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Speak Hokkien Campaign (simplified Chinese: 讲福建话运动; traditional Chinese: 講福建話運動; Pe̍h-ōe-jī: Kóng Hok-kiàn-ōa Ūn-tōng) is a social movement dedicated to the language revitalization of the Hokkien language.[1] The campaign was launched online by some Hokkien speakers from Penang, Malaysia,[2] and is committed to maintaining and expanding the use of Hokkien.[3][4] The name was chosen to contrast with the Speak Mandarin Campaign, which is a Singaporean government program meant to encourage Chinese Singaporeans to speak Mandarin instead of Hokkien.