P360 is an American multinational pharmaceutical software company founded in 2007 by Anupam Nandwana and Edward Vaz. The company is headquartered in Piscataway, New Jersey, the United States, with offices in India and Australia. As of June 2021, P360 has over 150 global employees.[1][2][3][4][5][6][7][8]
P360 is known for providing AI technology solutions for pharmaceutical commercial, clinical, and patient services organizations, healthcare providers, and physicians, including Medical Technology (MedTech), SMS Text Messaging technology, Internet of Things (IoT) powered devices, and Artificial Intelligence (AI) applications.[9][10]
P360 has been featured in several media outlets including Forbes, RFID Journal, Thrive Global, The Tech Street Now, MedCity News, PharmaVoice, and others.[11][12][13][14][15][16][17][18][19][20]
P360 was founded with the aim to offer custom-built pharmaceutical software suites to support and advance sales, clinical trials, patient journey, analytics, and other aspects of the healthcare industry.[21][22][23][24][25][26][27]
It was established by Anupam Nandwana and Edward Vaz in 2007, two distinguished professionals in the life sciences industry with over two decades of experience. P360 became a Microsoft Gold Partner under his guidance, establishing itself as a prominent provider of technological solutions for the health sciences industry.[28][29][30][31][32][33][34]
ZING Communication Module by P360 promotes frictionless interactions with HCPs. Sales reps use the ZING application to send compliant text messages to healthcare professionals (HCP). The HCPs receive these on native text channels. ZING also allows free form logistical texts between the rep and HCP or other office staff members. From an HCP perspective, it is effortless and there is no app to sign into. It also facilitates individual message tracking and analytics on a user-friendly interface.[35][36]
Swittons are smart devices driven by the Internet of Things (IoT) created for a commercial acceleration of the life sciences, medical device, manufacturing, and research industries.[37][38][39][40] Swittons devices provide a platform for automating direct, human-to-digital information flow between previously segregated systems inside the company ecosystem, and also provides an advanced backend portal dashboard and reporting capability to monitor activity and track metrics.[41][42][43][44][45][46][47]
P360's core sales product, BirdzAI,is used to manage pharma commercial sales organizations and employs powerful AI to anticipate attrition, brand propensity, and next best action for life sciences organizations. It helps the users to manage all major business processes and data needs from one platform. BirdzAI integrates with the user’s existing systems, allowing them to keep track of the history by IC periods, preview alignments, manage various teams and zip codes/regions, and explore client masters.[48][49][50][51][52][53][54]
Data360 is the only comprehensive pharmaceutical analytics and data management suite that provides end-to-end intelligence analytics with a wide range of features that leverage multiple variables such as affiliations, aggregate spend, speaker bureau claims, and others to help and assist businesses. The solution also offers advanced AI to provide insight into brand adoption propensity, physician churn, prescription (Rx) forecasting, physician segmentation, sample optimization, promotion response and marketing mix.[55][56][57]
PatientJourney360 is a patient lifecycle management technology that aids life sciences firms in improving patient care management. It manages patient demographics, case management, enrollment and adherence, financial assistance, hospital affiliations and benefits investigations, and also offers an integrated Call Center solution with Unified Service Desk, which provides a solution for case managers to have all of the information and assistance they need remotely.[58][59][60][61][62]
Trials360 is a clinical trial management solution. It allows the users to conduct many studies across multiple sites while keeping their clinical trial procedure and data safe. Trials360 facilitates essential document trackings, a centralized database of investigators and studies, ETMF, EDC, and Finance Integrations amongst other things.[63][64][65][66][67][68][69]