Ratio (company)

Ratio is a San Francisco-based fintech company that provides technology procurement and funding services through its platform. The company integrates payments, predictive pricing, financing, and a quote-to-cash process aimed at SaaS and technology companies.

Ratio was founded in 2021 by Ashish Srimal and Mason Blake.^[1][2] Srimal was previously the founder and CEO of the sales mobile assistant startup SmarterMe, while Blake was the CEO of the B2B legal marketplace UpCounsel. Ratio was launched with a focus on technology procurement and funding, particularly for SaaS and technology companies.^[3][4]

In October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures, followed by the $411 million in equity and debt funding in September 2022.^[3]

In October 2021, Ratio raised $4.3 million in seed funding from Streamlined Ventures. In September 2022, Ratio secured $411 million in equity and debt funding. This includes $11 million raised in late 2021 and a $400 million credit facility for customer financing. The funding round was led by Streamlined Ventures, Cervin Ventures, 8-Bit Capital, HoneyStone Ventures, and a group of individual investors.^[3][5]

Ratio is focused on challenges commonly encountered by SaaS companies operating under subscription-based business models, including deferred cash flows, customer discounts, and extended periods required to recoup customer acquisition costs. The company provides upfront capital through a credit facility, allowing SaaS companies to receive the full contract value immediately.^[6] Ratio's machine learning technology provides insights into subscription pricing, potential churn rates, customer lifetime value, and payment preferences to optimize pricing strategies and financial planning.^[3]

Ashish Srimal is a co-founder and Chief Executive Officer, Mason Blake is co-founder and Chief Technology Officer.^[7][8]