Svaha USA

Svaha USA is an American online clothing retailer based out of Fairfax County, Virginia. The company markets children's clothing as well as adult apparel, with a focus on women's clothing with pockets such as dresses and skirts.^[1][2] The majority of their clothing depicts or encourages interest in the fields of science, technology, engineering, arts, and mathematics (STEAM fields).^[3]

Foundation & Operation[edit]

Svaha USA was founded in April 2015 by Jaya Iyer and Eva Everett who met while working at the Virginia-based retailer ThinkGeek.^[4] The company was founded initially to provide a wider range of designs to female children.^[3] The initial driving factor was a lack of scientific clothing for Iyer's daughter and a lack of less traditionally masculine clothing for Everett's sons. ^[4]

Svaha USA began as a project on Kickstarter with an initial goal of $25,000, which was not met.^[5] Within a year, another Kickstarter project was launched to gauge interest under the name of Svaha STEAM Angels and the goal was met.^[4] After the campaign's successful funding, Svaha USA incorporated adult sizing into their permanent stock. ^[3]

When first founded in 2015, Svaha USA was run out of the basement of the founder's home. A section of the home was designated as a warehouse where they were able to receive and ship orders.^[6] The company relocated to a warehouse in Chantilly, Virginia where it currently operates.

Svaha USA has collaborated with Rebel Girls^[7] and retired NASA astronaut Karen Nyberg.^[8][9]

References[edit]

External links[edit]

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