Bias - A predisposition towards error.
w:Excessive Optimism - Overestimating the frequency of experiencing favorable outcomes and underestimating the frequency of experiencing unfavorable outcomes.
w:Winner's curse - Winners of auctions tend to overpay.
Overconfidence
Confirmation Bias
Illusion of Control
Heuristics
Representativeness
Availability
Anchoring
Loss Aversion
Aversion to Sure Loss
Framing
Prospect Theory - [[[Wikipedia:Prospect theory|Wiki Link]]] - [Original Paper ]
Daniel Kahneman
Amos Tversky
Behavioral Corporate Finance, Hersh Shefrin, 2007, ISBN 978-0-07-284865-6
Behavioural Finance, James Montier, 2002, ISBN 978-0-470-84487-8