From Wikipedia - Reading time: 5 min
| Company type | Private company |
|---|---|
| Industry | Film |
| Founded | 2001 |
| Founder | Scott Gardenhour Michael Bay |
| Headquarters | United States |
| Products | Motion pictures Television commercials |
The Institute for the Development of Enhanced Perceptual Awareness, also known as the Institute, is a film and television production/distribution studio founded by Scott Gardenhour and Michael Bay.[1] It was founded in 2001.[2]
The Institute has produced commercial works for clients including Burger King,[5] Budweiser, Mercedes Benz, Victoria's Secret, Audi, Hallmark, Coke, GM, Coors, Goodby, Silverstein & Partners, Weiden & Kennedy, TBWA/ Chiat/Day, and BBDO.[6]