weGrow stores did not sell marijuana, but sold the supplies and services that cultivators need to grow marijuana. They also provided education and advice on all aspects of medical marijuana cultivation. Stores gave indoor grow demonstrations using real (non-marijuana) plants and offer classes on how medical marijuana can be safely and responsibly cultivated. On-site medical doctors performed patient evaluations, and expert technicians advise customers on building professional grow rooms.[6]
A fourth weGrow store opened in Washington, D.C., on March 30, 2012, the same day that the six approved medical marijuana cultivators were announced in D.C.[7] The weGrow D.C. store is owned and operated by franchisee Alex Wong.[8] The store is 2,500 square feet and is located at 1522 Rhode Island Avenue NE.[9] The weGrow D.C. location grand opening was attended and covered by numerous media outlets, including Huffington Post,[10] USA Today,[11] the Washington Post [12] and many others.
The stores closed in February 2011, due to running at a loss according to a minority owner.
Oakland, California – This store opened January 28, 2010, initially under the brand “iGrow.” It reopened as weGrow on October 3, 2010. The 15,000-square-foot (1,400 m2) store was originally a hydroponics superstore, but the franchising of the weGrow brand turned this store into a non-retail distribution hub.[13]
Sacramento, California – The first weGrow franchise opened this 10,000-square-foot (930 m2) store on February 26, 2011.[14]
Phoenix, Arizona – A franchisee opened this store on June 1, 2011. The Phoenix store was the largest weGrow store, at 21,000 square feet (2,000 m2).[15]
Washington D.C. – A franchisee opened this store on March 30, 2012.[16]