Promoter (entertainment)

As an individual or organisation, a promoter works in the entertainment industry, which includes music and sports, in the business of marketing and promoting live, pay-per-view, and similar events, such as concerts/gigs, sporting events (including boxing), festivals (including raves), and nightclub performances (including nightclub performances).

Independent contractors or representative firms are usually hired by entertainment venues to promote their events in exchange for a pre-arranged fee, or a portion of income (also called as a "cut" and a "piece of the house," respectively), or both. It is common for a share of revenues to be a simple percentage of admission fees (also known as "the door") and/or food and beverage sales. However, there are many variations that can be used, such as minimums or maximums, allowances for various expenses, or limitations on the amount of money that can be earned (such as only alcohol sales after midnight). Other promoters operate independently, renting spaces for a set price or under a revenue sharing agreement with the venue owner, allowing them to retain a greater portion of the revenues from successful events. The promoter receives 100% of the entrance money, while the venue keeps 100% of the food and beverage income. This is a typical agreement for small venues.