Vivi was first published in May 1983.[1][2] The target age group are teens and young women 17–27 years old, with the main demographic of readers being college students and young office ladies.
The magazine's cover queen' is Namie Amuro, who has been featured on the cover the greatest number of times. Other artists frequently featured on the cover include Ayumi Hamasaki and Kumi Koda.
^"ViVi Models" (in Japanese). Kodansha Ltd. Retrieved September 24, 2018.
^大石参月「ViVi」卒業を発表 6年間の活動を振り返る [Mitsuki Oishi announced that she graduated from ViVi]. modelpress (in Japanese). May 24, 2015. Archived from the original on October 3, 2015. Retrieved September 13, 2015.
^木下優樹菜、7年半の歴史に幕<シフクユキナ>. modelpress (in Japanese). December 23, 2017. Retrieved September 24, 2018.
^マギー「ViVi」卒業を発表 6年間の専属モデルに幕 [Maggy announces graduation from ViVi]. modelpress (in Japanese). October 24, 2016. Retrieved September 24, 2018.
^宮城舞「ViVi」卒業を発表「私、ここにいていいのかな?」苦しみ悩んだ4年間を赤裸々告白 [Mai Miyagi announces graduation from ViVi "Is it okay for me to be here?" A candid confession of four years of pain and worry]. modelpress (in Japanese). January 22, 2017. Retrieved September 24, 2018.