Team One (advertising agency)

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Team One

Company type	Private
Industry	Advertising
Founded	1987
Headquarters	Silicon Beach, Los Angeles, California
Key people	Julie Michael, president
Parent	Saatchi & Saatchi
Website	www.teamone-usa.com

Team One, an advertising agency based in Los Angeles, California, is a division of Saatchi & Saatchi.^[1][2] It was founded in 1987 and focuses on luxury products and services.

Team One has a staff of more than 400, including offices in Chicago, New York, Atlanta, and Washington, D.C.^[3][4] Originally based in El Segundo, it moved to Jefferson Boulevard in the Silicon Beach technology, entertainment, and media hub of Los Angeles, in 2014.^[4][5] The relocation of its main offices was described in a Los Angeles Business Journal article as part of the establishment of that street as a west coast analogue of Madison Avenue—home to many of the region's top advertising agencies.^[4]

The company's clients include Lexus, HSBC Premier, Häagen Dazs, Indian Motocycle Manufacturing Company,^[6] and The Ritz Carlton.^[3]

As of June 2015, Julie Michael is president of Team One; she has been with the company since 1998.^[7]

Noteworthy Team One advertising campaigns include:

• "December to Remember" ads for Lexus, 2014^[8]
• ”Six-word wows" for The Ritz-Carlton, 2014^[9][10][11]
• "Tori 500" campaign for Lexus, 2014^[12][13]
• Lexus RC F ad, 2015^{[14][15][16][17]}
• 1000 video ads for Facebook campaign, 2015^[18][19]
• Trailer for 2K Games' Evolve, 2015^[20][21]
• Lexus Lane Valet April Fools' Day Promotion, 2016^[22][23][24]

Team One executives launched an in-house VR Lab in April 2016^[25] focusing on experimentation and exploring the best way to tell brand stories through VR.^[26][27] The agency also assembled an in-house team of six to focus on AI.^[28]

Legacy Lab is a consulting practice launched by Team One in 2012.^[29] The Lab has researched brands including The Bluebird Cafe, It Gets Better Project,^[30] Girls Who Code,^[31] The Ritz-Carlton,^[32] The Championships, Wimbledon^[33] and Taylor Guitars^[34] and publishes many of its findings online.^[35]

In 2016, The Legacy Lab received a Jay Chiat Award from the American Association of Advertising Agencies for its redesign work for Me & the Bees.^[36]

• Official web site