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    Ofra Cosmetics

    From Wikitia - Reading time: 5 min
    OFRA Cosmetics
    Private Company
    Industry
    • Cosmetics
    • Beauty
    • Skin Care
    Founded1998
    FounderOfra Gaito
    Headquarters
    Pompano Beach, Florida
    ,
    United States
    Area served
    		Worldwide
    Key people
    		Carine Trezza (Chief Operating Officer)
    Products
    • Cosmetics
    • Beauty & Skin care products
    RevenueUS$23,590,000 (2020)
    OwnerOfra Gaito
    David Gaito
    Websitewww.ofracosmetics.com

    Ofra Cosmetics stylized as OFRA Cosmetics is an International[1] cosmetics and skin care[2] brand based in Pompano Beach, Florida.

    Its products are sold in the United States, at Ulta, on their official website, and in various other countries.[3][4] Although the company's founder, Ofra Gaito, and her husband, David Gaito, who have been in the industry for over 30 years,[5] have been the President and Vice President of the company since it was founded, they stepped down in June 2021 and gave control to their daughter, Carine Trezza.

    History[edit]

    Ofra Gaito, the founder of OFRA Cosmetics, entered the beauty industry in 1979 and completed several courses with cosmetic brands in Germany, France, and the United States. Gaito also earned her postgraduate, the CIDESCO course in Johannesburg, which is a certification in the field of Esthetics and Beauty Therapy.[6] Throughout the 1980s, Gaito opened her first salons and spas, which lead to her expanding business to include product distribution for European cosmetic companies in South Africa,[7] Australia,[8] and Ukraine.[9] By 1994, Gaito created her own line of skin care and makeup products[10] to sell in the U.S. and in other countries.[11] All are sold individually and some are included in collections.[12] She relocated to the United States in 1998 to open manufacturing facilities in Pompano Beach.[13]

    In 2017, OFRA partnered with Ulta Beauty to offer its products on Ulta's website and in their physical stores.[14] OFRA decided to rebrand the same year, although they did not change any of their formulas.[15]

    Social responsibility[edit]

    OFRA Cosmetics is certified by People for the Ethical Treatment of Animals[16] and Leaping Bunny[17] as cruelty-free and vegan[18] for their products that are sold both nationally and internationally.[19]The company also does not sell their products in places where animal testing is required.[20]

    Controversy[edit]

    In June 2021, a photo of David Gaito wearing a "MAGA" hat in support of Donald Trump was found on a personal Instagram account and was brought to light within the online makeup community.[21] The initial scandal of the photo was then compared to the company previously liking posts by the former president on Twitter in 2019.[22] OFRA apologized for the photo and forced the Gaitos from their leadership positions, with their daughter Carina Trezza taking their place as company president and Chief operating officer.[23] This follows a previous issue in 2017 with Kim Thai, a beauty blogger who is a former partner of the company. Screenshots of an accidental text message from an employee at OFRA were posted on Twitter to back up the allegations of the company acting negatively towards Thai and explain why she immediately ended her collaboration with the brand.[24]

    In 2017, OFRA's legal team conducted an investigation into Paris Hilton for similarities that her new products had with their previously released NikkieTutorials collaboration bundle.[25][26]

    References[edit]

    1. ↑ Vogue Taiwan: Brave New World. Taiwan: Condé Nast Taiwan Publications Ltd. 2021. p. 130.
    2. ↑ Sudhyadhom, Emily. “Evaluation of Silk and Rose Biomaterials in the Nano-Cosmeceutical Industry: the Claiming Balance Between Nature, Science, and Regulation.” Harvard University, Harvard University, 2018, pp. 100–123.
    3. ↑ Gregory, Rhys (2021-02-19). "Morphe to open first store in Wales at St David's Cardiff". Retrieved 2021-07-12.
    4. ↑ PREVIEW: Ailin, Han. Research on the Business Model of Taiwan’s New Makeup Brand OFRA. 2019, www.airitilibrary.com/Publication/alDetailedMesh1?DocID=U0002-1607201914395900#Summary. Accessed 20 July 2021.
    5. ↑ Orange, Karim (30 May 2012). "The Makeup Show NYC: Behind the Beauty". HuffPost. Retrieved 3 August 2021.
    6. ↑ "The Highest Standard in Educational Excellence: The CIDESCO Certification Programs in the US". The Esthetician Connection. 2020-11-09. Retrieved 2021-07-12.
    7. ↑ "South African Pharmaceutical and Cosmetic Review". Sabinet African Journals. 39. 1 January 2012 – via journals.co.
    8. ↑ Collins, Allison (22 June 2018). "As Business Grows, Ofra Re-brands". Women's Wear Daily – via WWD.
    9. ↑ "OFRA Cosmetics Laboratories :: Florida". facts-edu.org. Retrieved 2021-07-30.
    10. ↑ Reimel, Erin (8 April 2017). "Beauty Vlogger Favorite OFRA Cosmetics Will Launch on Ulta.com This Weekend". Glamour. Retrieved 2 August 2021.
    11. ↑ Galanti, Michal (15 June 2021). "MUST COLLABORATE Real beauty: Collaboration in cosmetics to create coexistence". The Jerusalem Post. Retrieved 30 July 2021.
    12. ↑ "Ofra Cosmetics unveils beauty collaboration with Francesca Tolot". Yahoo! News. 14 January 2019. Retrieved 3 August 2021.
    13. ↑ Mann, Joseph (6 June 2005). "A COSMETIC CHANGE IN CAREERS". SOUTH FLORIDA SUN-SENTINEL. Retrieved 21 July 2021.
    14. ↑ Davis-Bundrage, Melodie (2019). "Exclusivity and Expansion into Brick-and-Mortar: OFRA Cosmetics Executive and Creative Decisions for a Retail Partnership". Bloomsbury Academic. doi:10.5040/9781350996014.0009 – via Bloomsbury Fashion Central.
    15. ↑ Mantor, Cassidy (26 June 2018). "Rebranded Ofra Cosmetics relaunches". Fashion Network. Retrieved 3 August 2021.
    16. ↑ "Is OFRA Cosmetics Cruelty-Free? | PETA". Beauty Without Bunnies. Retrieved 2021-07-12.
    17. ↑ "OFRA Cosmetics | Leaping Bunny". www.leapingbunny.org. Retrieved 2021-07-12.
    18. ↑ "Is OFRA Cosmetics Cruelty-Free or Vegan? - Best Cruelty Free". Retrieved 2021-07-12.
    19. ↑ "Ofra Cosmetics | Cruelty Free International". www.crueltyfreeinternational.org. Retrieved 2021-07-12.
    20. ↑ "Is OFRA Cosmetics Cruelty-Free? • Latest Cruelty-Free Kitty Update". Cruelty-Free Kitty. Retrieved 2021-07-21.
    21. ↑ Wray, Julia (2 June 2021). "Ofra Cosmetics founders step down over 'white supremacist' hand gesture". HPCI Media Limited. Retrieved 3 August 2021.
    22. ↑ "Ofra Cosmetics Liked A Bunch Of Donald Trump Tweets, But Claims It Was Hacked". Revelist.com. Retrieved 2021-07-25.
    23. ↑ "Ofra Cosmetics founders step down following hate symbol controversy". Glossy. 2021-06-04. Retrieved 2021-07-15.
    24. ↑ Dall'Asen, Nicola (18 September 2017). "This is why Kim Thai wants to end her collaboration with Ofra Cosmetics". Revelist. Retrieved 20 July 2021.
    25. ↑ Simmons, Shea (31 January 2018). "Fans Think Paris Hilton's Makeup Line Copied NikkieTutorials' OFRA Collab". Bustle. Retrieved 30 July 2021.
    26. ↑ Nast, Condé (2018-01-31). "Paris Hilton Is Being Accused of Ripping Off Someone Else's Makeup". Teen Vogue. Retrieved 2021-08-02.

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