Music video

When it comes to music videos, they are usually short films or videos of varying duration that combine a song or album with visuals and are created for commercial or aesthetic reasons. In today's world, music videos are mainly created and utilised as a marketing tool to encourage the purchase of music records. There are other instances in which songs are utilised in conjunction with marketing efforts, allowing them to become more than simply a piece of music. Tie-ins and merchandising may be utilised for toys, as well as for food and other goods, among other things.

Although the roots of the music video may be traced back to musical short films that first emerged in the 1920s, the medium regained popularity in the 1980s when the channel MTV (formerly "Music Television") built its format on the medium and began broadcasting regularly. These types of videos were referred to by a variety of names before the 1980s, including "illustrated song," "filmed insert," "promotional (promo) film," "promotional clip," "promotional video," "song video," "song clip," "film clip," and "illustrated song."

Music videos use a diverse variety of genres and modern video-making methods, including animation, live-action, documentary, and non-narrative approaches, such as abstract cinema, to convey the message of the song. Some music videos include a variety of visual elements, such as animation and live-action, into their production. Because it provides greater diversity for the audience, combining various styles and methods has grown more popular. Many music videos depict pictures and situations from the song's lyrics, while others use a more conceptual approach to convey the message of the song. Alternatively, some music videos may not have a theme at all, instead consisting only of a filmed rendition of a song's live concert performance.