot Telugu film with him in the lead role.^[18]

The song "Gala Gala" was shot in the province of Phuket in Thailand, and the city of Bangkok.^[6] Prior to the filming of the song "Jagadame", Shyam K. Naidu was busy on the set of Munna (2007) and was unable to shoot it so cinematographer K. V. Guhan, who had worked on Babu's Athadu (2005), was recruited instead.^[6] The film's climax sequences were shot in March 2006 at the defunct Binny Mills located in Chennai under the supervision of FEFSI Vijayan.^[7] He suggested that Jagannadh include a scene where Prakash Raj fails to hear anything for a while after he is hit by Babu during the climax sequence.^[6]

Babu stated in an interview that he had to shoot the film's climax and two songs continuously for thirty-eight days, adding that he had to visit a hospital to be treated for shoulder pain.^[16] During the shooting of an underwater sequence, a few electrical lights were used. The electricians changed the lines, creating a short circuit which resulted in the death of one of the unit members. Babu had gotten out of the pool two seconds before the accident happened, which he termed a "miracle".^[19]

Ileana D'Cruz's T-shirt which was printed with "I May Not Be Perfect But Parts of Me Are Pretty Awesome" had earlier been used in Puri Jagannadh's Hello Premistara (2007).^{[citation needed]}

The official soundtrack of Pokiri was composed by Mani Sharma, with lyrics written by Bhaskarabhatla, Kandikonda, and Viswa. Jagannadh wanted Sharma to compose six songs, with two duets between the lead pair, three solo numbers by the male lead, and an item number.^[8] During the shoot of Sivamani (2003), Jagannadh listened to the song "Listen to the Falling Rain," which sounded like the song "Gala Gala Parutunna Godarila" from the Telugu film Gowri (1974). He later came to learn that the latter song was inspired by the former,^[6] and he decided to reuse the same tune with modernised instruments and different lyrics.^[8] Sharma was accused of copying the tune of the song "Jaleo" composed by Ricky Martin and "Rapture" by iiO for the songs "Devuda" sung by Naveen and "Dole Dole" sung by Ranjith and Suchitra, respectively.^[20]

The film's soundtrack, marketed by Aditya Music, was released on 26 March 2006, at Hotel Viceroy in Hyderabad with Babu's father Krishna attending the event as the guest of honour.^[21] Sify called the soundtrack a peppy one and chose "Gala Gala" as the pick of the album.^[22]

Pokiri was scheduled for a worldwide release on 21 April 2006.^[18] Due to delays in post-production activities, the film's release was postponed to 27 April 2006,^[23] clashing with the release of Bangaram and Veerabhadra.^[24][25] The film received an 'A' (Adults Only) certificate from the CBFC for containing obscene sequences and excessive violence.^[26] Dil Raju's Sri Venkateswara Creations, Mallikharjuna films and Great India films acquired the theatrical distribution rights of Nizam,^[b] Ceded and overseas regions respectively.^[8] Pokiri was one of the fourteen southern Indian films that were screened at the IIFA film festival 2006 held at the Dubai International Convention Centre in Dubai, United Arab Emirates.^[28]

Pokiri was re-released in theaters worldwide on 9 August 2022, coinciding with Babu's birthday, with remastered picture and sound.^[29][30]

Pokiri received positive reviews from critics with praise for its direction, screenwriting, dialogues, soundtrack, musical score, plot twist, action sequences and Mahesh Babu's performance.

The Hindu wrote: "An out and out action flick, one can see the director's thirst to cash in on the audience craze for such films. Nevertheless it's Mahesh Babu's show all the way. Mahesh's understated performance in Pokiri allows him to effortlessly reclaim the title of a star, overshadowing more questionable recent career choices."^[31] Sify wrote "Pokiri was designed as a mass masala extravaganza which satisfies the undemanding viewers. Mahesh Babu has strong screen presence that works to the advantage of the film."^[22]

Rediff wrote "Sporting a new, rugged look, 'Prince' Mahesh Babu has stolen the show. He carries the film on his shoulders, consolidating his winning streak after last year's Athadu. Another highlight of the film is its well-choreographed action sequences (if you can digest the violence), which give it a slick look."^[32]

According to Sify, Pokiri took an "extraordinary" opening across the globe and was able to cash in on the four-day weekend holiday.^[33] Pokiri was released in a single screen, the Jayaprada theatre in Chennai, where 98.5% of seats were sold putting it in second place in the city's box office chart, which Sify called an "awesome" feat.^[34] The film completed a fifty-day run on 17 June 2006, in nearly 300 centres and had earned US$350,000 to become the highest grossing Telugu film in the United States.^[28] By July 2006, the film had earned approximately ₹35–40 crore and become the highest grossing Telugu film of all time. The film earned ₹11.70 crore in the Nizam region alone, breaking the previous record set in the region by Indra (2002) and earned approximately ₹2.5 crore at the United States box office.^[35]

The film completed a 100-day run in 200 centres and a 175-day run in 63 centres.^{[citation needed]} The film completed a 200-day run in 15 centres, and a 365-day run at a theatre in Kurnool, becoming the first Telugu film to do so in the last two and a half decades.^[36] The film was screened in Bhagiratha theatre, Kurnool for 500 days at the rate of four shows per day and collected a share of ₹60 lakh.^{[citation needed]} In its lifetime, Pokiri grossed ₹66 crore and collected a distributor share of ₹42 crore at the global box office.^[37] It held that position until 2009 when Magadheera pushed it to second place after its nine-day run.^{[citation needed]}

Pokiri grossed over ₹1.7 crore in its 2022 re-release.^[3]

Pokiri has been remade in various languages across India. It was first remade into Tamil as Pokkiri in 2007 by Prabhu Deva, and marked his debut as a director in Tamil cinema.^[40] Deva remade the film into Hindi as Wanted in 2009. Wanted became the second highest-grossing Hindi film of all time.^[41] Pokiri was remade into Kannada as Porki in 2010 by M. D. Sridhar.^[42] The unofficial Bangladeshi remakes Moner Jala (2011) and Rajotto (2014) have also been made.

Pokiri's success elevated Babu to super-stardom and brought recognition to Jagannadh as a writer and director. The sequences featuring Brahmanandam as a software engineer, the comedy track of Ali and Brahmanandam, Babu asking Ileana to give him upma at the railway station were acclaimed.^[6] The fashion trend of wearing doctor sleeves increased in Andhra Pradesh after Babu sported them, and they continue to influence fashion even today.^[44] After the film's release, many films were released subsequently that had titles bordering on cuss words including Jagannadh's next film Desamuduru (2007).^[45] Babu revealed that he became confused after the film's success:

It was such a huge hit, that if someone came to me with a script, I would approach the result of the film before approaching the character. I only wanted to act in movies that were like Pokiri, I think that was a mistake. It all got to me, and I felt that I needed a break from films itself. Initially, I wanted just a seven-month break. I signed Khaleja after nine months, but it just kept getting delayed, and the break ended up becoming a two-year-long holiday. But I didn't freak out... I relaxed for the first time in life.^[46]

Two dialogues spoken by Babu in Pokiri became popular: "Evvadu kodute dimma tirigi mind block ayipotundo, vaade Pandugaadu" (transl. He whose punch makes your head spin and your mind fully blocked: that's Pandu) and "Okkasari commit ayite naa mata neene vinanu" (transl. Once I commit to something, I won't even heed my own words).^[47] The film was Ileana's breakthrough in Telugu.^[43] In June 2006, Trade analyst Sridhar Pillai said that the Andhra Pradesh trade felt that her glamour, screen presence, and on-screen chemistry with Babu worked to the film's advantage. Pillai called her the "new pin-up girl of Telugu cinema".^[48] Talking about being typecast after her success in Ye Maaya Chesave (2010) as its female lead, Samantha Ruth Prabhu cited the example of Ileana being typecast in similar roles after the success of Pokiri saying that it had become mandatory for her to wear a bikini in every film since.^[49]

Pokiri was parodied by several films. In Desamuduru, the character Gudumba Shankar, a saint played by Ali, is seen imitating Babu's mannerism from the song "Dole Dole".^[50] Brahmanandam's introduction scene in the film Jalsa (2008) is a spoof of Babu's introduction as a police officer in Pokiri.^[51] The same sequence was spoofed in the films Sudigadu (2012) where the protagonist is named Siva Manohar I. P. S.,^[52] and also in Race Gurram (2014).^[53] In Dookudu (2011), Babu is briefly seen as a film director who makes Prudhvi Raj and M. S. Narayana recite the dialogue "Evvadu Kodutge Dimma Tirigi Mind Blockaipothundo, Vaade Pandugaadu" from Pokiri.^[54] The protagonist in Eega (2012), a fly, imitates Babu's mannerisms from the song "Jagadame" after injuring the antagonist played by Sudeep.^[55] Sayaji Shinde's dialogue in the film, "Tinnama Padukunnama Tellarinda", inspired a film of the same name.^[56] In Thank You (2022), Naga Chaitanya is briefly seen as a fan of Babu organizing and enjoying the film in Vishakapatnam.^[57]

• Pokiri at IMDb