Cellini is a Singaporean home-grown furniture brand, established in 1986 by Tan Cheng Whatt.[1][2] The company specializes in modern and designer home furniture and operates virtual and physical stores.[3][4][5]
The product categories that Cellini has designed and produced to date include sofas,[6] tables,[7] chairs,[8] mattresses,[9] benches,[10] bean bags,[11] stools,[12] dressers,[13] and bed frames.[14][15]
Since its launch, Cellini has gained recognition for its craftsmanship,[16] designs, and quality, making it a go-to choice for those seeking contemporary Singaporean furniture solutions.[17][18][19]
Founded in 1986 by Tan Cheng Whatt, Cellini takes its name from the celebrated Italian sculptor and goldsmith Benvenuto Cellini.[20] The brand specializes in the complete design, manufacture, assembly, wholesale, and retail of residential furniture solutions.[21][22] It is recognized for its commitment to quality, with in-house designers and artisans who blend traditional craftsmanship with modern technology and design.[23] The company's primary product range consists of cast aluminum furniture, and all of its products and designs are branded as "Cellini Signature" due to their distinctive approach.[24][25]
Cellini's integrated production facilities cover various stages of production, including metalwork, solid wood crafting, veneer fabrication,[26] sewing, upholstery, and spray finishing, all managed under one roof.[27][28] This integration enables precise control and supervision, ensuring high-quality products.[29][30][31]
From its origins in a Chai Chee factory,[32] Cellini has expanded to operate 3 factories and 50 flagship stores across four countries,[33] including Singapore,[34]Indonesia, Malaysia, and Taiwan.[35] The brand also maintains an online store, granting direct access to its catalog.[36][37] It encompasses a diverse selection of furniture for the living room, dining room, and bedroom, catering to different needs, budgets, styles, and specifications, designed to enhance the aesthetics[38] and functionality of various living spaces.[39][40][41]
1990- Cellini won a Silver award at the International Furniture Fair for his TV consoles that featured a rotating disc and the stand and cassette storage compartments.[42]
The company received the Bronze award for its gold-plated organic castings at the first International Furniture Fair held in Singapore.[43]
2016- Cellini received the Singapore Good Design Mark for its Essenza cast aluminum table and gaze bed with an adjustable headrest, USB charger, and Bluetooth speaker.[44]