"Replay" (Korean: 누난 너무 예뻐; RR: Nunan neomu yeppeo; lit. Noona, You're So Pretty) is the debut single by South Korean boy band Shinee, recorded for the extended play of the same name. It was released on May 22, 2008, through SM Entertainment. A Japanese version of the song was later released on June 22, 2011, through EMI Music Japan.
On May 19, 2008, SM Entertainment announced the formation of their new boy band, Shinee. Described as a "contemporary band", the group was composed of five teenagers and was intended to set trends in music, fashion and dance.[1] A teaser for the music video of their debut single, "Replay", was released the same day.[2] The song and its accompanying music video were released on May 22, alongside the EP of the same name.[3] The music video features Victoria of f(x) as the female lead.[4] The choreography was created by Rino Nakasone.[5] The music video was remastered in 4K and was re-released on April 20, 2022.[6]
"Replay" is a contemporary R&B song composed by The Heavyweights, who co-arranged with Yoo Young-jin, while the lyrics was written by Young-hu Kim.[3] The lyrics are from the perspective of a young man in love with an older woman.[7] The line, "Noona (older sister), you're so pretty", directly targets the adult female demographic.[8][9] The group took an entire day to record the song, finding it unexpectedly challenging and vocal-driven. Prior to their debut, three of the group's five members were training to be rappers; only Jonghyun and Onew were vocalists.[7] The youngest member, Taemin, did not feature on the song at all.[10]
Shinee performed "Replay" for the first time on the music program Inkigayo on May 25, 2008.[11] The performance attracted over 800 fans, and the group held an event afterwards at a nearby park where they handed out lollipops.[12] They also performed at the 2008 Dream Concert on June 7.[13]
Writing in 2008, Jo I-seul of IZM described "Replay" as a "trendy" and "high-quality" song, but did not find it lived up to the originality implied by Shinee's "contemporary band" label.[14] Retrospectively, "Replay" has met with more positive reviews. It was named one of the top 100 K-pop songs of all time by a panel of 35 music critics and industry experts in association with Melon and the Seoul Shinmun.[15] According to music critic Kim Yun-ha, "Replay" laid the foundation for Shinee's "unique identity", and carries the "mint-coloured freshness" that the public associates with the group.[16] Park Chang-young of Maeil Business Newspaper stated that "Replay" "opened a new chapter in idol music".[17] Writing for Marie Claire, Quinci LeGardye called the song "one of the best idol debuts ever".[18]Insider named it one of the best debut songs of all time in K-pop.[19]
A Japanese version of "Replay", titled "Replay (Kimi wa Boku no Everything)", was released on June 22, 2011, featuring the Japanese version of "Hello" as a B-side.[22]Yoona of Girls' Generation appeared in the music video.[23] Shinee celebrated its release with a live showcase at Abbey Road Studios in London, becoming the first Asian artists to perform there.[24] The single sold over 91,000 copies in the first week, setting a new sales record for the Japanese debut single of a Korean group.[25] It was certified Gold by RIAJ for selling over 100,000 copies,[26] the first debut single by a Korean male group to do so.[27] The song was later included on Shinee's first Japanese album, The First.[28]
^Lee, Eun-jung (May 19, 2008). SM, 10대 밴드 '샤이니' 공개 [SM unveils teenage band 'Shinee']. Yonhap News (in Korean). Archived from the original on December 15, 2021. Retrieved December 15, 2021 – via Naver.
^'샤이니', '누난너무예뻐' 티저영상, 네티즌 '꺄약' [Shinee release teaser video for 'Replay', netizens respond]. Hankyung (in Korean). May 20, 2008. Archived from the original on December 15, 2021. Retrieved December 15, 2021 – via Naver.
^ abKim, Hyung-woo (May 22, 2008). SM 혜성 샤이니도 22일 낮 출격 '가요계 빛 떴다' [SM comet Shinee debuted on the 22nd 'The music industry is shining']. Newsen (in Korean). Archived from the original on December 15, 2021. Retrieved December 15, 2021.
^f(x) 리더 빅토리아 공개! 중국에서도 폭발적 관심 [f(x) leader Victoria revealed! Explosive interest in China]. Chosun (in Korean). August 30, 2009. Archived from the original on July 26, 2016. Retrieved December 15, 2021.
^Lee, Hye-rin (May 28, 2008). SM JYP YG 빅3, '신상'으로 대격돌, 승자는? [SM JYP YG, Big 3's 'new faces', who's the winner?]. Asia Economy (in Korean). Archived from the original on December 17, 2021. Retrieved December 16, 2021 – via Naver.
^SM 대형 신인 '샤이니' 25일 '인기가요' 통해 데뷔 [SM's new rookie group Shinee to debut on 'Inkigayo' on May 25]. Hankyung (in Korean). May 25, 2008. Archived from the original on July 11, 2016. Retrieved June 20, 2011.
^Kim, Myung-shin (May 26, 2008). 샤이니, 첫 데뷔 무대 팬 800여 명 운집…누나들 인기폭발! [800 fans gathered for Shinee's debut stage... Popularity explosion!]. Hankyung (in Korean). Archived from the original on December 15, 2021. Retrieved December 15, 2021 – via Naver.
^Kim, Yong-ho (May 20, 2008). 2008 드림콘서트, 역시 톱가수들 집합 [Top singers will gather for the 2008 Dream Concert]. Newsis (in Korean). Archived from the original on December 15, 2021. Retrieved December 15, 2021 – via Naver.
^Yoo, Hye-jeong (June 22, 2008). 싸이월드 5월의 신인상 수상한 샤이니 [Shinee wins Cyworld DMA's Rookie of the Month]]. Newsen (in Korean). Archived from the original on March 5, 2016. Retrieved March 25, 2010.
^Lee, Hye-rin (May 26, 2011). 샤이니, 내일 日데뷔 뮤직비디오 공개 [Shinee to release their Japanese debut music video tomorrow]. Chosun (in Korean). Archived from the original on July 26, 2016. Retrieved December 17, 2021.
^SHINee、1stアルバムに話題のシングル3曲を収録 [Shinee includes three popular singles on first album]. Natalie (in Japanese). October 18, 2011. Archived from the original on June 17, 2018. Retrieved December 16, 2021.