Born in Santa Cruz, Manila, Geronimo first gained recognition after winning the television talent show Star for a Night (2002). She signed with Viva Records in 2003 and released her debut studio album Popstar: A Dream Come True in 2003, which was supported by the singles "Forever's Not Enough" and "Sa Iyo". She reinvented her image and style with Becoming (2006) and Taking Flight (2007), gaining praise for her growth and maturity. She recorded covers on Music and Me (2009) and One Heart (2011), the latter of which also included original material and was supported by the singles "Sino Nga Ba Siya" and "Kung Siya ang Mahal". Geronimo produced her tenth studio album Expressions (2013), which was supported the lead single "Ikot-Ikot". Her twelfth studio album, The Great Unknown (2015), contained the lead single "Tala", which sparked a trend between 2019 and 2020.
Geronimo shared a close relationship with her father, who served as her first vocal coach. She learned about the childhood of singer Regine Velasquez, who was immersed neck-deep in the sea during her vocal training to strengthen her windpipe. Her father also submerged her in a water drum in imitation of the practice.[6] At age two, she began singing and had performed in front of a crowd; her singing interest led her to join several amateur singing competitions.[7][5] During her first competition, she performed Shirley Bassey's "The Greatest Performance of My Life".[6] According to her mother, she began her career at age four as a cast member in the television series Penpen de Sarapen, Ang TV, and NEXT.[7][8][9] In 1995, Geronimo appeared in the film Sarah... Ang Munting Prinsesa as a background actor, playing a friend of Camille Prats's character.[5] That same year, she appeared at the World Youth Day as a musical performer, and competed in 'Sang Linggo nAPO Sila's "Princess Asia".[7]
After Star for a Night, Geronimo released her debut studio album Popstar: A Dream Come True.[15] It included the singles "Sa Iyo", written by Jun Murillo,[16][17] "Forever's Not Enough", written by Vehnee Saturno, and her rendition of Dion's "To Love You More".[15] The album has sold over 300,000 units in the Philippines,[18] and was certified 5x platinum.[19] In support of the album, she headlined a concert in October at the Music Museum in Greenhills, San Juan.[20]
Geronimo made her film debut in the 2003 drama film Filipinas, where she played the role of a daughter who remained in the Philippines when her father (played by Richard Gomez) relocated to the United States.[21] Its soundtrack includes Geronimo's rendition of "Paano Kita Mapasasalamatan?".[22] She also starred in the film Captain Barbell, based on the superhero of the same name, in a supporting role as a younger sister of the title character (played by Bong Revilla).[23][24][25] The following year, she starred in a leading role on the television series Sarah the Teen Princess.[26] Next, she appeared in the film Annie B.[27][28]
In July 2006, Geronimo released her third studio album, Becoming, which was produced by Carlo Nasi and Christian De Walden; it included the single "Carry My Love" and "I Still Believe In Loving You", the latter of which was written by Jimmy Borja, Lori Barth, and Ralf Stemmann.[34][35] De Walden noted Geronimo's distinctive vocal ability, and recalled that she studied the demos during the album's production.[34]Nestor Torre Jr. of the Philippine Daily Inquirer described it as "her transition from teen icon to young adult".[35] Recorded in the Philippines, Italy, and the US, the album was first released in the Philippines, followed by Japan and Southeast Asia.[35] That same year, she starred in the primetime soap opera Bituing Walang Ningning, a remake of the 1985 film of the same name.[12] Torre noted Geronimo's versatility but dismissed her performance, adding that she needed improvements for her acting.[36] At the third Manny Pacquiao vs. Erik Morales boxing match on November 18, 2006, Geronimo sang the Philippine National Anthem.[37]
In 2007, Geronimo headlined In Motion, which was first staged at the Araneta Coliseum on July 14,[38] followed by a US leg in August.[39][40] Her studio album Taking Flight was released that same month; it contained the tracks "I'll Be Alright", "I'll Be Here" and "Ikaw".[41] It received favorable reviews, with praise towards Geronimo's reinvention of her artistry.[41][40] "Ikaw" was named the Song of the Year at the 2008 Myx Music Awards.[42]
Geronimo next starred in the television series Pangarap na Bituin, which is loosely based on the 1986 film Sana'y Wala Nang Wakas.[43][44] She co-starred alongside Maja Salvador and Rica Peralejo as three sisters who were orphaned and separated after their parents died in the Mayon Volcano eruption. Initially resentful after her separation, Geronimo's character was raised by a musician, who inspired her to pursue a music career.[44] The series ranked among the top 10 in the highest Nielsen ratings for a pilot episode of a drama series at the time with a reported 35.9 percent viewership.[45] It was also submitted for consideration for Best Telenovela at the 36th International Emmy Awards.[26] Torre wrote that Geronimo "shouldn't be made to play truly challenging roles before she's ready to do full justice to them."[46]
The Cathy Garcia-Molina-directed film A Very Special Love (2008) featured Geronimo in a lead role opposite John Lloyd Cruz.[47] She played Laida Magtalas, a college graduate who became assistant to a magazine editor (John Lloyd Cruz).[47][48] When asked about her role, Geronimo said she was at first reluctant to work with him.[47] The two previously collaborated in an episode of the drama anthology series Maalaala Mo Kaya.[49][26] Film critic Karen Caliwara praised Geronimo for her acting versatility and compared her character to Anne Hathaway's roles in The Princess Diaries (2001) and The Devil Wears Prada (2006).[50] The film was a commercial success, grossing ₱179million (US$3.2million) at the box office,[51] earning her the Box Office Entertainment Award for Box Office Queen.[52] Geronimo worked again with De Walden for her 16-track studio album, Just Me, which included a duet titled "I'll Be There" with Howie Dorough of the Backstreet Boys.[53] At the Araneta Coliseum in November 2008, she headlined The Next One at the Araneta Coliseum,[54] which was later followed by a US leg and a re-staging the following year.[55][56]
The 2009 sequel to A Very Special Love, You Changed My Life, saw Geronimo reprise her role of Laida Magtalas, who was promoted to the executive of a magazine she previously worked on in the previous film.[57] Before principal photography commenced, she was romantically involved with Rayver Cruz, who played a man caught in a love triangle between Geronimo's and John Lloyd Cruz's characters.[58] Caliwara noted Geronimo with her "leading-lady charm", adding that she made a "[thrilling] pair" with John Lloyd Cruz, as with the previous installment.[57] The film raked in ₱209million (US$3.7million) at the box office,[51] and Geronimo was consequently crowned Box Office Queen at the Box Office Entertainment Awards for the second time.[59] Later in November, she headlined a concert titled Record Breaker at the Araneta Coliseum.[60] Geronimo won the Star Award for Female Pop Artist in 2009 for her compilation album OPM.[61] She later announced that she began production on her next studio album Music and Me,[60] which features covers of Original Pilipino Music (OPM) and international singles, including some songs from film soundtracks.[62] She also collaborated with Christian Bautista for a cover of Jose Mari Chan and Regine Velasquez's "Please Be Careful with My Heart", which is also released in Bautista's album Romance Revisited: The Love Songs of Jose Mari Chan.[63] For the album, Geronimo won the Star Award for Best Female Recording Artist.[64] The following year, she starred in the musical drama series 1DOL.[65][66] Next, she co-starred alongside Judy Ann Santos in the comedy Hating Kapatid.[67]
In February 2011, she collaborated with Martin Nievera in a Valentine's Day concert titled What Love Is at the Araneta Coliseum.[68] The following month, she starred opposite Gerald Anderson in Catch Me, I'm in Love, where she portrayed the role of a social worker in a non-profit organization.[69] During the film's production, Geronimo met her future husband Matteo Guidicelli, who played a third wheel role in the film.[70][71] Writing for the Philippine Entertainment Portal, Nica Tomines remarked, "Sarah effortlessly conveys the emotions of a girl who falls in love for the first time, and she falls real hard."[69] The film's soundtrack included a cover of "Fallin'",[a][72] which won Favorite Media Soundtrack at the 2012 Myx Music Awards.[73] That May, she released her eighth studio album, One Heart, which features a mix of original compositions and covers of OPM songs, such as "Sino Nga Ba Siya" and "Kung Siya ang Mahal", both written by Saturno.[72][74] Asilo praised her musical style, while also highlighting Geronimo's "growing maturity",[74] while Gil highlighted Geronimo's work on the original compositions.[72] The album was named Best-Selling Album of the Year at the 2011 Awit Awards.[75] Next, she played a radio DJ in Won't Last A Day Without You.[76][77] Abigail Mendoza of the Philippine Entertainment Portal described Geronimo's performance as an improvement to her previous film, adding that she "establish[ed] her knack for drama and comedy, [and] romantic comedies prove to be her forte".[76]
Geronimo began 2012 by appearing in Sarah G. Live, a weekly musical show that featured performances by musical guests.[78] She said of the show: "Every time I do shows onstage to perform, I am not that confident. I still get nervous."[79] The Philippine Entertainment Portal's Mark Angelo Ching lauded Geronimo's vocal abilities and stage presence, but noted that she needed improvement on her hosting.[80] That July, she headlined a concert titled 24/SG at the Araneta Coliseum,[81] which won the for the Best Major Concert by a Female Artist at the 25th Aliw Awards;[82] A review from ABS-CBN News described Geronimo as a "total performer", while also highlighting her stage presence.[81] Geronimo was subsequently named the Female Concert Performer of the Year at the 4th Star Awards.[83] In 2013, the tour was extended to the United States and re-staged.[84] The final installment in the A Very Special Love series, It Takes a Man and a Woman (2013), saw Geronimo and John Lloyd Cruz reprise their respective parts as Laida Magtalas and Miggy Montenegro, who had already ended their relationship, and are forced to work together with Miggy's girlfriend (played by Isabelle Daza) to save Miggy's business.[85][51][86] The film became Geronimo's biggest commercial success to date, grossing ₱405million (US$7.2million) in the box office, making it the highest-grossing Philippine film at the time.[51][87] Geronimo was also named Box Office Queen for the third time in her career,[88] and won the Golden Screen Award for Best Actress.[89]
In June 2013, Geronimo appeared as a coach on The Voice franchise series The Voice of the Philippines.[90] The following month, she released and produced her album titled Expressions, coinciding with her ten-year career milestone.[91] Its lead single, "Ikot-Ikot", featured drum beats and elements of electronic dance music (EDM).[92] Joseph Atilano of the Philippine Daily Inquirer wrote: "[Geronimo] deliver[ed] her vocals with a sense of urgency that matches the upbeat pace of [the song]."[92] She collaborated with her father Delfin in a cover of Carole King's "You've Got a Friend", which was also recorded by James Taylor, and co-wrote the track "Make Me Yours", along with Louie Ocampo.[91] Also in celebration of that milestone, on November 15, Geronimo performed a titled Perfect 10 at Araneta Coliseum. The concert was a commercial success, leading Geronimo to perform a second Perfect 10 concert at the Mall of Asia Arena on November 30.[93][94] Patricia Esteves of The Philippine Star praised Geronimo for the maturity she displayed during the concert, also highlighting her stage presence.[95] After the concert, she released her second single from Expressions, "Tayo",[96] which won the Favorite Music Video at the 2015 Myx Music Awards.[97]
In 2014, Geronimo starred alongside Martin in the romantic drama Maybe This Time.[98] She plays a public relations officer who previously worked in a community service.[99] The Philippine Entertainment Portal's Julia Allende credited Geronimo for adopting a more mature acting style, adding that her role is "just about as delightful as her portrayal of [her previous] similar [film] roles."[99] Its soundtrack also included a cover of the song titled "Maybe This Time", which was originally performed by Michael Martin Murphey in 1983.[100] She next appeared a coach on The Voice of the Philippines spin-off The Voice Kids.[101] Her next studio album, Perfectly Imperfect, was released that year, which included the single "Kilometro", written by Thyro Alfaro and Yumi Lacsamana.[102] Adam Hurstfield also contributed to the album, producing the tracks "Bulletproof", "Last Night of Our Lives" and the title track "Perfectly Imperfect".[102][103] Critics praised Geronimo's musical reinvention and transition to EDM-influenced tracks.[b] Geronimo received nominations at the 7th Star Awards for Music, winning Female Recording Artist of the Year for the album.[106][107]
In 2015, Geronimo starred in The Breakup Playlist. It featured her as a college student attending a law school who falls in love with a musician (played by Piolo Pascual).[108][109] For her role, Geronimo received a nomination for Best Actress at the 2016 Star Awards for Movies.[110] She next contributed to the soundtrack of the biographical film Felix Manalo (2015),[111] which was named the Movie Original Theme Song of the Year at the 2016 Star Awards for Movies.[110] Her next studio album, The Great Unknown, was released that December.[112][113] Its lead single "Tala", was written and composed by Nica del Rosario, Emmanuel Sambayan, and Jumbo "Bojam" de Belen.[114][112] Geronimo also collaborated with the band Hale on the title song, and with singer-songwriter Yeng Constantino on "Kaibigan Mo".[112] In support of the album, Geronimo staged a concert on November 29, 2016, at the New Frontier Theater.[115] She also performed a two-date concert titled From the Top at the Araneta Coliseum in December 2015.[116][117]
In 2017, Geronimo reprised her role as a coach on The Voice Teens, which is the third The Voice franchise series in the Philippines and the first such in Asia.[118][119] That same year, she was announced to star in a leading role in Finally Found Someone,[c] which reunited her with John Lloyd Cruz.[120] It features her as a preschool teacher who is left behind by her groom (played by Enchong Dee) on her wedding day, causing her to team up with a public relations worker (played by John Lloyd Cruz) to save her wedding.[121] Geronimo declared that the film's story and characters are different from those of the A Very Special Love film trilogy, and that she wanted to play more mature roles in films.[122][123] Asilo described Geronimo's performance as being "lovelier than ever" compared to her previous performances,[121] while Rappler's Oggs Cruz dismissed the film as lacking originality.[124] The film was commercially successful, grossing ₱316.5million at the box office.[125]
In 2018, Geronimo announced that she had begun production of a new studio album titled This 15 Me.[126] A celebration of her 15-year career, it yielded the singles "Sandata", "Ganito", and "Duyan".[127][128][129] An accompanying music video for "Sandata" was released in July; directed by Paul Basinillo, it features Geronimo portraying the role of three different women in different storylines.[130] The album was released in April; that same month, she embarked on its accompanying concert tour which began at the Araneta Coliseum.[131][128] It was later followed by a US leg from April to May,[132][133] and a Dubai leg in September.[134] Reviews highlighted and commended Geronimo's musical versatility, vocal abilities, and stage performances.[d]
Joyce Bernal's Miss Granny, an adaptation of the 2014 South Korean film of the same name, was Geronimo's film project of 2018. It is about an elderly woman (played by Nova Villa) who transforms into a young lady after visiting a photo studio.[138][139] In preparation for her role, Geronimo visited retirement homes during filming and studied Villa's mannerisms so that she could emulate them in her performance. She said of her character: "This is my first time to be a mom [and] to be a grandmother ... But it's very challenging for me to imagine that I’m already old."[140] Critics praise Geronimo's performance, in particular her singing voice, which was likened and compared to that of Villa,[138][139][141] but Oggs Cruz criticized the plot for lacking consistency.[141] She also recorded the songs "Kiss Me, Kiss Me" and "Isa Pang Araw" for the film's soundtrack,[142] which won the Best Performance by a Female Recording Artist and Best Song Written for Movie, TV, or Stage Play at the 2019 Awit Awards.[143] Gil likened and compared the soundtrack to Filipino pop music from the 1960s and the 1970s.[142] For her performance in the film, Geronimo won the Star Award for Best Movie Actress.[144]
The Perci Intalan and Jun Robles Lana-directed Unforgettable (2019) featured Geronimo as an autistic woman who finds a stray dog and takes care of it, and brings it while traveling to Baguio to see her sick grandmother in a hospital.[145][146] In preparation for her role, she met with people on the autism spectrum.[147]The Philippine Star critic Ferdinand Topacio criticized the film's plot but praised Geronimo's performance,[146] while Oggs Cruz described the plot as "pleasantly uncomplicated", and drew comparisons to the Philippine films Magnifico (2003) and The Blossoming of Maximo Oliveros (2005).[148] She earned a nomination for Movie Actress of the Year at the 36th Star Awards for Movies.[149] After the film's release, she announced her engagement to Matteo Guidicelli, on November 7, 2019.[150] Geronimo confirmed in a 2014 episode of the talk show Tonight with Boy Abunda that she and Guidicelli have been in a relationship since 2013.[151] From late 2019 to early 2020, the song "Tala" resurged into popularity after its accompanying dance challenge set to the song became a trend on social media;[152] this resulted in the song's music surpassing 140 million views on YouTube in June 2020.[153]
On February 14 and 15, 2020, Geronimo and Regine Velasquez co-headlined a two-date concert titled Unified.[154] Reviews praised and highlighted Geronimo's vocal abilities and performances.[154][155] For the concert, Geronimo earned a nomination for Female Concert Performer of the Year at the 2022 Star Awards for Music,[156] and was co-awarded Best Collaboration in a Concert at the 2020 Aliw Awards.[157] Five days after the concert, she married Guidicelli in a private ceremony held in Taguig.[158] Following this, she took a hiatus from professional engagements, expressing her desire to create original music.[159] Despite the hiatus, her livestream concert, titled Tala: The Film Concert, was broadcast in 2021 via livestream platforms; it featured rearrangements of her previously-released songs and was shot at the Araneta Coliseum.[160] After a four-year hiatus from releasing music material, Geronimo released her single "Dati-Dati" in October 2022. Written by Jin Chan and produced by Su Ganade and Dylan Graham, it is described as an "ear-tweaking dance [track] that is grooving" with lyrics focusing on reliving positive experiences from the past.[161][162] Later that month she then released the next single "Cuore", which was co-written by Thyro Alfaro, Yumi Lacsamana, and her husband Matteo Guidicelli.[163] Geronimo said that she at first rejected the song because the lyrics were too reminiscent of her personal life.[164]
To mark her 20-year career milestone, Geronimo released her single "Habang Buhay" in March 2023. Two months later, also in commemoration of the milestone, Geronimo directed and headlined a concert in the Araneta Coliseum.[165][166][167] During the concert, she debuted the single "My Mind" in collaboration with Billy Crawford, who served as the song's co-writer and co-producer;[168] its accompanying music video was released the following year.[169] Also at the Araneta Coliseum, Geronimo and Bamboo Mañalac co-headlined a concert that July.[170][171] She then released two collaboration singles: "Treading Water" with Bamboo[172] and "Alam" with John Roa of the hip-hop group Ex Battalion.[173] In March 2024, Geronimo was honored with a Global Force Award at the Billboard Women in Music event at the YouTube Theater in Los Angeles, California, becoming the first Filipino to receive an award in the event show's history.[174] At the Philippine edition of the event in the same month, Billboard Philippines named her as the Woman of the Year.[175] On July 24, her cover of "Maybe This Time" charted on the Philippines Hot 100, marking Geronimo's debut on the chart.[176] The song eventually became a viral hit on TikTok when a video of a high school senior dancing to the song's bridge was posted on the social media platform.[100][177]
Geronimo's upcoming films include a Philippine adaptation of the South Korean film Wonderful Nightmare (2015),[178] and an untitled film which she will co-star alongside John Lloyd Cruz.[179]
"Initially, no amount of vocal bravado could give [Geronimo] the lived-in sensibility and vocal pizzazz that her first recording efforts—despite their chart-topping popularity and brisk sales—sorely lacked. ... [She] has subtly shown that there is more to her than her Pied Piper-like ability to turn sappy lyrics and hum-worthy melodies into bestselling hits."
Geronimo's father introduced her to music at a young age.[165] In a 2004 interview with the Philippine Daily Inquirer, she recalled that she practiced singing with her father, and cited Jose Mari Chan's "Christmas in Our Hearts" as one of the first songs she was familiar with.[6] She also cited Louie Reyes's "Light of a Million Morning" as the "song of [her] life".[5] Growing up, she listened to the music of Michael Jackson.[180] Her musical inspiration varies from classic musicians like Frank Sinatra, Tom Jones, The Beatles, Elvis Presley, and the Bee Gees, to pop and R&B singers like Whitney Houston and Celine Dion.[165] She has also cited singers Sharon Cuneta, Lea Salonga, and Regine Velasquez as role models,[5][9] adding that the latter made her realize the value of hard work in pursuing a career in music.[95] She also expressed interest in collaborating with him on a concert.[170] The two did eventually perform a concert together in 2023.[171]
Geronimo's music is generally pop, but she has also incorporated R&B and EDM into her material.[135] Geronimo has drawn comparisons to Beyoncé for her stage presence and live performances, frequently performing her songs.[184] Initially, Geronimo primarily recorded sentimental ballads,[34] and is renowned for her vocal range and belting technique, the latter of which was popularized and highly influenced by Regine Velasquez. Nestor Torre Jr. of the Philippine Daily Inquirer said of the comparison: "[Velasquez]'s belting became so popular that her successor, Sarah Geronimo, imitated her..."[185] Producer Christian De Walden said of Geronimo's voice: "The personality of her voice is phenomenally distinct. ... People who really know music can tell [her] voice is her own."[34] For Taking Flight, Gil praised Geronimo for "toning down the birit [belting] and bringing out her own style".[40] According to the Philippine Daily Inquirer's Allan Policarpio, "The [early] years saw [Geronimo] dialing down her vocals and veering away from the [belting]-style singing that proved to be harmful to her instrument. But just because she doesn’t do it as much doesn’t mean she can’t handle big diva songs anymore."[135]
Later in her career, Geronimo ventured into "catchy, upbeat modern pop [tracks]", primarily influenced by R&B and EDM.[113][135] Critics were appreciative of her transition to "upbeat" and "mid-tempo" tracks, and regarded it as a bold reinvention of her artistry.[e] She explored themes of love and relationship on "Cuore".[163] On "Sandata", Geronimo delved into the themes of mental and psychological challenges, and empowerment.[186][187][181] Regarding her songwriting for the track "Make Me Yours", Geronimo said that it was her dream to compose her own song. At the suggestion of Vic del Rosario, she wrote the lyrics for the track, while Louie Ocampo composed the song's melody.[188]
"When I won [Star For A Night] back in 2003 ... [m]y manager made sure that I would be a multimedia artist, so I was doing everything at the same time — movies, concerts, commercials ... [and] hosting ... It feels great because you have this apparent sense of freedom ... now that you’re free, now that you have all this time [and space] to grow."
Geronimo has been regarded as one of the most accomplished entertainers of her generation.[190][191] Media publications have referred her as the country's "Popstar Royalty",[f] and classified her as a triple threat entertainer.[g] A critic from ABS-CBN News wrote that she "prove[d] that every singer, to be considered successful, can hit the high notes in any song."[197]The Philippine Star's Patricia Esteves wrote, "That Sarah chose her own songs worked to her advantage because she was able to deliver heartfelt, soulful renditions. Because every song is meaningful and personal to her, Sarah was able to connect with the audience and display the right emotion."[95] Allan Policarpio wrote: "[Geronimo] revisited some of the songs she used to sing when she was starting out ... But [later on, she] sang [them] with none of the affectations she used to put on."[135]
According to Billboard Philippines, "[Geronimo] is a multi-talented artist who is able to successfully cross both the music and movie industries having starred in top-grossing movies and popular television shows all the while maintaining a stellar music career ... She also serves as an inspiration to many aspiring young artists and actively participates in helping shape the next generation of Filipino talents."[198]Jason Dy has stated Geronimo promoted the value of hardwork and craft[199] while Morisette said that she was likened or compared to Geronimo in terms of her voice.[200]Darren Espanto credited Geronimo for learning about "sing[ing] from the heart".[201] Other entertainers who cited Geronimo as an influence or inspiration include Charice Pempengco[202] and Maymay Entrata.[203] Singer Regine Velasquez, whom she cited as a major influence, declared that Geronimo is the "queen of [the entertainment] industry".[165] Though reluctant to discuss about her personal life,[162] she said of her image: "It’s a bit hard although I’d like to become a role model. I rather take it as a big challenge because it is probably my purpose being here in this [professional] industry."[190] Her early life and breakthrough were dramatized in an episode of the drama anthology series Magpakailanman, where she was played by the singer-actress Kyla.[204][205]
In December 2009, Geronimo received a star on the Philippines' Walk of Fame.[206] In 2014, she was named Yes! magazine's Most Beautiful Star.[207]Forbes Asia listed her among the 100 Digital Stars in 2020.[208][209] In 2013, she was honored as an ambassador for music by the National Commission for Culture and the Arts (NCCA).[210] In 2021, Tatler named her as one of the most influential people in Asia,[211] and was also recognized as one of Asia's Leaders of Tomorrow in the publication's annual Gen T list.[212]
Geronimo is a co-founder of G Productions, a production company that produces concerts and shows.[213] The formation of the company was conceived by her husband Matteo Guidicelli during the outbreak of the COVID-19 pandemic, where they were filming music videos at home.[214] In 2023, the two opened G Studios in Alabang, Muntinlupa; it is described as a mixed-use building that "[would] cater to all advertising, media, and event needs".[215] Geronimo said of her venture into business: "It started during the pandemic, [because our] materials ... we were doing it on our own."[216] She also donated proceeds for her Perfect 10 concert in 2013 to the victims of Typhoon Haiyan (Yolanda),[93][217] which is one of the deadliest typhoons recorded in the Philippines.[h] Geronimo has also been a spokesperson for various brands, including Jollibee,[223]TNT,[224]Shopee,[225]Banco de Oro (BDO),[226] and Sun Life Financial.[193]
As an actress, Geronimo was named the Box Office Entertainment Award for Box Office Queen three times for her performances in the films A Very Special Love, You Changed My Life, and It Takes a Man and a Woman.[239] Her television acting credits include Sarah the Teen Princess, Bituing Walang Ningning, Pangarap na Bituin, and 1DOL. Geronimo was awarded the Star Award for Movie Actress of the Year for her performance in Miss Granny, in addition to nominations for the same category for her roles in The Breakup Playlist and Unforgettable.[240]