Vladimir Putin 2004 presidential campaign

Vladimir Putin for President

Campaigned for	2004 Russian presidential election
Candidate	Vladimir Putin Incumbent President of Russia
Affiliation	Independent
Key people	Chief of staff: Dmitry Kozak[1][2]

This article is part of a series about Vladimir Putin
Political offices President of Russia (2000–2008; 2012–present) Prime Minister of Russia (1999–2000; 2008–2012) Policies Domestic policy legislation and programs military reform constitutional reform national champions priority projects stabilization fund Foreign policy 2014 annexation of Crimea 2014 war in Donbas 2015 intervention in Syria 2022 invasion of Ukraine 2022 annexation of four Ukrainian regions Putin's Plan Elections Electoral history 2000 campaign 2004 campaign 2012 campaign 2018 campaign PutinTeam 2024 campaign Premiership First Cabinet Second Cabinet Presidency Inaugurations 1st 2nd 3rd 4th 5th International trips President Prime Minister Political groups Opposition Speeches Munich 2007 Crimea 2014 Valdai 2014 Federal Assembly 2020 Donetsk and Luhansk 2022 Ukraine 2022 Moscow 2022 Summits Ljubljana Bratislava Helsinki Geneva Political career Rise to power Public image Putinism Language Opinions Pets Honours Ozero
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The 2004 presidential campaign of Vladimir Putin was the first reelection campaign of Russian president Vladimir Putin.

Putin entered the 2004 election with a strong grasp on power and essentially no serious challengers for the presidential elections.^[3] During his first term Putin had further consolidated political power in Russia.^[4] In his first term as president Putin had overseen an upswing in the economic fortunes of Russia, giving him a strong level of public approval.^[4] Approximately three months in advance of the presidential election the Putin-backed United Russia party had swept the 2003 legislative election, while opposition parties experienced a strong decline in support.^[4] The legislative elections therefore further weakened opposition to Putin shortly before the election.^[4] Even before the legislative elections, observers had considered Russian politics to be more dominated by Putin than it had been by any individual since the fall of the Soviet Union.^[3] With Putin consistently leading in the polls by approximately 60%, most prominent opposition figures signaled their intent to forgo competing in the elections.^[3]

Putin's campaign strategy involved minimal active campaigning on the candidate's part.^[5] Taking advantage of his high favorability and incumbency, his strategy was simply to appear presidential.^[5]

His campaign undertook negative campaigning against candidates who actively challenged him.^[5]

Putin had a firm grasp of control over the Russian mediascape, thus allowing him to deny coverage to many of his opponents and circulate favorable coverage about himself.^[5]

By sacking Prime Minister Mikhail Kasyanov during the campaign, Putin allowed for Russian political news coverage during the last three weeks of the election campaign to be preoccupied in reporting on the transition from the Kasyanov Cabinet to the Fradkov Cabinet, further depriving his opponents of media coverage.^[5]

For his reelection Putin put forth a platform with seven priorities.^[6] These were to improve Russia's quality of life, provide economic growth, integrate Russia into the global economy, undertake governmental reform (reducing the functions of the state government and the number of officials), health care reform, education reform, protecting the democratic rights and freedoms of Russian citizens, and taking effective antiterrorism measures.^[6]

• Vladimir Putin 2000 presidential campaign
• Vladimir Putin 2012 presidential campaign
• Vladimir Putin 2018 presidential campaign

Media related to Vladimir Putin presidential campaign, 2004 at Wikimedia Commons

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