Rizz (/ˈrɪz/ⓘ) is an internet slang word defined as "style, charm, or attractiveness; the ability to attract a romantic or sexual partner"; it originated as an abbreviation of the word charisma.[1] The phrase was made popular outside the African American community by American YouTuber and Twitch streamer Kai Cenat in mid-2021, though it was used colloquially long before. It subsequently garnered virality on the social media application TikTok.[2]Oxford University Press named it its word of the year for 2023.[3]
The popularity of the word in mid-2021 is attributed to Kai Cenat. Streaming on Twitch, Cenat would share to people how to have "rizz" and developed other phrases, such as "W rizz" and "L rizz", to describe a person's "winning" or "losing" abilities at attracting or chatting up a person/potential love interest.[4]
Rizz is a colloquial noun, used when describing possession of charisma. As a verb, rizz can be used to describe using charisma to attract someone, as to "rizz up" a person.[1][3] It is believed that the middle syllable of the word charisma was shortened to create the word rizz. Oxford University Press described this formation pattern for a word as "unusual". However, this formation pattern can be seen in the shortening of words such as refrigerator (fridge), and influenza (flu).[1]
The word is mainly used by Generation Z,[5] though it has attracted significant use from Generation Alpha as well.[6] Further development of the word "rizz" includes "Rizzler" or "Rizz God,"[7] meaning highly charismatic, and "Unspoken Rizz", meaning a person's ability to attract a person without speaking.[8]
Cenat stated in an interview on the No Jumperpodcast that after the word went viral on TikTok he stopped using it himself, stating that the viral use on TikTok "butchered" the word.[4]
The term went further viral in June 2023, after actor Tom Holland explained in an interview with BuzzFeed that he possessed "limited rizz" and it was by playing the "long game" that helped to win over his then girlfriend, actress Zendaya. From this, a number of memes were created.[9]