Peter Murray | |||
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Born | Bronx, New York | October 1, 1967||
Nationality | American | ||
Citizenship | United States of America | ||
Occupation | Sports business executive | ||
Years active | 4 | ||
Employer | Professional Fighters League | ||
Title | CEO |
Peter Murray (born October 1, 1967 in Bronx, New York) is an American sports business executive, best known for being thechief executive officer of the Professional Fighters League.
After getting accepted into the New York City Police Academy, Murray decided to pursue a career in marketing, securing roles at advertising firms Young & Rubicam and Bates USA after college.[1] In 1995, Murray joined the National Football League, eventually transitioning to the roles of SVP of business & content development and SVP of global brand partnerships.[2] In 2009, he left the NFL to join talent agency William Morris Endeavor as EVP of marketing & new business.[3]
In 2012, Murray left to co-found sports marketing firm Insignia Sports, where he served as CEO.[4][5] In 2014, Murray left the agency, which was sold to RSE Ventures, a private investment fund run by Miami Dolphins owner Stephen Ross and former New York Jets executive Matt Higgins.[6] Murray went to Sportswear company Under Armour, after being recruited by CEO Kevin Plank, where he became the brand’s first VP of global brand and sports marketing.[1][7]
In January 2018, Murray was appointed CEO of the Professional Fighters League.[2][8] Since his appointment, he has increased the audience and viewership of PFL and signed brand partnerships with companies like Anheuser-Busch, Geico, DraftKings, and the US Marines and with streaming partnerships with ESPN and NBC Sports Group.[9][3]
Murray was born in the Bronx, New York. [1]
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