Social change refers to altering the social order within a society, encompassing modifications in social institutions, social behaviors, or social relationships. At a broader scale, it can lead to significant transformations, either within a society or even the entire society.
Because improving social systems is very difficult, this course begins by exploring what you want to change and why you want to change it, before exploring how to change the system.
Improving social systems is a demanding task that often requires decades of dedicated effort from many highly motivated and skilled people. Studying the histories of successful and unsuccessful social movements provides valuable insights and preparation for the challenges ahead. Moreover, it is crucial to clearly describe the benefits of the change and its significance to the broader society. Effective communication and persuasion are essential to engage the diverse group of supporters whose work will be required to carry out this transformation.
It is useful to study the history of several social movements that have occurred throughout recent history. The histories of abolition, women’s suffrage, and LGBTQ movements are briefly described here to illustrate the magnitude of the efforts, and to identify successful and unsuccessful strategies and tactics.
The Code of Ur-Nammu, the oldest surviving law code, written around 2100 – 2050 BCE, includes laws about slaves in Sumerian Mesopotamia. It states that a slave who marries can’t be forced to leave the household, and returning an escaped slave earns two shekels. It reveals two major social strata: free people and slaves.
The first country to fully outlaw slavery was France in 1315, but slavery was later used in its colonies.
Under the actions of Toyotomi Hideyoshi, chattel slavery has been abolished across Japan since 1590, though other forms of forced labor were used during World War II. The first and only country to self-liberate from slavery was a former French colony, Haiti, because of the Revolution of 1791–1804.
The British abolitionist movement began in the late 18th century, and the 1772 Somersett case established that slavery did not exist in English law. In 1807, the slave trade was made illegal throughout the British Empire, though existing slaves in British colonies were not liberated until the Slavery Abolition Act in 1833.
In the United States, abolitionism, was active from the colonial era until the end of the American Civil War, which brought about the abolition of American slavery, except as punishment for a crime, through passage of the Thirteenth Amendment to the United States Constitution, ratified 1865.
Despite the 1865 abolition of slavery in the United States, there is much work still to be done. The civil rights movement continues to expand the rights provided to blacks. Although this movement was most active from 1954 through 1968, the struggle for equal rights continues today.
Women's suffrage – the right of women to vote – has been achieved at various times in countries throughout the world. In many nations, women's suffrage was granted before universal suffrage, in which cases women and men from certain socioeconomic classes or races were still unable to vote.
Although the Nineteenth Amendment to the U.S. Constitution giving women the right to vote was ratified in 1920, it was not until the 1960’s that poll taxes and literacy tests were abolished, racial discrimination in voting was reduced, and poll taxes were eliminated at all levels of government. It was not until 1984 that Mississippi became the last state in the union to ratify the Nineteenth Amendment
Because many people need to remain highly motivated to carry out the required improvements, it is important to be clear with yourself and others why this change is necessary and why it will provide benefits for many people.
Write down, as clearly as possible, the main reason, and several supporting reasons why this change will be a substantial improvement. Identify the pain points that will be removed. Use clear, concise, and powerful language. Be persuasive. Include both rational and emotional appeals. These will be used to engage assistors.
Write down, as clearly as possible, the main reason, and supporting reasons why others will benefit from this improvement. Use clear, concise, and powerful language. Include both rational and emotional appeals. This will be used to gain a broad base of support.
Consider who will be opposed to this change, and why they will be opposed. Learn what they have at stake. Understand their actual and potential arguments as deeply and fully as you can. Create counterarguments that appeal both rationally and emotionally. These will be used to mitigate opposition by your resisters.
After your pitch is written it is important to use it to build support for your cause.
Here is list of strategies for building support for a proposed improvement to existing social systems, incorporating additional methods that address various dimensions of advocacy and engagement:[1]
Coalition Building
Form diverse coalitions with stakeholders who share common goals to increase collective influence and resources.
Alliances
Create formal or informal alliances with organizations, community leaders, or influential individuals who can lend credibility and amplify reach.
Interest Groups
Mobilize and empower interest groups to champion the cause, leveraging their networks and specialized expertise.
Resolutions
Propose and pass resolutions through legislative bodies, organizational boards, or community councils to formalize support.
Petitions
Use petitions to gather public signatures and demonstrate widespread support for the proposed improvement.
Lobbying
Use lobbying efforts to advocate directly with policymakers and officials to influence decision-making processes in favor of the improvement.
Media Campaigns
Develop and launch campaigns across traditional and digital media to raise awareness, educate the public, and generate momentum.
Publish evidence-based documents that detail the problem, proposed solution, and expected benefits, appealing to policymakers and academics.
Endorsements
Secure endorsements from respected organizations, public figures, or community leaders to build credibility.
Surveys and Polling
Conduct surveys or polls to gather data that demonstrates public support and highlights the urgency of the improvement.
Engagement with Faith-Based Organizations
Partner with religious or spiritual groups to mobilize support within faith-based communities.
Educational Campaigns
Develop campaigns to inform the public about the broader implications of the proposed improvement, emphasizing its benefits.
Policy Proposals to Think Tanks
Engage with think tanks and policy research organizations to include the improvement in policy discussions and publications.
Crowdfunding and Fundraising
Launch crowdfunding campaigns to raise money for advocacy efforts and demonstrate grassroots financial support.
Public Endorsement Events
Host events where prominent figures publicly declare their support for the proposal.
Art and Culture Advocacy
Use art, music, theater, or film to creatively express the importance of the improvement and inspire public engagement.
Focus Groups
Conduct focus groups to refine the proposal, gather insights, and build a base of informed advocates.
Educational Curriculum Integration
Partner with schools or universities to integrate discussions about the issue into educational programs.
Peer-to-Peer Advocacy Networks
Create peer-led initiatives where individuals advocate for the proposal within their personal networks.
Pro Bono Legal and Expert Support
Engage lawyers, economists, or other experts to provide analysis, draft policy, or support advocacy efforts at no cost.
Online Petitions and Crowdsourced Support
Use platforms like Change.org to reach a broader audience and encourage grassroots involvement.
Workplace Advocacy
Encourage businesses and organizations to adopt policies or statements in support of the proposal.
Public Challenges or Competitions
Organize challenges or hackathons to crowdsource innovative ideas or solutions related to the improvement.
Engage Opposing Views Constructively
Actively listen to and address concerns from skeptics or opponents to build trust and find common ground.
Engagement with Youth Organizations
Empower youth leaders and groups to advocate for the proposal, leveraging their energy and social networks.
Recognition and Awards
Create recognition programs for supporters or institutions that contribute significantly to advancing the proposal.
These strategies reflect a comprehensive approach to building support for a proposed improvement to social systems, balancing grassroots efforts, public engagement, and institutional influence.
Social change, the transformation of cultural, social, political, or economic structures over time, is explained by several prevailing theories.[2] Each theory highlights different factors and mechanisms driving change, ranging from material conditions to ideas and collective actions.
Understanding these theories of social change can help to develop effective strategies for the work.
Overview: Evolutionary theory views social change as a gradual and progressive process, often likened to biological evolution. Societies move through stages of development, from simple to complex, as they adapt to their environment.
Overview: Conflict theory proposes that social change arises from conflicts between groups with opposing interests, often driven by power and resource inequalities. Change typically occurs through revolution or reform.
Overview: In Functionalist Theory social change is seen as a process to restore balance or equilibrium in society when dysfunctions arise. Changes often occur incrementally to maintain stability.
Overview: In cyclical theory social change is seen as recurring in cycles, often characterized by periods of growth, stability, decline, and renewal. It challenges the notion of linear progress.
Overview: Modernization theory proposes that social change occurs as traditional societies adopt modern practices and technologies. It emphasizes the transition from agrarian to industrial societies.
Overview: Dependency theory proposes that social change is shaped by the global economic system, where developed nations exploit underdeveloped ones, creating dependency and limiting their growth.
Overview: Cultural lag theory proposes that social change occurs unevenly, with material culture (technology, tools) advancing faster than non-material culture (values, norms), creating a “lag” that causes tension and adaptation.
Overview: Collective Behavior and Social Movements Theory proposes that social change emerges through collective actions, such as protests, revolutions, or movements, driven by shared grievances or goals.
Overview: Postmodern Theories reject the notion of universal explanations for social change, emphasizing pluralism, local narratives, and cultural diversity.
Overview: Environmental Determinism and Ecological Theory emphasize the impact of environmental factors, such as climate or geography, on societal structures and change.
Each theory offers a unique lens to understand the dynamics of social change, often complementing others. Effective analyses typically combine multiple theories, recognizing the complexity of social systems and the interplay of economic, cultural, technological, and environmental factors.
Influence and persuasion are two powerful forces that shape human interactions and societal progress. While they are closely related, each term carries distinct meanings and implications. Influence refers to the capacity to affect the thoughts, feelings, or behaviors of others, often subtly and indirectly.
Persuasion, on the other hand, involves the deliberate attempt to convince someone to adopt a specific belief, attitude, or course of action. Both can be used for pro-social or anti-social purposes, depending on the intent and ethical considerations of those wielding them. This course explores these concepts, their strategies, and their potential applications.
Improving social systems demands the skillful application and strategic navigation of various modes of influence and persuasive methods.
Twelve leverage points that are the most effective places to intervene in a system were proposed by Donella Meadows, a scientist and system analyst who studied environmental limits to economic growth.
Below is a list of some of the most effective strategies, approaches, and techniques for achieving positive social change, along with examples of their successful implementation:[3]
Understanding these change strategies can help to develop effective strategies for the work.
Description: Involves engaging local communities to advocate for change from the ground up. This often includes organizing protests, campaigns, or community meetings to build momentum.
Salient Leverage Points: Leverage Point: 12. Constants, parameters, and numbers (e.g., subsidies, taxes, standards). The Civil Rights Movement's Montgomery Bus Boycott changed public transportation revenues (a parameter) and applied pressure for desegregation policies.
Description: Involves influencing policymakers and stakeholders to enact legislative or policy changes. Advocacy campaigns often include petitions, public awareness drives, lobbying, and meetings with officials.
Salient Leverage Points: Leverage Point: 5. Rules of the system (incentives, punishments, constraints) The advocacy for marriage equality influenced laws and institutional rules, fundamentally altering societal incentives and constraints around same-sex relationships.
Description: Uses media, art, and storytelling to educate the public and shift cultural attitudes on a specific issue. These campaigns often rely on social media, television ads, and grassroots outreach.
Example: The “It Gets Better” campaign helped change public attitudes toward LGBTQ+ youth, offering hope and combating bullying.
Salient Leverage Points: Leverage Point: 4. The power to add, change, or self-organize system structure. The “It Gets Better” campaign created new networks of support, empowering individuals to challenge existing social norms.
Description: Brings together organizations, communities, and individuals with shared goals to amplify their impact through collaboration.
Example: The global coalition to ban landmines united NGOs, activists, and governments, resulting in the 1997 Mine Ban Treaty.
Salient Leverage Points: Leverage Point: 8. The strength of feedback loops. The global coalition to ban landmines amplified feedback by uniting diverse voices, ensuring mutual reinforcement and greater systemic impact.
Gandhi leading the famous 1930 Salt March, a notable example of satyagraha (nonviolent resistance)
Description: Direct action involves peaceful demonstrations, sit-ins, or acts of civil disobedience to draw attention to an injustice and pressure change.
Example: Mahatma Gandhi’s Salt March in 1930 challenged British colonial rule and demonstrated the power of nonviolent resistance.
Salient Leverage Points: Leverage Point: 10. The structure of information flows (who does and does not have access to information.) Gandhi’s Salt March disrupted colonial economic structures and informed the public, empowering collective resistance.
Description: Proposing and testing new policies or solutions on a small scale before broader implementation. This approach demonstrates viability and minimizes risks.
Example: The participatory budgeting movement, first implemented in Porto Alegre, Brazil, has empowered citizens to decide how municipal funds are allocated.
Salient Leverage Points: Leverage Point: 9. The gain around driving positive feedback loops. Participatory budgeting in Porto Alegre, Brazil, established a feedback loop where citizens’ involvement in budgeting decisions directly benefited their communities, reinforcing trust and participation.
Description: Using the legal system to set precedents, challenge unjust laws, or protect rights.
Example: Brown v. Board of Education (1954) ended racial segregation in U.S. public schools and set a legal precedent for civil rights.
Salient Leverage Points: Leverage Point: 5. Rules of the system (incentives, punishments, constraints). Example: Brown v. Board of Education changed the legal rules around racial segregation, forcing systemic compliance with new constraints.
Description: Empowering individuals and communities through education, skill-building, and resource access to enable long-term change.
Example: Malala Yousafzai’s activism has emphasized the importance of girls' education, leading to increased global investment in gender equality in schools.
Salient Leverage Points: Leverage Point: 10. The structure of information flows (who does and does not have access to information). Malala Yousafzai’s advocacy for girls’ education increased awareness and improved access to learning, altering societal priorities.
Description: Combining business principles with social impact goals to create sustainable solutions to societal problems.
Example: Organizations like TOMS Shoes operate on a “one-for-one” model, providing shoes to those in need with every purchase.
Salient Leverage Points: Leverage Point: 6. The structure of the system (e.g., the stock and flow of resources). TOMS Shoes introduced a sustainable system that linked consumer behavior directly to social impact, reallocating economic flows.
Description: Leveraging social media, mobile apps, and other digital tools to mobilize, inform, and organize people for social change.
Example: The #MeToo movement used social media to amplify survivors' voices and demand accountability for sexual harassment and assault.
Salient Leverage Points: Leverage Point: 10. The structure of information flows (who does and does not have access to information). The #MeToo movement leveraged social media to democratize access to information, challenging existing power dynamics.
Description: Using art, music, literature, and other cultural mediums to challenge norms, inspire empathy, and promote new ways of thinking.
Example: Bob Dylan’s protest songs became anthems for the Civil Rights and anti-war movements in the 1960s.
Salient Leverage Points: Leverage Point: 2. The mindset or paradigm out of which the system arises. Bob Dylan’s protest songs challenged dominant cultural paradigms, inspiring shifts in societal attitudes toward justice and freedom.
Description: Actively involving local communities in the design and implementation of development projects to ensure they are contextually appropriate and sustainable.
Example: Farmer-led agricultural programs in sub-Saharan Africa have increased food security by integrating local knowledge and needs.
Salient Leverage Points: Leverage Point: 6. The structure of the system (e.g., the stock and flow of resources). Farmer-led agricultural programs realigned resource flows and empowered local communities to influence their development.
Description: Collaborating with businesses to align profit motives with social good, such as corporate social responsibility (CSR) initiatives.
Example: Patagonia’s environmental campaigns, including their commitment to sustainable manufacturing, highlight how businesses can drive positive change.
Salient Leverage Points: Leverage Point: 7. The rules and flows of the system. Patagonia’s environmental campaigns introduced rules and practices in business aligned with sustainability, altering market incentives.
Description: Addressing social issues by tackling underlying systems and interconnections rather than isolated symptoms.
Example: The “Housing First” model for homelessness focuses on providing stable housing as a foundation for addressing other issues like employment and mental health.
Salient Leverage Points: Leverage Point: 1. Transcending paradigms. The “Housing First” model transcends traditional paradigms about homelessness by focusing on stability as a prerequisite for addressing other issues.
Description: Using research and data to identify problems, test interventions, and scale solutions that work.
Example: The success of microfinance institutions like Grameen Bank demonstrates how data-driven approaches can alleviate poverty.
Salient Leverage Points: Leverage Point: 11. Buffer sizes (stabilizing stocks in the system). Microfinance institutions like Grameen Bank increased economic stability for individuals, building resilience into the financial system.
Salient Leverage Points: Leverage Point: 3. The goals of the system. Greta Thunberg’s climate activism shifted public and governmental goals toward prioritizing sustainability and long-term climate action.
By combining these strategies and tailoring them to specific issues, significant and sustainable social change can be achieved. Each example showcases how these methods have successfully addressed pressing global challenges.
By targeting these specific leverage points, each example harnesses the power of systemic intervention, creating ripples of change that are amplified across society.
Select the strategies, approaches, and techniques you’ll use to achieve your desired outcome and effect positive social change.
Identify the communications channels you will use to spread your message. Consider traditional media channels,alternative media, and social media platforms
Our world faces many grand challenges. Because ineffective social systems contribute to causing or sustaining many of these challenges, improving social systems can help to address these challenges.
Freinacht, Hanzi (March 10, 2017). The Listening Society: A Metamodern Guide to Politics. Metamoderna ApS. pp. 414. ISBN 978-8799973903.
Freinacht, Hanzi (May 29, 2019). Nordic Ideology: A Metamodern Guide to Politics. Metamoderna ApS. pp. 495. ISBN 978-8799973927. Nordic Ideology
Sharp, Gene (September 4, 2012). From Dictatorship to Democracy: A Conceptual Framework for Liberation. The New Press. pp. 160. ISBN 978-1595588500.
Manzi, Jim (May 1, 2012). Uncontrolled: The Surprising Payoff of Trial-and-Error for Business, Politics, and Society. Basic Books. pp. 320. ISBN 978-0465023240.
Gehl, Katherine M.; Porter, Michael E. (June 23, 2020). The Politics Industry: How Political Innovation Can Break Partisan Gridlock and Save Our Democracy. Harvard Business Review Press. pp. 272. ISBN 978-1633699236.
Bok, Derek (February 21, 2010). The Politics of Happiness: What Government Can Learn from the New Research on Well-Being. Princeton University Press. pp. 272. ISBN 978-0691144894.
Ridley, Matt (October 25, 2016). The Evolution of Everything: How New Ideas Emerge. Harper Perennial. pp. 368. ISBN 978-0062296016.
Diamond, Jared (January 4, 2011). Collapse: How Societies Choose to Fail or Succeed. Penguin Books. pp. 608. ISBN 978-0143117001.
I have not yet read the following books, but they seem interesting and relevant. They are listed here to invite further research.
Rönn, Kristian (2024). The Darwinian trap: the hidden evolutionary forces that explain our world (and threaten our future) (First edition ed.). New York: Crown Currency. ISBN 978-0-593-59406-3.
Constructing Social Reality: An Inquiry into the Normative Foundations of Social Change
↑ChatGPT generated this text responding to the prompt: “Expand this list of strategies for building support for a proposed improvement to existing social systems: 1)Coalition building, 2) Alliances, 3) Interest Group, 4) Resolutions, 5) Petition, 6) Lobbying, 7) Media Campaigns, 8) Letters to the Editor, 9) Speaking Engagements, 10) Publicity events, 11) Model legislation”.
↑ChatGPT generated this text, responding to the prompt: “What are the prevailing theories of social change?”.
↑ChatGPT generated this text responding to two prompts: 1) “List and briefly describe the most effective strategies, approaches, and techniques for achieving effective positive social change. Cite important examples of each. “2) “Identify the leverage points, selected from the Twelve leverage points identified by Donella Meadows, used in each of the examples.” The responses were then merged and lightly edited