Zen (department store)

ZEN Department Store
เซน ดีพาร์ทเมนท์ สโตร์; 先
Company type	Private
Industry	Retail
Genre	Department store
Founded	1989
Founder	Central Group
Defunct	2019
Fate	Folded into Central
Headquarters	Pathum Wan, Bangkok, Thailand
Owner	Central Group

ZEN (Thai: เซน ดีพาร์ทเมนท์ สโตร์; Simplified Chinese: 先; Pinyin: Xiān) was a chain of two Thai luxury department stores owned by the Central Group, with branches in Thailand and China. The final store was rebranded as Central Department Store in 2019.

Overview

ZEN was launched in 1989 as an anchor tenant of the CentralWorld shopping mall in the Pathum Wan District of Bangkok, Thailand.^[1]

A second branch was opened in April 2011 in Shenyang, China, as part of the Central Group's planned 18 billion baht expansion into the country.^[2] This branch closed in 2013.^[3]

In 2018, three floors of the Zen department store in Bangkok were renovated, with a new beauty zone being introduced on the first floor. The fourth and fifth floors, encompassing 11,000 square meters, were remodeled to accommodate 300 new brands and fashion shops.^[4]

In 2019, the remaining location in Bangkok was renamed Central Department Store, bringing an end to the ZEN brand.^[5]

Branches

Bangkok

Ratchaprasong (CentralWorld) – rebranded in 2019
Srinagarindra (Seacon Square) – rebranded to Robinson

China

Shenyang – opened 2011,^[6] closed 2013^[7]

References

^ "Zen Department Store ... Bangkok's Fashion". ryt9.com (in Thai). Retrieved 11 September 2020.
^ "First Zen store part of B18-billion CRC push in China". 21 December 2010. Retrieved 1 March 2023 – via PressReader.
^ "Central looks at opportunities beyond China". 11 May 2020. Retrieved 20 September 2020.
^ "ZEN dedicates two newly-revamped floors to men's and unisex fashion". TimeOut. 14 March 2018. Retrieved 17 September 2020.
^ "Billion-baht Central@CentralWorld ready for action". Bangkok Post. 10 December 2020. Retrieved 20 September 2020.
^ "Central-Zen Department Store Shenyang – Project References-Projects-UNIQUE". unique.org.cn. Retrieved 11 September 2020.
^ "Central gives up on China". Inside Retail Asia. 12 May 2014. Retrieved 11 September 2020.

[1] "Zen Department Store ... Bangkok's Fashion". ryt9.com (in Thai). Retrieved 11 September 2020.

[2] "First Zen store part of B18-billion CRC push in China". 21 December 2010. Retrieved 1 March 2023 – via PressReader.

[3] "Central looks at opportunities beyond China". 11 May 2020. Retrieved 20 September 2020.

[4] "ZEN dedicates two newly-revamped floors to men's and unisex fashion". TimeOut. 14 March 2018. Retrieved 17 September 2020.

[5] "Billion-baht Central@CentralWorld ready for action". Bangkok Post. 10 December 2020. Retrieved 20 September 2020.

[6] "Central-Zen Department Store Shenyang – Project References-Projects-UNIQUE". unique.org.cn. Retrieved 11 September 2020.

[7] "Central gives up on China". Inside Retail Asia. 12 May 2014. Retrieved 11 September 2020.

[1]

[2]

[3]

[4]

[5]

[6]

[7]