Amanda Holden

Amanda Holden is an investing expert and media personality best known for making investing knowledge more accessible to women from all financial backgrounds and pushing back against sexism in the financial services industry. She provides financial education through her own business, Invested Development, and she is also the investing expert for The Financial Diet, a popular financial media site targeting millennial women.

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Holden is a 2007 graduate of UCLA and a former investment counselor at Fisher Investments in San Francisco.^[1][2][3] She disliked that that job forced her to advise largely wealthy white men, and decided to use her knowledge to democratize investing for those who've historically been left out.^[4] She first became known in personal finance media for saving $30,000 in eight months as a single woman.^[5][6] She now uses her investing knowledge to provide financial education especially to those who've traditionally been left out of investing conversations, especially women, people of color, and those from low-income backgrounds.^[7] She frequently speaks on learning to be comfortable with market volatility, which scares off many would-be investors, and making retirement savings more accessible to those who don't come from wealthy backgrounds.^[8][9] She teaches women to feel confident in their investing knowledge so that they aren't vulnerable to being taken advantage of by predatory investment advisors.^[10] She also advises millennials and Gen Zers on investing for the future even if they feel pessimistic about the future.^[11] And through her role as an influencer, she pushes others in financial media to be more inclusive in their language and messaging, to avoid perpetuating the status quo in which most wealth is held by white men.^[12]

Holden's social media presence is named "Dumpster Doggy," and through her blog and social media, she addresses topics like workplace discrimination women disproportionally face, how sexual terror costs women financially, why women shouldn't rely on men for financial security, why more men should take an interest in women's financial inequality, and how to bounce back from pandemic finances.^{[13][14][15][16][17][18]}

Holden is a frequently cited investment expert in financial media.^[19][20][21] She was awarded the 2020 Plutus Award for best investment content and the 2019 Plutus Award for best use of social media in personal finance.^[22][23]

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