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ANEX is a European brand of Baby transport and accessories,[1] founded in 2012.[2] The headquarters are located in Poland.[3]
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Industry | Goods for children | ||
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Founded | 2012 | ||
Headquarters | Warsaw, Poland | ||
Key people | Oleksandr Volynets, Founder and CEO | ||
Products |
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Website | www |
The company was founded in 2012.[4] The first Navara and Anex Art models were released in the same year.[5] Subsequent collections appeared annually: 2013 - Anex Elana and Anex Retro, 2014 - Nixie, Tempo and Sella.[6]
In 2015, the process of rebranding began.[7] The brand identity and positioning were developed.[8] In the same year, the Anex Classic, Anex Sport and Anex Cross[9] strollers were released.
In 2016, Anex took part the international exhibition Kids ’Time in Kielce, Germany.[10] [11]
The first collaboration of the brand took place in 2017.[12] The company released a limited collection of Jacob x Anex strollers in partnership with the Polish designer Jacob Birge.[13]
In 2018, Anex expanded its product line - Anex Quant and Anex Air-X strollers.[14]
The following year, Anex’s production capacities were transferred to China.[15] In the same year, Anex Sport became Anex m/type,[16] Anex Cross - Anex e/type.[17] The other two models, Anex Quant and Anex Air-X, received the Red Dot design award.[18] [19]
In 2020, Anex released its new model Anex l/type.[20]
Anex core products include baby strollers, car seats, accessories.[21] [22] Anex products are popular among different celebrities and bloggers. [23] [24]
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