From Wikipedia - Reading time: 3 min
Cover Viva 2007 | |
| Editor-in-chief | Debby Gerritsen |
|---|---|
| Categories | fashion magazine |
| Frequency | Weekly |
| Circulation | 70.000 (2012)[1] |
| Publisher | VNU (1972-2001) Sanoma (2001-present)[2] |
| Founded | 1972 |
| First issue | 7 October 1972 |
| Country | Netherlands |
| Based in | Amsterdam |
| Language | Dutch |
| ISSN | 0165-4462 |
| OCLC | 72711475 |
Viva (1975–2021) was a weekly fashion magazine for women, published in the Netherlands.[3]

Viva was first published on 7 October 1972 by VNU's De Geïllustreerde Pers. It used the subtitle Damesweekblad (English: Women's weekly magazine).[3] After 2001, it was published by Sanoma, and has a circulation of 70,000 copies (2012).[1]
In 2012, Viva celebrated its 40th anniversary. The magazine used Layar to create an interactive magazine cover.[4] Viva's last issue was published on 21 July 2021.