Founded | August 2018Atlanta, Georgia | in
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Founder | Pinky Cole |
Headquarters | |
Website | sluttyveganatl |
Slutty Vegan is a vegan hamburger restaurant chain, based in Atlanta, Georgia.
Pinky Cole, a former television producer, founded the restaurant in August 2018.[1][2] She intended for it to be a ghost kitchen, where customers would order food online and use a delivery service to get it.[3] Cole started the restaurant because she found that there was no place available to eat vegan food after 9 p.m.[4] She decided to use sex as a theme for her restaurant because of its ability to attract non-vegan customers.[5][4][6] Social media[7] and word-of-mouth[3] were used heavily to promote the restaurant.
It originally started in a shared kitchen, before moving to a food truck several weeks later,[1][6] and later moved to a brick-and-mortar location in Westview on January 13, 2019.[1][2] Two locations were opened in the Atlanta area in 2020.[1] The restaurant is known for its growth despite the ongoing COVID-19 pandemic.[1][8] The chain has collaborated with Shake Shack to release plant-based burgers that were available for only one day.[5]
As of January 2023 there is a pending lawsuit over lost wages from an ex-employee.[9]
In 2023, the restaurant had 11 locations in Georgia, New York City, Birmingham, Ala., and Dallas, with plans to open more, including locations in Baltimore.[10]
The Slutty Vegan menu lists burgers, hot dogs, and chicken sandwiches.Menu items have suggestive names like Fussy Hussy and One Night Stand. Parade magazine has published the recipe for the Chik’N Head sandwich.[11]
As of April 2023, the chain has five locations in the Metro Atlanta area and a plant-based bar, Bar Vegan.[4] Cole also recently opened restaurants in Athens and Columbus, Georgia,[12] Birmingham, Alabama,[2] and Brooklyn and Harlem in New York City.[4] There are also plans to open a new location once every month in 2023, in a different city.[2] During the fall 2023 semester, a location is scheduled to open on the Spelman College campus.[13]
The chain has a mobile food truck, which hosts pop-ups at various locations in the South.[2]