Industry | Digital content creation |
---|---|
Founded | 2012 |
Founder | Besar Hoxha |
Headquarters | New York |
Number of locations | 1 |
Website | americantruckdrivers |
American Truck Drivers is a New York-based digital content creation company that specializes in creating educational content for truck drivers by using videos of different situations on the road. The company aims to spread awareness and educate drivers on road safety and deliver a smooth and safe driving experience for them.[1] American Truck Drivers is determined to significantly reduce the rates of truck accidents through an innovative approach of generating useful content and audio-visual communication.[2]
American Truck Drivers was founded in 2012 by Besar Hoxha who has 20 years of experience in content creation and as a content developer. Witnessing the road fatalities on American roads that majorly happen owing to heavy vehicles like trucks, Hoxha innovated American Truck Drivers to reduce the frequency of truck accidents with the help of content creation and videos. The causes of road tragedies include distractions while driving, lack of sleep affecting coordination, over speeding, drunk driving, flouting speed limits, and violating road signs to mention a few.[3]
American Truck Drivers started out its operations on Facebook and soon spread to other social platforms like Instagram, YouTube and recently TikTok. The company is the oldest organization operating in this niche and has built a strong community of followers who are mostly truck drivers.[4]
American Truck Drivers has a special platform that they use to collect clips and videos from the drivers.[5] An online website called sendvideo.us is used where drivers who witness a dangerous road situation, capture it on their dashcam or record it on their phone, and send it to the company to be used by them.[6]
American Truck Drivers edit the videos and add original commentary to each clip that is typically in a text. The team performs research for each situation shown in the clip and provides the viewer with more context like the location where the incident has happened, what is happening in the clip and the outcome of the situation.[7] The company team adds effects such as zoom in/out and pointing arrows to the most important part to help the viewer to see easily what is happening in the clip. At the same time, American Truck Drivers add significant value to each clip by making it more entertaining and informative for the viewer.[8]
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