British graffiti fine artist muralist.
Pref is a British graffiti fine artist and muralist. He is known for his multi-layered typographic style graffiti, incorporating an exploration of common words and key vernacular phrases.[1][2][3]
Pref has developed his role and reputation as a graffiti artist over 20 years, and trained initially at Chelsea College of Arts before going on to work in graphic design. His multi-layered style means that an element of deciphering is introduced, the viewer being asked to disentangle images and meanings from the artwork.[4][5] The clear linear elements of his work and Pref's evolving interest in typography trespass across the borders of fine and graphic art in energetic and intriguing ways.[6][7]
In 2019, he collaborated with Italian luxury fashion brand Fendi to create a capsule collection based on his designs.[8][9]
He also participated in an exhibition and event curated by Justin Bieber.[10]
- Pref Solo Exhibition, La Galerie Centrale, Liege, Belgium (2021)[11]
- Sway exhibition, Moberg gallery, Iowa, USA (2020)[12]
- Breitling Watches, Mural Commission, London, UK (2020)[13]
- Les Poupees Russes, Digital Artwork commission (2020)
- Mars Wrigley's, Mural Commission, London, UK (2020)
- Powow Hawaii exhibition, Thinkspace Gallery, Hawaii, USA (2020)
- The Biebers x Lift exhibition, UTA Artist Space, California, USA (2019)
- YMC clothing, Capsule collection collaboration, London, UK (2019)[14]
- Talking Walls Charlotte, Mural Commission, Charlotte, USA (2019)[15]
- Typograffic Circle exhibition, Moniker Art Far, London, UK (2019)
- London Mural Festival, Logo Design, London, UK (2019)
- Principal Insurance, Mural Commission, Iowa, USA (2019)
- LAX / ORD pt.II exhibition, Vertical Gallery, Chicago, USA (2019)
- Foundation Mesh, Mural Commission, Rotterdam, NL (2019)
- In Bloom exhibition, Moberg gallery, Iowa, USA (2019)
- LAX / SFO Pt. III, Heron arts / Thinkspace gallery, San Francisco, USA (2019)
- Fendi, Capsule Collection, Rome, Italy (2019)
- Seeing Red exhibition, Thinkspace Art Gallery, California, USA (2019)[16]
- What You On? exhibition, Moosey Art Gallery, London, UK (2019)
- Analogue Digital exhibition, The Other Art Fair / Saatchi Art, London, UK (2019)
- Control And Disorder exhibition, Gallery 42b, Paris, France (2018)
- Unexpected Festival, Mural Commission x 2, Arkansas, USA (2018).[17]
- Typograffic Circle exhibition, StolenSpace Gallery, London, UK (2018)[18]
- Better Together store, Mural Commission, New Mexico, USA (2018)
- Heuristic exhibition, Wollongong Art Gallery, Wollongong, Australia (2017)
- Global street art, Mural Commission, London, UK (2017)
- Question and Answer, Mural Commission, Brighton, UK (2017)
- Calleganera Festival, Mural Commission x 2, Monterrey, Mexico (2016)
- Smoke and Mirrors exhibition, StolenSpace Gallery, London, UK (2016)[19]
- Step In the Arena, Mural commission, Eindhoven, NL (2016)
- Write Now exhibition, Hangfire Gallery, Bristol, UK (2015)
- Rule of Three exhibition, Colab gallery, Weil am Rhein, Germany (2014)[20]