Product manager

From Wikitia - Reading time: 1 min

It is recognised as the practise of product management that a product manager (PM) is a professional function responsible for the creation of products for a business. In the case of physical and digital goods, product managers are in charge of the business strategy behind the product, establish its functional needs, and oversee the rollout of new features in general. Many other jobs (such as software engineers, data scientists, and product designers) work together to coordinate the work of the product manager, and they are ultimately accountable for its financial success. In the past, product managers were mostly associated with marketing departments in technology businesses, but they have recently expanded their roles to include engineering and even product-specific teams.

Numerous aspects are taken into consideration by a product manager. These include the target consumer or user of a product, the goods supplied by the competitors, and how well the product fits into the company's business model. While some product managers oversee one or more product lines, others (particularly in big corporations) are responsible for managing tiny components or features of a product, depending on the company's policies.

The product manager is responsible for the management of products (such as credit card portfolios) as well as the determination of the company's commercial growth plan in the financial services sector (banking, insurance, and other similar businesses).


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