Johan Andreassen

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Johan Andreassen (born 1977) is a Norwegian entrepreneur, founder and CEO of Atlantic Sapphire, a land-based salmon-farming company with locations in Denmark and Miami, Florida.^[1][2][3]

Andreassen was born in Ålesund Norway, and grew up in Romsdal.^[1][2] Andreassen founded Villa Lepefisk in 1995 with his cousin, Bjorn Vegard-Lovik. Vegard-Lovik and Andreassen fished the Fjord|fjords for wrasse which they sold to local fishermen to treat sea lice as an alternative to the widespread use of pesticides common at the time.^[2][4] The company later branched out into salmon farming, and four years after it was founded, the company had rebranded to Villa Organic^[4] and was the exclusive supplier of salmon to Whole Foods Market|Whole Foods.^[4]

Bjorn Vegard-Lovik and Andreassen sold Villa Organic in 2009 for 150 million NOK^[1][4] before starting Atlantic Sapphire in 2010.^[2][3][4] Andreassen and Vegard-Lovik spent more than 10 years developing the land-based Aquafarming|aquafarms that they named Bluehouses. The company produced the first harvest of salmon in 2020 under its Bluehouse Salmon brand.^[3]

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