Yellow Journalism is an unflattering term used to describe newspaper or any media coverage that is sensationalized in order to bring about a desired result. While not necessarily outright lies, it plays rather loosely with the truth or presents information in a way where conclusions are reached that might not be drawn if all information was presented.
It downplays legitimate news in favor of eye-catching headlines that sell more newspapers. It may feature exaggerations of news events, scandals, sex, weird events or unprofessional practices by news media organizations or journalists. Campbell (2001) defines Yellow Press newspapers as having daily multi-column front-page headlines covering a variety of topics, such as sports and scandal, using bold layouts (with large illustrations and perhaps color), heavy reliance on unnamed (often non-existent) sources, and unabashed self-promotion.
Mott defines Yellow Journalism in terms of five characteristics:[1]
The term was extensively used to describe certain major New York City newspapers about 1900 as they battled for circulation. By extension the term is used today as a pejorative to decry any journalism that treats news in an unprofessional or unethical fashion, such as systematic political bias.
Both Joseph Pulitzer and William Randolph Hearst are associated with bringing yellow journalism into American society through their newspapers in the later half of the nineteenth century. The prominence of yellow journalism was especially notable in coverage of the Spanish occupation of Cuba and Pulitzer and Hearst took credit for the Spanish American War that followed, but historians dispute the claim. Their papers reached only New York City readers, and it was the rest of the country that demanded war in 1898.
Two of the most notorious newspapers to engage in yellow journalism today, both part of the liberal media, are the New York Times and the Washington Post.
It is often reported that Yellow Journalism died when Walter Lippmann created Objective Journalism, although there was evidence to suggest (such as his book Public Opinion) he merely changed the name and continued the fake news that yellow journalism implemented, if not made it even worse.[2]
Categories: [Journalism] [Corruption] [Gilded Age] [Progressive Era] [Liberal Media] [Liberalism]