Skylab Agency is a digital sports consulting firm headquartered in Leeds and Manchester. Established in 2005, the company specialises in providing digital strategy, web development, and performance analysis services to athletes, sports agencies, broadcasters, and federations.[1][2][3]
Skylab was founded in 2005. Inc & Co Group, a Manchester-based conglomerate, acquired the company in 2020.[4][5][6] The following year, Skylab merged with Insight Analysis, a leading entity in performance analysis.[7]
The company is known for creating digital strategies and solutions for broadcasters like BBC Sport, football clubs such as Manchester United and Manchester City,[8][9] Formula 1 teams including Red Bull Racing and Scuderia Toro Rosso, and national and international sports federations including England Athletics, Swim England, UK Coaching, the British Paralympic Association, AIBA (Boxing), ITTF (Table Tennis),[10] FIFA, and the International Olympic Committee.[11][12]
Skylab offers a variety of services aimed at enhancing sports performance and digital capabilities:
Elite Performance Analysis: Skylab provides in-depth analysis of sports performance through detailed data capture, analysis, and visualisation. This includes creating customised software solutions that help athletes, coaches, and sports organizations make informed decisions based on accurate and actionable insights.
Custom Software Development: The agency develops bespoke software and high-performance websites tailored to the unique needs of clients in the sports sector. Their solutions are designed to support specific strategic goals and improve overall functionality.
Digital Strategy and Design: Skylab designs and implements digital strategies that encompass marketing, user experience, and product design. This service focuses on creating engaging and effective digital solutions that align with clients’ performance goals.
Product and Platform Development: Utilising their expertise in software development and sports data, Skylab creates innovative products and platforms that drive improvements in athletic performance and operational efficiency.