Private | |
Industry | e-Commerce |
Founded | 2021 |
Founder |
|
Headquarters | Singapore |
Products | |
Parent | Asia Innovations Group Limited (ASIG) |
Website | hekka |
Hekka is an e-Commerce company based in Singapore that sells a wide range of fashion and electronic products. The company was established in 2021 as an international online marketplace by its parent company Asia Innovations Group (ASIG), a leading mobile social company.[1] The company operates through its website and an application built for Android and iOS.[2]
Hekka is a customer-centric e-commerce platform. It operates through a global staff with partners from Europe, South Asia, and the United States. It is emerging as a leading platform in the consumer electronics and fashion industry owing to its social networks, high-end technology, and the latest trends through which the company delivers a holistic and smooth shopping experience. Since its inception, the company has emerged as one of the most rapidly growing Cross-Border B2C e-Commerce platforms.[3]
Hekka is a multi-product online fashion and electronic shop with over 1000 products represented in categories, and has established itself in the fashion community by participating in several globally regarded fashion shows and events worldwide.[4] The company has teamed with well-known tech and electronics companies, including Xiaomi, Lenovo,[5] Nokia, and Remax, to offer items at affordable prices and expand its product categories.[6]
Hekka was designed to promote itself as an international marketplace, competing with The Reformation, Steve Madden, Shop Style, Cuyana, and other U.S. and international websites like FashionNova, Best Buy, Target, Etsy, Walmart, Ebay, Amazon, Stitch Fix.
The name Hekka is inspired by the ancient Egyptian god of magic, Heka. The first symbol, pronounced as “h,” is a wick made from linen, a popular fabric in ancient Egypt, used to light lamps by dipping them into flammable liquid. The company’s website is built on innovation, services, community, and trust principles. It aims to incorporate high-end technological innovations, maintain efficient supply chain functioning, collaborate with top influencers, and offer transparent services with clearly laid down policies, terms, and conditions.
Hekka’s mission is to bring innovative Internet products and services from Asia to millions of users worldwide.
Hekka has established itself in the fashion community by participating in several globally regarded fashion shows and events worldwide. Hekka's put on its first live show during New York Fashion Week in partnership with its sister company Uplive. Many celebrities, such as the Canadian-South African model Maye Musk, Arci Muoz, Jacquees, Michael Coveto, Daniela Buenrostro, Charlize Chiu, and others, attended this event.[7][8]
Hekka launched a viral runway show with the Uplive at Miami Swim Week, exhibited new designs, and unveiled "Style de Vie," a 25-piece capsule collection of essential swimwear.[9][10]