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    Looke (streaming)

    From Wikitia - Reading time: 8 min
    Looke
    Private Company
    IndustryEntertainment, Rental and video on demand
    FoundedApril 2015, 28; 9 years ago (28-04-2015) in São Paulo, São Paulo (state)
    FounderMarcelo Spinassé, Encripta
    Area served
    		Brasil
    Key people
    		Marcelo Spinassé, Cecília Refina Queiroz
    ProductsMovies, Series, Shows, video and streaming
    Revenueabout BRL 20 million (2020)
    Number of employees
    		11-50
    SubsidiariesNetMovies
    Websitewww.looke.com.br

    Looke is a Brazilian platform for digital video distribution via streaming launched in April 2015. The subscription service allows the streaming of movies and series on demand, but certain movies and series are only available for rental or purchase.[1][2] In 2020, Looke started to show film festivals.

    History[edit]

    In 2012, Encripta was founded, which licenses content to other companies. Encripta planned to launch in 2013 a streaming platform in partnership with a client, but the following year, when everything was already developed, the client canceled. In the same period, Netflix started to produce more original content and reduced the purchase of Encripta products. With that, Marcelo Spinassé and Encripta launched the Looke. The platform is part of the group's four business fronts[1]

    The platform was officially launched on April 28, 2015 with around 12,000 products[3][4]. Commenting on Looke's film collection, Marcelo Spinassé said that, due to the budget, the catalog is different from Netflix and Amazon. "What we do is look for the best possible content that has not reached or interested these companies […]. When a content arrives for Encripta, the first one to receive it as a possibility is Netflix. If it says no, I offer it to others . If you can't sell, go to Looke."[1]

    In June 2016, in a campaign carried out in partnership with the CNA language course, it distributed one million free vouchers to encourage students on the course.[5] In October 2016, the content became available to watch offline (without an internet connection ).[6] In January 2017, old TV Globo programs are released.[7]

    In August 2018, it launched space in the NOW' app , for NET and Claro TV customers.[8][3] In October 2018, Looke Kids for Apple TV was released.[9] Also in October, it aired audiovisual productions in partnership with Spcine Play.[8]

    In February 2019, it released its app for Apple TV.[10] In July 2019, it started a partnership with operator Tim Brasil.[11] In October 2019, he started to show his first telenovela, Ouro Verde , which was shown on Rede Bandeirantes.[12]

    In September 2020, Looke became one of the Prime Video (Brazil) channels , alongside Paramount+ , MGM ( Metro-Goldwyn-Mayer ), Starzplay and Noggin .[13] Also in 2020, Arte 1 Play , the Arte 1 channel's streaming service , was launched on the platform.[14]

    Subsidiary and new website[edit]

    NetMovies[edit]

    In November 2015, Looke bought NetMovies, which offered a product similar to the American Netflix , with delivery of DVDs to the customer's home and online streaming . The service fell into decline with the rise of Netflix in the country, among other reasons.[15] As of May 2020, part of the platform's collection is made available for free on YouTube ,[16] another part of the catalog can be accessed via the Netmovies website or application.[17]

    Virtual Cinema[edit]

    The Virtual Cinema is a video platform which are launched new films in Brazil. It was developed by Marcelo Spinassé in partnership with movie theater networks and launched in 2020.[18] As of 2021, Claro customers will have access to Virtual Cinema through streaming NOW .[18]

    Distributors and movie theaters that have released one or more of their films[edit]
    • Dragon Cinema[19]
    • Cine Arte Pajuçara (from the Centro Cultural Arte Pajuçara, Alagoas)[20]
    • A2 Films[21]
    • Elite Films[22]
    • Warner Bros[23]
    • Showcase Movies[24]
    • PlayArt
    • Cine 14 bis
    • Cinema Art Paradigm
    • Cineramabc
    • Kine Victory
    • Cine Company
    • Topázio Indaiatuba Cine
    • Mobi Who[25]
    • Cinema Marquise[26]
    Film Festival[edit]
    2020[edit]
    • Film Festival around the World[27]

    Films shown for free[edit]

    Film festivals and screenings[edit]

    As of 2020, due to the COVID-19 pandemic , [28] film festivals were shown for a limited time and free of charge on Looke :

    2020[edit]
    • French Film Festival Varilux[29]
    • Italian Film Festival[30]
    • Latin American Film Festival, together with Sesc Digital and Spcine Play[31]
    • Festival Curta Brasília, in partnership with the Festivals Forum[32]
    • It's All True[33]
    • Mix Brazil[19]
    • Wolf Fest[34]
    • Victory Festival[35]
    • CINEfoot[36]
    • Peripheral Views[37]
    • ARCHIcine[38]
    • Short Circuit Show[3]
    • Lumiar (Lumiar Inter-American University Film Festival) [][39]
    • CINEfoot Women[40]
    • 7th BIFF – Brasília International Film Festival[40]
    • 8 ½ Italian Film Festival
    • Espaço Itaú de Cinema online premiere festival (at Espaço Itaú Play[41]
    • Polish Film Show[42]
    • Cine CPFL - Mostra Cinema e Reflexão[43]
    2021[edit]
    • Brazilian Vacations Festival[44]
    Exceptional exhibitions[edit]
    2020[edit]
    • As of February, Zé do Caixão films began to be released[45]
    • In July, in celebration of its own anniversary, the producer O Quadro temporarily released films from its collection on Looke[32]
    • The film "Em Chamas", by Lee Chang-dong, an initiative of Cine Farol Santander On-line in partnership with Prana Filmes, was screened.[46]
    • "Em Chamas", by Lee Chang-dong, an initiative of Cine Farol Santander On-line in partnership with Prana Filmes, was screened.[46]

    References[edit]

    1. ↑ 1.0 1.1 1.2 "Looke: conheça o novo serviço de streaming e aluguel de filmes do Brasil". www.tecmundo.com.br (in português do Brasil). Retrieved 2021-08-17.
    2. ↑ "Looke: 'Netflix brasileiro' é mais barato e tem streaming de vídeos". TechTudo (in português do Brasil). Retrieved 2021-08-17.
    3. ↑ 3.0 3.1 3.2 "Looke: conheça o novo serviço de streaming e aluguel de filmes do Brasil". www.tecmundo.com.br (in português do Brasil). Retrieved 2021-08-17.
    4. ↑ "Brasileira Looke aposta em segmentos em que Netflix falha". Exame (in português do Brasil). 2016-04-27. Retrieved 2021-08-17.
    5. ↑ "CNA fecha parceria com a Looke" (in português do Brasil). Retrieved 2021-08-17.
    6. ↑ Tagiaroli, Guilherme (2016-10-06). "Como funciona o modo offline do Looke, o concorrente brasileiro do Netflix". Gizmodo Brasil (in português do Brasil). Retrieved 2021-08-17.
    7. ↑ "Programas antigos da Globo entram no catálogo do Looke, a "Netflix brasileira"". www.nsctotal.com.br (in português do Brasil). Retrieved 2021-08-17.
    8. ↑ 8.0 8.1 "Looke, streaming brasileiro, lança espaço próprio no NOW". Minha Operadora (in português do Brasil). 2018-08-09. Retrieved 2021-08-17.
    9. ↑ "Spcine Play é incorporado ao Looke". www.meioemensagem.com.br (in português do Brasil). Retrieved 2021-08-17.
    10. ↑ "Looke lança seu aplicativo para Apple TV". Oficina da Net (in português do Brasil). Retrieved 2021-08-17.
    11. ↑ "TIM e Looke se juntam para oferecer streaming de vídeo para assinantes". www.tecmundo.com.br (in português do Brasil). Retrieved 2021-08-17.
    12. ↑ "Com Ouro Verde, plataforma Looke estreia a exibição de novelas". www.meioemensagem.com.br (in português do Brasil). Retrieved 2021-08-17.
    13. ↑ Santino, Renato (2020-09-02). "Amazon Prime Video ganha recurso Channels com canais de TV ao vivo". Olhar Digital (in português do Brasil). Retrieved 2021-08-17.
    14. ↑ "Arte1 Play é lançado no serviço de streaming Looke". www.band.uol.com.br (in português do Brasil). Retrieved 2021-08-17.
    15. ↑ Ventura, Felipe (2015-11-26). "NetMovies é adquirido por serviço brasileiro que concorre com Netflix". Gizmodo Brasil (in português do Brasil). Retrieved 2021-08-17.
    16. ↑ Br, Hemerson; ão (2020-05-29). "NetMovies disponibiliza filmes e séries de graça no YouTube". Minha Operadora (in português do Brasil). Retrieved 2021-08-17.
    17. ↑ "Como usar o NetMovies para ver filmes e séries de graça". Canaltech (in português do Brasil). 2020-10-31. Retrieved 2021-08-17.
    18. ↑ 18.0 18.1 Br, Hemerson; ão (2020-06-09). "Looke lança 'Cinema Virtual'". Minha Operadora (in português do Brasil). Retrieved 2021-08-17.
    19. ↑ 19.0 19.1 "Cinema do Dragão disponibiliza filmes em plataforma virtual". www.opovo.com.br. Retrieved 2021-08-17.
    20. ↑ "Fechado por causa do coronavírus, Cine Arte Pajuçara lança opção de exibição de filmes online". G1 (in português do Brasil). Retrieved 2021-08-17.
    21. ↑ 29.05.20 9h04. "Terror e animação entre os lançamentos da semana no Cinema Virtual". O Liberal. Retrieved 2021-08-17.
    22. ↑ "Calendário de estreias | Filme B - o maior portal sobre o mercado de cinema no Brasil". www.filmeb.com.br. Retrieved 2021-08-17.
    23. ↑ "[Cinema Virtual] Scooby! O Filme". www.filmeb.com.br (in português do Brasil). Retrieved 2021-08-17.
    24. ↑ "[Cinema Virtual] Os olhos de Cabul". www.filmeb.com.br (in português do Brasil). Retrieved 2021-08-17.
    25. ↑ "Cinema Virtual estreia dia 28 com filmes inéditos | Revista de Cinema" (in português do Brasil). Retrieved 2021-08-17.
    26. ↑ "Cine Marquise e Cinema Virtual fazem parceria". TELA VIVA News (in português do Brasil). 2021-04-14. Retrieved 2021-08-17.
    27. ↑ "OPS". correiodopovo.com.br. Retrieved 2021-08-17.
    28. ↑ iBahia, Redação (2020-06-20). "Confira 18 filmes gratuitos na plataforma Looke para o seu mês de junho". iBahia (in português). Retrieved 2021-08-17.
    29. ↑ Braziliense', 'Correio Braziliense, Correio (2010). "Festival Varilux Em Casa disponibiliza 50 filmes franceses de graça". Acervo (in português do Brasil). Retrieved 2021-08-17.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: url-status (link)
    30. ↑ "Festival de cinema italiano tem edição online com acesso gratuito". Casa Vogue (in português do Brasil). Retrieved 2021-08-17.
    31. ↑ "Festival de Cinema Latino-Americano começa em edição online". Agência Brasil (in português do Brasil). 2020-12-09. Retrieved 2021-08-17.
    32. ↑ 32.0 32.1 "Festival Curta Brasília começa nesta quinta-feira (17/12). Saiba mais". Metrópoles (in português do Brasil). 2020-12-17. Retrieved 2021-08-17.
    33. ↑ "Festival É tudo verdade celebra os 25 anos com exibições on-line". www.correiobraziliense.com.br. Retrieved 2021-08-17.
    34. ↑ "Lobo Fest exibe 70 curtas de graça pela internet até 6 de dezembro; veja como assistir". G1 (in português do Brasil). Retrieved 2021-08-17.
    35. ↑ "Com drive-in em negociação, Festival de Cinema de Vitória terá mostras no Looke". www.agazeta.com.br (in português do Brasil). Retrieved 2021-08-17.
    36. ↑ Br, Hemerson; ão (2020-09-23). "Looke vai exibir de graça 12 festivais de cinema". Minha Operadora (in português do Brasil). Retrieved 2021-08-17.
    37. ↑ Eu,Rio!; Rio!, Portal Eu; Rio!, Eu (2020-12-01). "Começa o 5º ARCHcine, Festival Internacional de Cinema de Arquitetura". Eu, Rio! (in português do Brasil). Retrieved 2021-08-17.
    38. ↑ "Mostra Curta Circuito: 20 anos de valorização e respeito ao cinema nacional | O TEMPO". www.otempo.com.br. Retrieved 2021-08-17.
    39. ↑ "Lumiar Festival Interamericano de Cinema Universitário". www.uai.com.br (in português do Brasil). Retrieved 2021-08-17.
    40. ↑ 40.0 40.1 "Looke trasmite o Cinefoot Mulheres, festival integrante do Cinefoot - Festival de Cinema de Futebol". TELA VIVA News (in português do Brasil). 2020-11-05. Retrieved 2021-08-17.
    41. ↑ "Festival online do Espaço Itaú de Cinema exibe 'Piedade' gratuitamente - Folha PE". www.folhape.com.br. Retrieved 2021-08-17.
    42. ↑ "Filmes poloneses e nórdicos em duas mostras grátis | Tudo Sobre Cinema". VEJA SÃO PAULO (in português do Brasil). Retrieved 2021-08-17.
    43. ↑ "Cine CPFL exibe seleção de filmes chineses". correio.rac.com.br. Retrieved 2021-08-17.
    44. ↑ "Festival Férias Brasileiras exibe filmes infantis gratuitos online | Papo de Cinema". www.papodecinema.com.br. Retrieved 2021-08-17.
    45. ↑ "Zé do Caixão: filmes de José Mojica Marins para assistir on-line". Metrópoles (in português do Brasil). 2020-02-19. Retrieved 2021-08-17.
    46. ↑ 46.0 46.1 "OPS". correiodopovo.com.br. Retrieved 2021-08-17.

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