Marketing Information System

marketing is about satisfying consumer needs, in a manner that the organization makes profits. but to satisfy a customer, organization need to identify the exact nature of the need and want of customers and the competitor offering, so as to provide a better market.

a marketing decision support system (MDSS) is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it in to a basis for marketing action.