Transported by Design was a programme of activities which aimed to raise awareness of the importance of both physical and service design in London's transport network. The 18-month long campaign showcased how design has helped shape London's transport system as known today.[1][2]
In October 2015, after two months of public voting, 10 favourite transport design icons were chosen by Londoners.[3][4][5] The winners, selected from among 100 options, were:
The programme showcased transport design through exhibitions,[9][10] walks,[11] the launch of a new uniform for London Underground in November 2015[12][13] and an event at Regent Street in July 2016[14][15] The programme was sponsored by Exterion Media.[16][17]