Ritual (company)

Ritual
Founded	2016
Founder	Katerina Schneider
Headquarters	Los Angeles, California, United States
Area served	United States; Canada; United Kingdom
Products	Essential for Women 18+; Essential for Women 50+; Essential Prenatal; Essential Postnatal; Essential for Men 18+; Essential for Men 50+; Essential for Teens; Essential for Kids; Essential Protein; Synbiotic+;
Website	ritual.com

Ritual is an online retailer of multivitamins and nutritional supplements headquartered in Culver City, Los Angeles. The startup was established in 2016 by Katerina Schneider.^[1]

Overview[edit]

Ritual formulates, manufactures, and distributes multivitamins, protein supplements, and probiotic products. It started when Schneider was planning to start a family and realized that her multivitamins bore potentially harmful ingredients.^{[citation needed]} She started Ritual in 2016 after spending a year researching women's diets with Dr. Luke Bucci to identify what vitamins women really needed.^[2] The sales of the company are based on online subscription.^[3]^[4] The company has been criticized for its marketing and advertisement techniques claiming misrepresentation of paid endorsements.^[5]^[6]

References[edit]

^ O'Connor, Clare (1 August 2017). "Instagram-Friendly Women's Vitamin Startup Ritual Raises $10.5M Series A". Forbes. Retrieved 17 October 2019.
^ Decker, Vivienne. "Katerina Schneider Wants To Change Women's Health With Ritual, An Instagrammable Vitamin Company". Forbes. Retrieved 2021-02-03.
^ Decker, Vivienne (31 October 2017). "Katerina Schneider Wants To Change Women's Health With Ritual, An Instagrammable Vitamin Company". Forbes. Retrieved 17 October 2019.
^ Storm, Stephanie (May 26, 2016). "Vitamins join the clean label bandwagon". The New York Times. Retrieved 17 October 2019.
^ Maheshwari, Sapna. "Tricky Ads from a vitamin company that talks up openness". The New York Times. Retrieved 17 October 2019.
^ "The Controversial Redesign of the Lowly Multivitamin (Yes, Controversial)". Wired. 15 November 2016. Retrieved 17 October 2019.

External links[edit]

Official website

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[CEO_info-1] O'Connor, Clare (1 August 2017). "Instagram-Friendly Women's Vitamin Startup Ritual Raises $10.5M Series A". Forbes. Retrieved 17 October 2019.

[2] Decker, Vivienne. "Katerina Schneider Wants To Change Women's Health With Ritual, An Instagrammable Vitamin Company". Forbes. Retrieved 2021-02-03.

[3] Decker, Vivienne (31 October 2017). "Katerina Schneider Wants To Change Women's Health With Ritual, An Instagrammable Vitamin Company". Forbes. Retrieved 17 October 2019.

[4] Storm, Stephanie (May 26, 2016). "Vitamins join the clean label bandwagon". The New York Times. Retrieved 17 October 2019.

[info_about_the_ads-5] Maheshwari, Sapna. "Tricky Ads from a vitamin company that talks up openness". The New York Times. Retrieved 17 October 2019.

[6] "The Controversial Redesign of the Lowly Multivitamin (Yes, Controversial)". Wired. 15 November 2016. Retrieved 17 October 2019.

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