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Sorted Food

From Wikipedia - Reading time: 6 min

Sorted Food
Websitesortedfood.com
YouTube information
Channel
Created by
  • Benjamin 'Ebbers' Ebbrell
  • Michael 'Mike' Huttlestone
  • Jamie 'Spaff' Spafford
  • Barry 'Baz' Taylor
Presented by
  • Benjamin 'Ebbers' Ebbrell
  • Michael 'Mike' Huttlestone
  • Jamie 'Spaff' Spafford
  • Barry 'Baz' Taylor

Chef Staff:
  • Ankush 'Kush' Bhasin

Former hosts:
  • James Currie

Guest Stars:
LocationLondon, England
Years active2010–present
GenreCooking
Subscribers2.78 million[1]
Total viewsTotal views: 1,120,452,079[1]
100,000 subscribers2012
1,000,000 subscribers2014
Last updated: 6 June 2024

Sorted Food is a British YouTube channel and food community created on 10 March 2010, by Benjamin Ebbrell, Michael Huttlestone, Jamie Spafford, and Barry Taylor.[2] In addition to producing cooking videos and live events, Sorted Food publishes cookbooks and manages the subscription-based recipe app "Sidekick".[3]

History

[edit]

The Sorted Food YouTube channel was launched in March 2010 by school friends Jamie Spafford, Ben Ebbrell, Barry Taylor, and Mike Huttlestone from Hertfordshire. Around 2014, James Currie, who met Ebbrell in culinary school, joined as a developmental chef and later an on-camera personality.[4][5][6] The channel's recipes are designed to be accessible to a wide audience, an approach originating from Ebbrell, the only founder with culinary training.[4] Ebbrell initially suggested simple, affordable recipes for the others as an alternative to prepackaged meals.[5]

In May 2021, Currie left to pursue a career as a professional chef. The following month, Sorted Food announced Ankush 'Kush' Bhasin as their new head of food. Bhasin previously worked as a development chef at Belmond Le Manoir aux Quat'Saisons under Raymond Blanc and as an executive sous-chef at Benares in Mayfair, London under Atul Kochhar.[7]

Current content

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In April 2021, the company had 12 employees based in Tower Hill.[8] By November 2022, this had increased to 25 employees.[9]

Sorted Food collaborates with various brands on sponsored content, including Visit The USA, Kenwood Kitchen Appliances, Ford, Heinz, Android, and Blizzard. A portion of their video content focuses on travel and destination marketing, exploring foods, cuisines, and cultures from different locations.[10]

Publishing

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Sorted Food's first two cookbooks, A Recipe for Student Survival (2008) and A Rookies Guide to Crackin' Cooking (2012), were self-published through "Co-Incidence Ventures" in paperback and hardback editions.[5][6] In 2012, they signed with Penguin Books, releasing the beginner's cookbook Beginners Get... Sorted and the eBook Food with Friends, also available in individual chapters.[5] Desserts in Duvets followed in 2017, funded by a Kickstarter campaign supported by their online community.[11]

In 2021, the company reprinted and sold copies of Can't be Arsed 1 and 2.[12]

Reach and awards

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As of 27 October 2023, the YouTube channel has over 2.73 million subscribers and more than 1 billion video views.[13] Sorted Food maintains a significant social media presence, with followers across platforms like Twitter, Facebook, and Instagram.[14] In 2014, they were ranked 4th in The Guardian's "30 Under 30: The Top Young People in Digital Media".[14][15]

Their accolades include the "Best Online Program - Entertainment Award" (2011 Banff World Media Festival),[6][16] the "New Media Award" (2014 Guild of Food Writers awards),[17] and the "Best Online Content" award (2017 UK Blog Award).[18] They were also nominated for "Best Series of Videos" at the CMAs for their "Game Changers" collaboration with the US Tourism Board.[19] Ebbrell won the Good Food Channel's Market Kitchen "next celebrity chef" competition.[6][20]

Sorted Food has been featured in various media outlets, including Observer Magazine, Good Morning Britain, Blue Peter, Heat, The Sun, Delicious Magazine, Russell Howard's Christmas special, Radio 2, BBC 5Live, Shortlist, TES, New Business Magazine, and Sky News in the UK, and The TODAY Show in the US.[21][22]

References

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  1. ^ a b "About SORTEDFood". YouTube.
  2. ^ Burrell, Ian (27 September 2015). "SortedFood: Four friends become stars of huge advertising campaign after hit YouTube cookery show". Independent. Archived from the original on 24 May 2022. Retrieved 14 February 2018.
  3. ^ "Sorted Food".
  4. ^ a b Kantchev, Georgi (25 July 2014). "Sorted Food, a Cooking Channel, is a YouTube Hit". The New York Times. Retrieved 26 July 2014.
  5. ^ a b c d Salter, Jessica (21 June 2013). "SortedFood: Your dinner's on the smartphone". Daily Telegraph. Retrieved 19 August 2014.
  6. ^ a b c d Muston, Samuel (1 June 2012). "Come dine (online) with me". The Independent. Archived from the original on 24 May 2022. Retrieved 19 August 2014.
  7. ^ "Meet the Newest Members of the SORTEDfood Team!". Sorted Food. 14 June 2021. Retrieved 21 April 2024.
  8. ^ "4 British guys with terrible diets started a YouTube cooking channel and now it's a real business that's about to open a cookery school". Business Insider. Retrieved 24 December 2015.
  9. ^ "Too Far This Time?". YouTube: Sorted Food. 4 November 2022. Retrieved 4 November 2022.
  10. ^ "Unlocking travel through food: How SORTED went from how-to cooking videos to destination marketing". WIT. 8 October 2018. Retrieved 4 July 2019.
  11. ^ "SORTEDfood's New Book Reaches Kickstarter Goal – TenEighty — YouTube News, Features, and Interviews". teneightymagazine.com. Retrieved 9 January 2018.
  12. ^ @sortedfood (2 August 2021). "Bumper week coming up…" (Tweet). Archived from the original on 2 August 2021. Retrieved 4 July 2023 – via Twitter.
  13. ^ "SORTED Food YouTube Channel Stats, Subscriber Statistics, Ranking". Vidstatsx.com. Archived from the original on 22 January 2012. Retrieved 19 February 2020.{{cite web}}: CS1 maint: unfit URL (link)
  14. ^ a b "The top 30 young people in digital media: Nos 10-1". The Guardian. 17 March 2014. Retrieved 19 August 2014.
  15. ^ "SORTED Food featured in '30 under 30'". University College Birmingham. March 2014. Archived from the original on 19 August 2014. Retrieved 19 August 2014.
  16. ^ "Interactive Rockies, Internet Innovations Celebrated at Banff". Media Caster Magazine. 17 June 2011. Retrieved 19 August 2014.
  17. ^ Carpenter, Caroline (20 July 2010). "Bremzen wins at Guild of Food Writers Awards". The Bookseller. Retrieved 19 August 2014.
  18. ^ Blackman, Sophie. "Potters Bar internet sensations bag two awards at annual UK Blog Awards". Welwyn Hatfield Times. Retrieved 9 January 2018.
  19. ^ "2017 Nominations - Content Marketing Association - CMA". Content Marketing Association - CMA. Retrieved 9 January 2018.
  20. ^ "Penguin Heads For Frankfurt With A Raft Of Exciting New Titles". Booktrade.info. 7 October 2011. Archived from the original on 19 August 2014. Retrieved 19 August 2014.
  21. ^ "SORTEDfood". Carver PR. Archived from the original on 9 January 2018. Retrieved 9 January 2018.
  22. ^ Rao, Vidya. "What's the best food in America? Help British foodies SORTED find out". TODAY.com. Retrieved 9 January 2018.
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