The group is organized around a Telegram group that is used to distribute templates for stickers, which followers print out using label printers and post in public places.[2] The stickers in turn contain URLs which lead back to websites controlled by the group, drawing in new members in a feedback process. Other downloadable templates mimic the appearance of official documents and carry QR codes linking to websites controlled by the group.[6]
The group primarily operates in the United Kingdom and the United States but also has local groups for Australia, Belgium, Germany, the Netherlands, New Zealand, Poland and Israel.[3][5] In Australia some of their stickering activities have been directed at Jewish communities and include stickers bearing swastikas.[7] By January 2022, their Telegram group had nearly 60,000 members.[8]
A variety of other conspiracy theories are associated with the group's Telegram chat, including links to sovereign citizen ideology and white supremacist groups,[9] and antisemitic tropes about "powerful globalists".[2]
In April 2021, a woman in Wythenshawe, England, was arrested on suspicion of criminal damage after posting White Rose stickers in the town's centre.[10]