On June 9, 2021, SM Entertainment announced that Red Velvet will be making a comeback in August after a year and eight months and is preparing for a new album.[1] On August 2, it was reported that the group will be releasing their new extended play (EP), Queendom on August 16 digitally.[2] On August 10, it was reported that the group will be presenting an "energetic music" with the song "Pose" in the EP.[3] Additionally, it was outlined that the track will be a combination of "confident lyrics" and "lively vocals from Red Velvet" that can give an "exciting atmosphere".[4] The song was official release on August 16, 2021, along with the EP.[5]
"Pose" was composed by Fabian Torsson, Harry Sommerdahl, Ylva Dimberg, and Moa "Cazzi Opeia" Carlebecker, while the lyrics were written by Lee Seu-ran.[6] Musically, the song was described as an up-tempo dance-pop song with an "impressive, energetic" bass line and "fast-changing" drum source.[7] JT Early of Beats Per Minute noted the "fast-paced deep keyboard to an R&B pre-chorus underlined by military-esque drumming".[8] Kim Sung-yeop of IZM described the song that it "depicts dynamic variations based on ethnic sound" when comparing the B-side of previous releases.[9] Rhian Daly of NME described the marching drum beat of the track as "reminiscent of Beyoncé's "Run the World (Girls) (2011)".[10] Ana Clara Ribeiro of PopMatters commented on how it "echoes a bit of Madonna's "Vogue" (1990) in attitude" and lyrical references of "strike a pose" from the song, with additional statement on how Yeri "raps over beats in the style of Miami bass hip-hop".[11] Verónica Bastardo of The Quietus mentioned the drastic switch from Madonna Vogue house-pop with a thick bass line to a power-drum instrumental similar to a carnival march band.[12] The song was composed in the key of B-flat minor, with a tempo of 125 beats per minute.[13] Lyrically, the song projects a message of "treating the world like an imaginary runway", while also being unstoppable.[10] It also tells people to be the "main character of their own lives" and "not care about what others may think of them".[14]
On August 16, 2021, Red Velvet held an online fan meeting "inteRView Vol.7 : Queendom" on V Live's Beyond Live channel, hosted by Jaejae.[15] The group performed "Pose" along with "Hello, Sunset" (2021), as well as "Psycho" (2019) and a medley stage of their summer songs, "Red Flavor" (2017), "Power Up" (2018), and "Umpah Umpah" (2019).[16]
Following its initial release, "Pose" was met with positive reviews from music critics. JT Early of Beats Per Minute described it as a "propulsive and clubby track", while calling it as a song that is "appropriately designed for the runway and radiates confidence".[8] Heran Mamo of Billboard magazine labelled the track as a "fashion-forward essence on the braggadocious runway anthem".[17] Anton Holmes of CNN Philippines compared the song to "Red Dress" (2015) and "Look" (2017), calling it a "record named after royalty".[18] Rhian Daly of NME stated that the track "breaks free to carve its own space as a rush of poised, confident dance-pop" as the group sings in unison, further outlining it for being free of "girlboss culture terminology" which ends up "feeling far more empowering than the title song".[10] Ana Clara Ribeiro of PopMatters described the song as a "different type of feel-good song than "Queendom" (2021)", explaining that it is more "intriguing" and has a "playful, quirkier side".[11] Joshua Minsoo Kim of Pitchfork noted the track's similarity to f(x) verses and Itzy synths, commenting that it "convinces you of its poise despite the tepid energy level".[19] Verónica Bastardo of The Quietus commented that the song is "closer to what you might expect from a Red Velvet record", citing the "intricate mix of sections that seem taken from different songs".[12] The song was included on Teen Vogue's The 54 Best K-Pop Songs of 2021 list, where Anton Rohr described the song as "vivacious, magnetic, and zesty", serving as an "uptempo anthem for the girls and gays in addition to an exuberant return" of Red Velvet.[20]
"Pose" debuted at position 105 on South Korea's Gaon Digital Chart in the chart issue dated August 15–21, 2021.[21] The song also debuted at position 15 and position 134 on Gaon Download Chart and Gaon Streaming Chart, respectively, in the chart issue dated August 15–21, 2021.[22][23] It debuted at position 90 on BillboardK-pop Hot 100 in the chart issue dated August 28, 2021.[24] The song then ascended to position 81 in the chart issue dated September 4, 2021.[25]
^Park Se-yeon (June 9, 2021). "SM 측 "레드벨벳 8월 컴백 목표로 새 앨범 준비"" [SM side "Red Velvet prepares a new album with the goal of a comeback in August"] (in Korean). Maeil Business Newspaper. Archived from the original on August 24, 2021. Retrieved August 24, 2021 – via Naver.
^Park Si-yeon (August 2, 2021). "레드벨벳, 16일 새 미니앨범 'Queendom' 발매 .. 서머퀸의 화려한 컴백[공식]" [Red Velvet, new mini album 'Queendom' released on the 16th .. Summer Queen's splendid comeback [Official]] (in Korean). Herald Pop. Archived from the original on August 24, 2021. Retrieved August 24, 2021 – via Naver.
^Lee Min-ji (August 10, 2021). "'상큼발랄→카리스마' 레드벨벳, 반전 변신 티저 공개" [Red Velvet's 'Fresh Vibrant → Charisma' Teaser Revealed] (in Korean). Newsen. Archived from the original on August 24, 2021. Retrieved August 14, 2021 – via Naver.
^Woo Bin (August 10, 2021). "레드벨벳, 상큼→시크로 휙휙 변신 ... '콘셉트 퀸'의 에너제틱은 'Pose'" [Red Velvet, refreshing → chic transformation ... The energetic of 'Concept Queen' is 'Pose'] (in Korean). Ten Asia. Archived from the original on August 24, 2021. Retrieved August 24, 2021 – via Naver.
^Seon Mi-kyung (August 16, 2021). ""모두가 퀸" .. 레드벨벳, 진짜 서머퀸의 빛나는 응원 '퀸덤'[퇴근길 신곡]" ["Everyone is a queen" .. Red Velvet, the real summer queen's shining cheer 'Queendom' [new song on the way home from work]] (in Korean). Osen. Archived from the original on August 24, 2021. Retrieved August 16, 2021 – via Naver.
^ abQueendom (photobook). Red Velvet. South Korea: SM Entertainment & Dreamus. 2021. Credits.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Park Seo-hyun (August 10, 2021). "레드벨벳, 상큼발랄→카리스마 티저 ... 반전 매력에 기대감 UP" [Red Velvet, fresh and lively → charismatic teaser ... Anticipation UP for the charm of the opposite] (in Korean). Herald Pop. Archived from the original on August 24, 2021. Retrieved August 24, 2021 – via Naver.
^Kim Mi-ji (August 17, 2021). "레드벨벳 'Queendom', 여름 차트 지배했다 ... 국내→아이튠즈 50개 지역 1위[공식입장]" [Red Velvet's 'Queendom' dominates the summer charts ... 1st place in Korea → iTunes 50 regions [Official position]] (in Korean). X-sports News. Archived from the original on August 24, 2021. Retrieved August 24, 2021 – via Naver.
^Yoon Sang-geun (August 17, 2021). "레드벨벳 'Queendom' 아이튠즈 50개 지역 차트 1위[공식]" [Red Velvet's 'Queendom' tops iTunes 50 regional charts [Official]] (in Korean). MT Star News. Archived from the original on August 24, 2021. Retrieved August 24, 2021 – via Naver.
^ ab"2021년 34주차 Digital Chart" [Week 34 of 2021 Digital Chart] (in Korean). Korea Music Content Association. August 15–21, 2021. Archived from the original on August 26, 2021. Retrieved August 26, 2021 – via Gaon Chart.
^"2021년 34주차 Download Chart" [Week 34 of 2021 Download Chart] (in Korean). Korea Music Content Association. August 15–21, 2021. Archived from the original on August 26, 2021. Retrieved August 26, 2021 – via Gaon Chart.
^"2021년 34주차 Streaming Chart" [Week 34 of 2021 Streaming Chart] (in Korean). Korea Music Content Association. August 15–21, 2021. Retrieved August 26, 2021 – via Gaon Chart.
^"Queendom - The 6th Mini Album" (in Korean). SM Entertainment. August 16, 2021. Archived from the original on August 24, 2021. Retrieved August 24, 2021 – via Melon.