"River" reached the top 10 in Croatia, Hungary and Israel as well as number 32 on the Billboard Hot 100 and number 16 on the Billboard Global 200 chart.
On December 31, 2022, while hosting her NBC live special Miley's New Year's Eve Party, Cyrus announced the release of the new single "Flowers".[2] Following its January 12, 2023, release, the song experienced widespread critical acclaim,[3][4] as well as a global commercial success despite minimal promotion.[5][6] "Flowers" became Cyrus' second number one single in the United States, hitting the top spot on Billboard Hot 100 on chart issue January 28 and staying there for six continuous weeks.[7][8] A week prior to the lead single's release, the singer unveiled that her next album will be called Endless Summer Vacation with a release date of March 10.[9]
Cyrus stated that "River" had begun as a much sadder song, since its development started within a turbulent time in her life. However, as the result of parts she organized, the track "evolved from a trouble where it felt like it never stopped raining, to then raining down love".[10] The singer added, that in order to take part in the event, [one] needed to "bring [their] gay best friend".[11] During the interview for Miley Cyrus – Endless Summer Vacation (Backyard Sessions), she admitted that "River" is about ejaculation.[12] However this word was censored,[5] resulting in theories regarding what she actually said.[13][14] "River" shares the same production team as its previous single "Flowers" – it was produced by Kid Harpoon and Tyler Johnson, with additional writing done by the singer and Justin Tranter.[15][16]
Helen Brown of The Independent described the song as a "straightforward romancer about a paramour who's restored her faith after the love drought."[29]Rolling Stone's Brittany Spanos felt that it is "buzzing with the hope of new love and the end of sexual and romantic droughts."[30]
On March 7, 2023, Cyrus started teasing "River" through teasers released on her social media.[31] She shared a portion of the song's instrumental,[22] as well as its lyrics.[32] On March 13, 2023, it was officially released to adult contemporary radio and its hot and modern sub-formats in the United States.[33] The song was also sent to contemporary hit radio in the country the following day.[34] A week later, the song impacted rhythmic contemporary radio.[35] It impacted Italian radio airplay on April 20.[36] Cyrus performed "River" live for the first time, in the documentary concert special, Miley Cyrus – Endless Summer Vacation (Backyard Sessions), which was released on Disney+ on March 10, 2023.[37]
"River" commercially failed to achieve similar success as "Flowers", debuting at number 32 on the Billboard Hot 100, charting alongside four other songs from the album.[note 1] It was backed-up by 13.7 million radio audience impressions, leading to the single's entry on the Radio Songs chart at number 48. On other airplay surveys, it appeared at numbers 26 and 27 on Adult Top 40 and Pop Airplay, respectively,[39] peaking at number 17 on the former and number 20 on the latter.[40] It also debuted on the Hot Dance/Electronic Songs at number two, becoming the highest debut on the chart since "Hold Me Closer" (2022) by Elton John and Britney Spears, as well as Cyrus's highest peaking on the chart yet, surpassing her 2013 collaboration with will.i.am, "Fall Down". It crowned its steaming component chart with 10.9 million streams, while on Dance/Electronic Digital Song Sales "River" entered at number four with 1,600 downloads.[39] Elsewhere, it debuted at numbers 16 and 22 in the UK Singles Chart and ARIA Singles Chart, respectively.[41][42]
Sal Cinquemani of Slant Magazine noted the song's "enticing, high-stakes chorus worthy of Cyrus's fierce vocals and personality."[19]Pitchfork's Shaad D'Souza called it one of the best songs on Endless Summer Vacation, adding: "Cyrus effectively showcases who she is at this point in her career: Mature but still messy, not above a theatrical turn of phrase ('You're pourin' down, baby, drown me out') and, very occasionally, still in tune with the big-hearted optimism that characterized her earlier music."[43] David Cobbals of The Line of Best Fit called it a "confused mash of one too many ideas that leave it being more underwhelming than interesting."[44]
The black-and-white music video for "River" was directed by Jacob Bixenman.[21] On March 7, 2023, Cyrus announced its release date and shared a teaser video.[45] The music video premiered on March 10, 2023.[1] It features Cyrus in a black minidress, dancing under a spotlight on a raised, lit-up platform, joined by a group of shirtless men. Near the end, rain begins to fall.[24][21] Erica Gonzales of Elle called the video "sleek and sexy",[21] while Billboard's Glenn Rowley called it "moody".[1]
^ abcRowley, Glenn (March 10, 2023). "Miley Cyrus Drops 'River' Music Video". Billboard. Archived from the original on March 10, 2023. Retrieved March 12, 2023. Miley Cyrus unfurled her new single "River," as well as its associated music video, on Friday (March 10) via RCA Records.
^"ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Select 11. týden 2023 in the date selector. Retrieved March 20, 2023.
^"ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: Select 22. týden 2023 in the date selector. Retrieved June 5, 2023.
^"ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select 11. týden 2023 in the date selector. Retrieved May 3, 2023.