Tapps Games

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Tapps Games is a Brazilian mobile game development company based in São Paulo, Brazil, founded by Rene Retz and Flavio Miyamaru. It is best known for "My Boo" and its Evolution game series, most notably Cow Evolution.

History and Formation[edit]

Tapps Games was founded by Rene Retz and Flavio Miyamaru in December 2011. Their mascot is a character named Tappy. According to one of the lead developers, it was difficult to start a company in Brazil due to its lack of a structured gaming market, although there are still more people that own a smartphone and have access to the internet there than the rest of South America. Most of the company's localization work consists of translation of both their store and their in-app content. They have had 170 employees as of 2021.

Retz has said that their goal is to entertain as many people as possible.

The company's first game, LightUp, was released on May 26, 2012. They soon quickly gained worldwide success in the next couple of years for games such as My Boo, Do Not Disturb!, Toilet Time, Vlogger Go Viral, and Cow Evolution. Their app "Agent Hawk Cardboard" was ranked as their #1 best-selling app in the US in 2017.^[1]

Games[edit]

Taken from SensorTower.com^[2]

Evolution Series[edit]

One of Tapps Games' most popular series of games is the Evolution series. It started with Cow Evolution also known as Cow Evolution: Animal Clicker or Cow Evolution: Mootant Apocowlypse^[3]. It was released on August 26, 2014. In the game the player must drag a cow across the screen and match it with an identical cow, causing them to mutate. Cows can also be purchased at a shop for either coins or diamonds. A crate containing a cow will appear every couple of seconds, and these can be upgraded to arrive faster or contain a more powerful cow. The types of cows that you discover can be viewed in the Moopedia. The more the player progresses, the bigger and more powerful the mutants become. Later in the game you are given the option to trade your cows to aliens, and can go to other planets to mutate them, starting with Mars and then Pluto. Once you create a supreme being with enough power, you can reset the game.

Cow Evolution and received positive reviews. One source stated that "Manitoids sometimes find this game to be a bad distraction from their studies. But others use it to bribe themselves to get the work done."^[4] Another source described it as "an absurd but an idle way to kill your time." A sequel, Platypus Evolution, was released in November 2014. Since then, other sequels have been made, in which the player evolves goats, octopi, foxes, snakes, fairies, dragons, and more. On April 20, 2021, Tapps released the first Evolution game in more than three years: Human Evolution.

Reception[edit]

The company had amassed 10 million downloads in less than two years^[5] and more than 700 million downloads worldwide, making them one of the most successful mobile game publishers of all time. Edamame Reviews praised their game "We Are Illuminati" for being long and interesting.^[6]

References[edit]

External links[edit]

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