Shustir

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) This article is an orphan, as no other articles link to it. Please introduce links to this page from related articles; try the Find link tool for suggestions. (December 2018) This article needs to be updated. Please help update this article to reflect recent events or newly available information. (September 2017) This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Shustir" – news · newspapers · books · scholar · JSTOR (March 2021) (Learn how and when to remove this message) (Learn how and when to remove this message)

Shustir.com is a website that connects small businesses with consumers who prefer to buy locally, and from independent retailers and professionals. It enables small businesses to set up virtual storefronts to sell their goods and services, improve visibility in search engines, and communicate with prospective customers and clients through community building and social networking.

On May 28, 2009, Co-founders Shulammite Kim and Khanh Pham launched Shustir.com. Prior to starting Shustir.com, Kim and Pham were former colleagues in the Lehman Brothers Global Real Estate Group and worked as senior investment professionals for over eight years prior to the firm's collapse in 2008.

Kim and Pham developed Shustir.com to meet the need of small businesses to have a web presence. Only a reported 44% of small businesses have website even though 92% of all online consumers tend to shop locally (source: WebVisible/Nielsen Online) 1. Despite the recession's onset, online sales increased in 2008.

Shustir.com is a Web 2.0 marketplace that combines e-commerce functionality with social media and social networking tools to form a platform for small businesses to not only sell their goods and services online to increase their revenues, but also to connect with more consumers beyond their geographic locales and grow their businesses.

The site is geared to help consumers find and buy from local and independent businesses, citing growing desires to keep money in local communities and obtain higher-quality products and services. Studies conducted by Civic Economics have found that spending with local businesses returns a majority of each dollar received back to their own communities.^[1]

The site is funded from the principals' personal savings and a private angel investor.

The site earns revenue through sales of display advertising and monthly premium storefront subscriptions.